Marketing Residency with Jan Rossi

Do you have helpful signs on your shelves helping customers? An old kindle running a loop video of your product maybe? This is a quick but important retail store marketing lesson. With limited staff help - you have to rely on other shelf signs and loop videos to help your customers make a purchasing decsion. It's easy - but only if you implement it! Take the time - put your brand name on all your...

Upskilling is now a corporate priority for companies that want to grow fast with a skilled employee base. And you can do it to with your small retail business. Invest in training. Making the time to take these classes is important - your increase in knowledge can mean a $25,000 spring sales record or another flat $5,000 sales quarter if you just do the same things you did last year. Which do your...

You do have the right to tell customers to leave your store for a number of reasons. Just keep your employees informed as to when it is appropriate to do this and when it is correct to call the police. Keep the power in your store with you. The customer is not always right! Listen in - more retail store marketing coming on my new website soon at JanRossi.com Hosted on Acast. See acast.com/privacy...

A person needs to know you, your reputation, and your product or service before they are willing to buy.  Building visibility, trust and a positive reputation takes time with a series of memorable contacts.  Those contacts can be from light exposure with a social media ad, it can be a special press release in your local newspaper, it can also be small reminders you place in the person’s...

Great Alexa Playlists for your Thanksgiving and Christmas Holiday gatherings make it easy and festive. Here are the Playlists I mention in this episode: Chill for Cooking Jazz Spices Cooking with Country Pop for Cooking (think Ariana Grande and Taylor Swift) Morning Acoustic 90's Hip Hop for Cooking Grill and Chill 100 Greatest R & B Slow Jams (dim the lights, candles lit) 80's Rock Ballads Mu...

Today here is Colorado it’s a snow day and it’s also a few days before Thanksgiving.  The bottom line is that people have the day off. They have idle time. What are people doing? Many folks catch up on things, some people feel obligated to check those work emails and still do a bit of work form home...but in general I’ll tell you what is happening…. Folks are scrolling on social media and bus...

The cookie monster refers to your manufacturer or distributor who steals your customers when you casually send links to THEIR main website. The main company drops a cookie on that persons computer and they use pop up ads around the internet to lure them back to them (not you) and they offer free shipping too! They will never tell you this. Beware of the cookie monster! Listen in to the whole episo...

Today I remind everyone to go take a peek at Etsy and see what all the creative folks are doing over there. Did you know you can get branded frames for your Instagram and Facebook stories at Etsy and the packages of images range from $4 - $20 or so? Yes! If you are graphically challenged like myelf, this is a huge helper. Anything to make your brand look more consistant and professional is a good...

Download the Mailchiimp Report on Marketing for 2020. They are big data gatherers - so when you're in the hunt for something to focus on in 2020 - read this (and other good reports on this subject)! The podcast is growing! Consider adding a podcast to your small business mix of social media tools. I think I like these flash briefings being a bit longer on Saturday and Sundays - I can get more good...

Tips on not over-posting, reducing hashtags, post at the right times, looking at your statistics, curate great content, not being too casual on your business page and more! This ones a bit longer! Just under 3 minutes - but maybe on Saturday you've got some extra time? Enjoy! Maybe one of these tips will help you tighten up your social media strategy. All from Jan Rossi! More at JanRossi.com Hoste...

Having authentic pictures on your social media platforms and your website will help your customers trust you. They will trust that the images match the actual interior of your store. Stear away from using lots of stock images! It's easy too - take your cell phone and click away. Put your best face out there. No surprises! Match those online images to the actual images of your retail business. More...

Getting ahead in business is often the result of knowing information first - before anyone else gets knowledge of a platform upgrade, new keywords and in todays topic of new categories in google my business. I have it in  my planner to check to see what new categories are being added to Google My Business on a monthly basis. But I have to go to each account I manage and one by one check to se...

Now here's something to consider. A book about saving the salmon population is being touted as a new business management tool. The book is entitled " Stronghold: One Man's Quest to Save the World's Wild Salmon ." and its written by Tucker Malarkey and the fact that this article never mentions that the book is written by Tucker and it focuses on the work her cousin, Guidi Rahr has completed is a bi...

A fatter font with more space in between helps with reading comprehension. Easier reading is a great user experience upgrade. Go ahead and add these fonts into your "my fonts" area of Google docs. Start with Lexend Peta. Be the presenter with the "clearest" information. People might not realize that the reason they followed your slides so well was because of a simple font choice. Stand out. More a...

Messenger can create more work and false hope with all the questions they "help" people to ask you. It's a way to give you the false hope that customers are more connected to your business. It's a lot of single replies that lead to nowhere in many cases. Have your questions refined. Don't allow messenger to take up all your time with no results! More at JanRossi.com Hosted on Acast. See acast.com/...

What phone number is listed on your website? your Facebook page? Your Google My Business Account? They should match. Google pays attentio to anomolies like different phone numbers. It could affect your ranking of the website and other social platforms. If you are working with a national marketing chain they most likely will want to change your phone number so they can "keep track of" who is callin...

Check your website to see how the speed is working, if the meta data is correct, if your alt-tags are underneath images and more. Is it working well and most iimportantly visible to Google? Listen in for a gentle reminder to check out your website. I used this chrome extension lately: Seo Analysis and Website Review by WooRank. Very thorough! Check yours now! Jan from JanRossi.com Hosted on Acast....

After a purchase, do a Gift With Purchase! It's fun and keeps people coming back - with brick and mortar stores and online stores as well. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

With image based searches, you have to have great backlinks to help with the higher ranking of your website. A Google My Business page helps with another great backlink - so use it! More at JanRossi.com Website Authority is important! Find Marketing Residency on the Google Podcast app as well. Hosted on Acast. See acast.com/privacy for more information.

With your content on the blog, a podcast or a social media post emphsize the benefits way more than the features. Show me how it solves a problem. Make me appreciate the work that went into product development. A shorty! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

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General information and a note about voting today on Election Day. Have a great day! Hosted on Acast. See acast.com/privacy for more information.

I'm reading the announcement from Twitter "we are stopping Political Ads globally" - it's good to listen to their reasoning. I hope you don't mind this lengthy session. Good to hear this information. No more political ads on Twitter! Hosted on Acast. See acast.com/privacy for more information.

Are you workin' your projects maximizing the impact of your posts, ads, images and more? Remember Facebook Frames? Give it a try! Be creative. Possible frames to make: Company Logo with Holiday Gift List Decor Frame Logo for Political Candidate Make a frame for a LOCAL FOOD BANK to remind folks to donate Make a frame for a Puppy Rescue place to remind folks to adopt a pet. There are so many possib...

Is there something strange going on with your accounts? Do you feel like you’re being ghosted by fans? It’s usually things happening on the platform – updates or changes are made that change the algorythym. Ask members of Etsy last year. People were doing so well – on a roll – then nada. Zippo. No sales. Everyone felt like they had been in a cool relationship and then the dreaded no texting, no ph...