Marketing Residency with Jan Rossi

With Instagram hiding likes, it's making people post on their feed mor often - yay! for more content. Listen in! More tomorrow. This is a daily min-brief from the Amazone Alexa platform that happens daily. You can also find this podcast and past episodes on the Google Podcast at https://bit.ly/GooglePodMR Jan! Plan your 1st and 2nd Quarter Marketing activities now. Hosted on Acast. See acast.com/p...

If you overpost on Instagram and Facebook stories you will lose valuable fans. They might still want to be connected but since they are overposting on the stories areas, you are tired of their endlesss chatter. Just post when there is something interesting to say! Thank you. Your fans thank you too! Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

If your website has not been updated for a while, marketing folks do not want to send people there because it is not a good idea to confuse people. Check out Linkin.bio from Later.com You can add different links. It provies a nice looking landing page with an alternative link. I am linking fans to our Google My Business page to encourage more drop ins and actual store traffic. I will let you know...

Hashtags evolve and change. When was the last time you did some hashtag research? Add new ones! Have fun with New Year's resolution posts! People like to be entertained. Keep your followers amused and help them stay engaged with your brand. Happy New Year to you! Stay with Marketing Residency to get great marketing tips and insights with Jan Rossi. #HappyNewYear Hosted on Acast. See acast.com/priv...

Give your custoers information about your business in all the ways possible. This tactic includes changing your voice mail message weekly. It is no longer neceesary to tell people your open and close hours. Just give them your Google My Business page name to look that up. No need to use your voice mail for too much information that can already be found through Google Maps. Use the opportunity of t...

(:56) Short One! Hosted on Acast. See acast.com/privacy for more information.

Do not filter your reviews. If your reviews are all glowing 5 stars - Google might suspect you are sending positive feedback folks to give 5 star reviews on their platform and sending critical feedback people over to another area where a review on Google is not encouraged. Mama Google doesn't like this! Listen in! More tomorrow - Jan Hosted on Acast. See acast.com/privacy for more information.

Successful store owners use multiple categories in Google My Business so that they show up in many search results, not just one. The word "STORE" does not help you at all! People do not search for a store - that's a given. They want to search on Jewelry store, Vintage clothing store and more. Show up in those search results - all of them! This is Jan Rossu - 15 years successful retail business sto...

Did you get an Alexa or Echo for Christmas? Welcome to the Amazon Flash Briefing Marketing Residency! Listen in. Happy Relaxing Time Between Christmas and New Year's! Hosted on Acast. See acast.com/privacy for more information.

A great image has impact! Continue to use Pexels and Pixabay, but know that all their stock is now in Canva! Have a great Holiday. I will most likely just play some tunes tomorrow and Christmas day. Work, work, work, lol! no! We rest. Have fun - Jan Hosted on Acast. See acast.com/privacy for more information.

(1:45) Hosted on Acast. See acast.com/privacy for more information.

Are you taking quick videos inside your store? Be authentic! Save the graphics videos for later. Show us what is on the shelf! Elf of the shelf? How about - what products are on the shelf? A quick video is super effective and we get to hear your voice too. Very good. Be engaged. Smile when you talk. Ask them to shop with YOU this holiday season. ♫♫ Thanks to Smashmouth instrumental for the backrou...

During uploads of images to your website or social media areas, it’s important to pre-prep your photos and title them, add a description, tag words etc. Don't have your images indexed as CanonCs3X5738 4. Search Engine Optimization tactics with images is very important. Change the properties of your photos by right clicking (if you are on a PC) and scrolling down to properties and fill everyth...

Help your fans lighten up. A fun humorous post on your feed will make them smile. No stress! It's time to help them chill out. Watch all the sale chatter, green and red images - just make them smile. We don't have to be so serious all the time, right? Jan :-) Hosted on Acast. See acast.com/privacy for more information.

Keep your older Highlights events or kill them off? What camp are you in? I like to keep the older events, classes, wine and cheese offerings, sales and special offers. It gives new customers the chance to see what you did in the past and might help them actual like and connect to your profiles to stay in the loop. More tomorrow - see you then Jan! Note: My website is parred down a bit for the tra...

Stay within the Facebook Terms of Service (TOS) and keep your business posts on your Facebook Business PAGE - not your personal page. You will be shut down. Super fast. Listen in and abide by the rules. Good Luck! Jan Hosted on Acast. See acast.com/privacy for more information.

Does my story describe you as a small business owner? Do you need help with a marketing strategy? You are not alone! Stick with Jan Rossi of Marketing Residency. A new course is arriving soon. Just for this situation! Hosted on Acast. See acast.com/privacy for more information.

Without segmenting your ads you are wasting money on Facebook ads. Do you realize how many 18 year olds on FB are really 13? A ton. All those clicks mean nothing to them - but they eat away at your budget. Segment. Switch things up! Find your targeted niche and spend more money there. Jan Hosted on Acast. See acast.com/privacy for more information.

Try the new Facebook and embrace the design and colors. It might just help people stay on the platform longer! More to come! thanks for listening to Marketing Residency by Jan Rossi. Lots of new courses coming soon. Stay tuned. Hosted on Acast. See acast.com/privacy for more information.

Guy Raz's show "How I Built This" gives us a coool hiring tip from the founder of Slack. Listen in and hire your next amazing employee today! Jan p.s. I am going through a transformation and saying goodbye to my old website and old format. My new website will be up and running by the end of December 2019. I've moved away from WordPress and onto the Kajabi platform. So there are lots of tech and de...

Windfall in the 4th quarter? Sit down and make a plan how to use it wisely! Listen in - more tomorrow! Jan Hosted on Acast. See acast.com/privacy for more information.

Have a special parking space available for pick-ups. Busy Moms and Dads and folks with dogs in the car would love the convenience of pulling up in front of your store and having their item delivered to them while they stay in the car. Think of all the boomers out there with bad knees! Help them out. These tiny touches of convenience make all the difference in your customers day and keeps them comi...

Congratulations to everyoe starting out on a new journey - are you going solo? Starting a new retail business? A new online business? Dive in! Stop overanalyzing and really - begin to make mistakes. This is how you grow. Listen in to Marketing Residency. More tomorrow. Psssst! Don't let a calendar dictate when you begin. If 2 am on a Sunday night is your brainiac time - work with it - don't wait t...

Show off your holiday spirit and show off your great reviews with MarketingKit.withGoogle.com! Just pop in yourGoogle My Business page name and it will automatically pull great reviews and make neat graphics for you to share on social media. Could this be any easier? Nope! I've got all the great tactics to keep your retail store thriving. Stay with Marketing Residency and listen in daily! On Googl...

On Social Media you need to follow the terms and conditions of running raffles and contests on Faceook. I like using them - but only on a minimal basis. Raffles are fun and exciting and it encourages new people to find your social pages on the various platforms. However you must follow the rules of the platforms or you might find yourself in "Facebook Jail." Listen in! My website is in the middle...