Marketing Residency with Jan Rossi

Don't advertise with the masses (unless you want to bid against a ton of people) because your cost per ad click will be too high. Listen in! More tomorrow from Marketing Residency podcaster - Jan Rossi. Hosted on Acast. See acast.com/privacy for more information.

What's your current background on Zoom? I bet it's your ceiling. Most laptops are angled up. We don't want to see that ceiling fan. If you don't adjust your camera it will make you look a tab outdated. Girltime with friends? Put up a fun bar shot from a pub in Ireland. Board Meeting? Put up the logo and informatio about the Board so you and your fellow board members are differentiated among the ot...

Are your Google PPC written with the most persuasive language? Would it compel me to click? Can you write good marketing coy without sliding into the old 1974 phrase "call here to learn more" - wow you just wasted valuable characters. You are persuading them that you have something they need. Just TELLING them to click is so old school passaive - dated. don't do it! Listen in When interviewing peo...

Keep an open mind, be understanding of people's concerns and don't assume your customers are not a bit afriad. Keep that trust in your business with signs telling them what you are doing to protect them, etc. Take a listen. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.

A blog post by Andrew Seaman offers great insight into possible Interview questions about the pandemic. Can you work remotely? Can you transition to an office? Really have good answers ready to go in these situations. I wanted to share this here for you. Here is the direct link to the LinkedIn article: https://www.linkedin.com/pulse/prepare-pandemic-job-interview-questions-andrew-seaman/ Thanks fo...

Time to reimagine your business with a new marketing plan! Do this every 3 months. Things are changing very quickly. Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

It's a big data reveal when you take a trip over to Google Trends. Check out Recipes versus Recipes for One. How about Eating Healthy versus Eating to Feel Better. What is your next biggest content magnet that brings people to your site? Give them what they want. What are they searching for? Figure it out on Google Trends. I'm here to help you get that marketing edge. We can talk about when to pos...

An update from yesterday's topic! Listen in! Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Steve Byrne talks about things we don't miss about shopping. Are you impeding the sales transaction with all these unwanted questtions? Maybe we should rethink these old habits. People are irritated! Fix it. Make it a pleasant experience. If they don't like in person transactions you will push them to go online - and it might not be with you. Think about it! More from Jan Rossi of Marketing Reside...

Better read up on your County's procedures for opening your business again. People need to trust that you are taking their safety seriously. Please do not dismiss the procedures. If people do not trust your efforts, they simply won't return. Keep that trust with customers high! More tomorrow - Jan Rossi with Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Using the YELP Waitlist portion of the app makes it easy for restaurants to call you back so you can place your order and they can give you an estimated pick up time. Genuis! No more blocked phone lines. Everyone is patient. This is a great example of a small business using all the tools at their disposal for excellent online communication with their customers staying at home. Kudos to Doug's Day...

Are you learning something new? Are you going to come out of this stay-at-home time and say "gee, I wished I learned how to ----- ?" Don't let that be you. Consider learning Google PPC ads. Not as difficult as you might believe. More tomorrow from Jan Rossi, Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Be upfront with customers and tell them how you are changing things up to keep them safe. Don't assume they kow what you are doing. Let them know. Ask customers coming into your business to use safe practices. We want to keep everyone trusting that you have their health and safety in mind. If they don't get that feeling - they will not shop with you again! More tomorrow from Jan Rossi of Marketing...

Are you now booking appointments instead of handling the general public all at once? Change your links to "Book Now" and get them to make appointments with you online. Check those links! More from Jan Rossi, Marketing Residency tomorrow. [music credit: Stronghold, Ted Nugent] Hosted on Acast. See acast.com/privacy for more information.

Priotect your bank account and follow this sage advice - from Jan Rossi or Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

People are sensitive to hearing about how concerned you are about the virus stuff. That ship has sailed! We get it! Let's bring our marketing message up to the times we are experiencing right now. Cancel out all those old ads with price discounts. How can you showcase your products into a cool bundle that works for me now? Do it! Keep making money and paying your staff. It's hard to retrain staff...

What to do if your domain has expired and you don't know who has it! From Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Who sent you that email that promoted you to buy something? If you can't remember, you will go to your go-to supplier. That's what I did. Listen in! Jan Rossi, Marketing Residency Be sure to smile today. :-) [Music courtesy of Carl Carlton - She´s A Bad Mama Jama with background vocals by James Ingram, Howard Hewett & Phil Perry ] Hosted on Acast. See acast.com/privacy for more information.

Time to check: Google Analytics Facebook Page Stats Twitter Analytics and of course Googly My Business Statistics! Use this information to make changes in your marketing. Pay attention! check those statistics! Ok - onward! Tomorrow let's talk about using that information to make better Marketing decisions. Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

The creative folks at Etsy are coming up with knitted balls of the Corona Virus, Funny T-shirts, Jewelry and Pins that say "6 feet away please" - this is very cool indeed. the quick marketers will always win. Be flexible. Find a new income stream. Be inspired with the creative sellers at Etsy.com Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Stories is a great way to reach your fans on Facebook and Instagram. Give it a try. Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Local and Cyurbside Pickup Options are now built into the Square platform. Talk about moving fast! Very cool. Many retail store owners need this flexibility. Kudos to square! Jan Rossi - Marketing Residency Courses. JanRossi.com Hosted on Acast. See acast.com/privacy for more information.

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In Part I of my “Preparing for the New Retail business Normal” miniseries here I gave you some ideas for restaurant changes when you re-open your restaurant. Now let’s say you are a hair salon and you have been forbidden to cut hair for the last 2 months…. Hmm seems like you might have a crazy time scheduling all the demand for cuts, colors, highlights, etc. What are some ways you can satisfy the...