Marketing Residency with Jan Rossi

Be careful thinking everything is in the public domain! Good advice here. Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

More info on shipping out to your customers! Avoid lots of returns. Listen in - Jan. Hosted on Acast. See acast.com/privacy for more information.

Today's topic is shipping - products that come into your store. Control this expense. Get your own accounts with the major carriers in your area - UPS, FedEx, DHL - and have this cost be clear and concise with your own account. No inflating the charges! Controlling your expenses helps your bottom line. More tomorrow about shipping goods OUT to your customers. Things to think about! Jan Rossi, Mark...

Keywords are super important for Google to know what your page is all about. Some folks think that is "old school" that Google doesn't need all these words to figure it out. Well, you will not be as successful as others who fill up their meta data in the back end and make it easy for Google to know what you are selling. One way to do this is to add this type of keyword in your list of words. You'v...

With targeted Facebook audiences you don't spam one audience group too much and make fans mad! Listen in - Just a short one today at 1:40. Thanks for listening to Marketing Residency More tomorrow from Jan Rossi. Hosted on Acast. See acast.com/privacy for more information.

Today I read from an excellent post by Duane Pokan, a writer at ThomasNet.com with "How the Super Bowl Got Its Name" and I am simply reading this post because it is both informative and timely. Maybe it will give you a bit of social clout to mention this information when hanging with friends this weekend. Thanks to Duane! The link to this article is listed below. Have a great Super Bowl weekend. I...

Some ideas for content words during the Superbowl Weekend. Market your goods and services with fun football terms: Fumble Kickoff Hail Mary Going for Two Touchdown Audible Snap fumble ------------------------------- EXAMPLE: Restaurant ---------------------------- You’re not going to want to pass on our Bloody Hail Mary Sunday Kickoff special on Superbowl Sunday. Get in the mood and Go for 2!...

Have fun and make product bundles so your average ticket sales move up higher with bundled purchases and you entice your customers to try new things and they get a deal! It's a win-win! Let's face it you need things to promote o Social Media. Make up new fun packages to buy with bundles. You help take the fear out of buying 5 items instead of 1 and you make more money! That's what it's all about....

Be direct Add "Buy Now" buttons right on the image graphics. Listen to the mini-brief and check out your website. Is it passive? Or direct? People are busy - be direct. Ask them to buy! This is Jan Rossi from Marketing Residency. More tomorrow. Hosted on Acast. See acast.com/privacy for more information.

Take sounds from your in-store experience and reproduce them so there is a wonderful "door bell" ring when you head over to the shopping area. Give me a welcome messag too! Connecting the offline and the online exprience in a creative way will separate you from other retailers. Get your website person in on this and add some sounds! More tomorrow from Jan Rossi of Marketing Residency. Thanks for l...

Google docs is down! People are all crazy over it. What do you do when your time management breaks? Just keep moving forward. If your customers are listening to old school 1990's hold music - consider this a marketing moment! Use this time to suggest a new product. Thank them for choosing your biz - be creative! Just don't be irritating with old, crackly, analog hold lounge tunes. Ha! Listen every...

Lately there has been a sort of push back and people going back to retail as the online experience has been a bit shady – we don’t really trust it as much as we trust our local retailers. 2020 may be the year of Online to Offline (O2O).  Listen to the entire mini-brief here on the Amazon Alexa Platform. Want to listen daily on your new Amazon Alexa or Echo device? Ask Amazon to enable "Market...

Right about now is the time when our New Year’s Resolutions feel more like a chore than a fun transformative change. What can you do for your customers that helps them stay on track? How can you weave your product or service into this narrative? People are led with their emotions. If they feel you are actively helping them along their journey – they are more likely to continue to follow you on soc...

We talked a bit about events last week. Having these fun activities makes your business show up in the fun category – putting on events to inform your customers – entertain them – give them access to something they’d be interested and in general, maybe a community fundraiser– just connecting with them for an afternoon brings out interest in your business and your products. In your current arsenal...

New search result changes by Google show your Favicon! Make sure it is in tip top form! Match your brand - stand out! Listen in! from Jan Rossi of Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Find ALL the latest posts from pages and friends by using the "Most Recent" button on the new Facebook beta. Wait! There WILL BE more ads. Just FYI! Listen in today - updated news on Marketing and Social Media for Retail Business Owners by Jan Rossi. Listen in on Amazon Alexa and Google Podcasts. Hosted on Acast. See acast.com/privacy for more information.

Think like the big dog you are and don’t let anyone think your small retail store has a small potential. You can work the online side and the brick and mortar side and kill it!   Be creative and find a way to use that new empty space as a quick pop-up fpr the summer months maybe or just during a festival weekend. Negotiating for the space could be a win-win for the leasing agent as it sh...

Let’s take a cue from our local restaurants shall we? Ordering ahead and picking it up at the store is not so foreign to us now that we can drive in and park at outback and stay in the car with the dogs and kids and have dinner handed to us --- such convenience. Can you make that happen with your business? Consider all your options. Have a small retail business doesn’t mean you think small -- thin...

Don’t keep showing your customers the inventory from last fall. Clear it out. Dump it on an account you have online (that is not connected with your store by the way) and bring in something fresh and new. It will only happen if you actual make it to a great retail show. Put it in your budget and go on a great buying trip. Yo should have some cash after the Christmas season - put it to good use and...

Storytelling and Persuasion Part 2. Rebroadcast from June of 2019. Creative writing? Research writing? You are still persuading on your social channels. Listen in! The website is shaping up. New domain coming soon. Thanks for listening! This broadcast is a video audio post on the new website. A direct link will be added soon. - Jan Hosted on Acast. See acast.com/privacy for more information.

Every day we persuade folks to do one thing or another. If you are looking for a marketing internship and you are in an interview - can you sell yourself? Listen in for valuable tips regarding the art of persuasion. Be prepared for working at a company by showing great examples of your persuasive writing skills and more. Companies will check you out! Sell yourself - sell products. Can you do...

Make events extra special by partnering with other businesses. Think hair salon and red roses and chocolatte! Think Tire Store "Spare Tire Checkup Audit" and a Parts Store Windshield Cleaning Cloth. Listen in! Lots of ideas today (and always) Enjoy! More on Sunday - from Jan Rossi of Marketing Residency, Hosted on Acast. See acast.com/privacy for more information.

How to acquire more sales? Marketing. It’s simple. I’m biased, but it does all come down to marketing. Positioning your brand to be in the right place and the right time for consumers to embrace your solution and buy your goods or services. One way to have this miracle of the meeting of your customer and your business is to set up events. Now, don’t get too worried. We are not talking about huge s...

Pinterest Trend Data is in Beta - when open to all it will be here: Trends. Pinterest.com Too look at new Pinterest trends for 2020 go here: Pinterest100.com Let's connect on Pinterest! I'm here: https://www.pinterest.com/janrossico/ Hosted on Acast. See acast.com/privacy for more information.

Google Alerts is a great tool for many reasons. Listen in! Originally broadcast March of 2019. This was shortened a tad and re-released as it is a popular item from my older website and I am re-publishing it on my new blog area. Thanks for listening! I love using Google Alerts. It is a very helpful tool! More tomorrow. Stay in touch. Jan Rossi of Marketing Residency Hosted on Acast. See acast.com/...