Marketing Residency with Jan Rossi

As a retail business owner you are probably excited about opening up to the public again. But this time – when you open your doors – you have a new responsibility – to protect your staff and customers from spreading a virus – any virus. This means not just good personal hygiene but excellent personal hygiene. If you think of a way to set yourself apart from other businesses this might be an a...

Guest posting is hot! Listen in - Jan Rossi from Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Not all advice is good advice. A big marketing expert is telling folks everyone should have a 10 year marketing plan. I would disagree. Too much changes - fast. Look where you are right now - working at home. Trying to adapt to keep yourself employed, working to bridge the gap between your goods and services and the people that want to buy them. The need for online is skyrocketing. Nobody can find...

Blogging endlessly is a very 6 year old tactic. Voice marketing or podcasting is newer, more fun and a great way to connect. Try it! Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

GMB is a bit quick to take posts down now. Their bots are scrutinizing all the words in posts. Kill off the words - updates and pictures just post fine. Try, try again - in the world of bots! more tomorrow from Jan Rossi of Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Changing your business name in Google My Business wipes out all your reviews! Be careful making too many changes. Listen in for more great marketing insight from Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Thinking of making moey online? Plan it out! Listen in with Jan Rossi of Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

With more school age children online, Google wants you to understand that parents take responsibility for kids under 13. Be aware! There is less moderation going on with sites - so parents please step up the moderating when they are online during the day. from Jan Rossi, Marketing Residency. More tomorrow Also - no more replies for GMB reviews. Again, no moderators! Hosted on Acast. See acast.com/...

Join a group! More tomorrow. Hosted on Acast. See acast.com/privacy for more information.

If there is a baby explosion in December, do you have products and services that can help these couples? Think ahead business owner! Listen in to "Love in the Time of Covid-19" and keep your spirits up. Creativity is important. Stay in touch with customers and enjoy the podcast today. Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Welcome new listeners! Is it a snow day? It's not as fun, huh? Well, we can learn new things together - stay tuned! Keep your messages clear using Google My Business. Here are my favorite places in my area I will be sure to support. Dark Heart Coffee Bar in Loveland, CO Just a Pinch Bakery in Loveland, CO (Great Kolaches!) Love Shack in Loveland, CO (Vintage Clothing) Office Depot, Loveland, CO (I...

Concerned about the health of your business? Just pivot. Move your June vacation to this week. Communicate clearly with your customers. Move the store around - do some merchandising. Work on thos window displays - just keep showing a positive outlook and keep customers engaged with your brand. Get on those social accounts and talk to/with them! Listen in - good retail business tips from Jan Rossi...

People can get a bit aggressive with political campaigns. If you are running for a position on your town board - kudos to you! Don't let the turkeys get you down. If someone puts a terrible, ugly comment on your Facebook page, consider keeping it hidden - only THEY will see it. Then later on they can be deleted and or blocked. Your call! more from Jan Rossi of Marketing Residency tomorrow. Hosted...

If you just have the words "Insurance Agency" as your lone category in Google My Business you are missing out on lots of traffic. Add as many categories as possible. I will make a blog post on the website tomorrow to showcase all the categories that my friend (and you too if you are in insurance) can use to drive more exposure to their listing and encourage a phone call - sale! Thanks for listenin...

Don't work too fast or Instagram thinks you might have a spammy agenda! Watch out! Jail is no fun. Just wait it out. And take your time. #learnfromjan ha! This is Jan Rossi from Marketing Residency. This is one of those times when working fast gets you in trouble! lol Hosted on Acast. See acast.com/privacy for more information.

Guest Posting is a great idea. You've got to start writing! It will bring folks to your website from the link in the bio area. More tomorrow from Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

We don't know that we have skills sometimes. We assume everyone has the talent we possess. When you find out your social media skills are needed - step up and share the knowledge. I am helping a candidate running for office in November and it's already been a super fun time. We are excited to be pulling out lots of internet campaigning skills that I have acquired over the past 5 years. FB, Instagr...

Add negative keywords in your PPC list to discourage the wrong people clicking on your ads. It's easier than you think but you have to check your PPC campaign daily - yes! Keep an eye on it or else your budgeted money will be gone way too fast. This is Jan Rossi - with Marketing Residence. Temporarily updated the logo here. Another minor adjustment with the new website arriving. Thank you for list...

It's ok to post everywhere as not everyone is following you on every single platform. Just make it easy for you. Developing fresh content should be the priority! More tomorrow from Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Relate to your audience. If they are feeling burnt out and need to relax, what should you post? Be creative. Give them relaxing ideas. Show them some options. If a local realtor has a great day trip blog - share it to your social media activity. More tomorrow! Jan Rossi, Marketing Hosted on Acast. See acast.com/privacy for more information.

If you have a skewed followers / following situation you might be turning off new folks that want to follow you because they notice you are not listening. Even it out! Listen to people who like your brand, you just might learn something! Jan Rossi - Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Just a few tips to be strong and not get tied into the wrong type of advertising for the wrong reasons! Listen in - Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Goodbye emails are important. If someone does not fix a broken website. Why both posting on social media accounts that have the bad links? Oh well.... Business lessons. Jan - more tomorrow! Hosted on Acast. See acast.com/privacy for more information.

Sharing Google My Business Reviews by embedding them on your WordPress site on a PAGE is a great way to gain authority! Ditch your old testimonial plugin that hasn't been updated in a year (a security issue frankly) and add in a new plug-in that shows off those high authority reviews from Google with those great 5 stars! Listen in - more from Jan Rossi. Website almost done. So sorry for the delay....

Pair up some of your products and make it a fun Valentine's post. Listen in. - Jan Rossi Music credits: Bruce Springsteen Secret Garden HD, Jerry Maguire Soundtrack (flac) Show me the money audio film clip from "Jerry Maguire" Hosted on Acast. See acast.com/privacy for more information.