Marketing Residency with Jan Rossi

Time and time again I see businesses using images that show their product nicely and that’s all. Let me give you some examples. We’ll start with a tire store Then – a chiropractor who sells nutritional supplements Then – work out gear Then – a book store --------------------------------------------------------------------- This podcast is a bit lengthy but I've got some great points you should hea...

Want to give something to your customers that is customizable and functional? Use Google Sheets. It's super easy and your customers can fill out the form online! FREE and easy. I like that... listen in. More tomorrow from Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

Keep track of that domain name you really want. Put on your Google Calendar to remind yourself to see if that domain is all of a sudden available. You can grab it for $12! Be prepared. Lots of nuggets on marketing and online business from Jan Ross of Marketing Residency. More tomorrow! Hosted on Acast. See acast.com/privacy for more information.

Make sure other pages on your website link to the important pages (known as cornerstone content) because it will help Google know what your website is about, SEO is important! Learn more about it by following the SEO pros on Twitter. I do it! You'll see a definite increase in website traffic from your Google Analytics numbers. More from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. S...

Google My Business has updated the look and operation of the Product Area. It is very nicely organized! So get those categories worted out and list some products in the categories. This is a free service - free platform! Jump on and sort it out today. Stay ahead of your competition and you will make more money. It's that easy and simple. More from Jan Rossi of Marketing Residency tomorrow! Hosted...

What's happening with your loal school system this fall? How can you help parents provide the right materials for their students with new online sessions? Blue blocking glasses? Water bottles - to remind them to drink water? Planners to keep their tasks on track? Think of ways you can help and make it a special section in your retail store. Parents and teachers will appreciate your efforts for sol...

Adding the phone number to your business is very helpful to your fans. They might want to check the business hours or ask a question. If noone is there to pick up - make sure that message is super detailed and always send people back to your website for more information. More tomorrow! Jan Rossi - Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Check out your state's Tourism office and see if there is some Matching Grant Money available to help promote your area. Even in times of the virus, there is money available to help you promote local businesses to out of towners. Money is money - go get it! my philosophy) Reach out and put in your applications! Has to be a non-profit most likely - so team up with one! These are tough times - go gr...

Still sending Instagram posts to Facebook with the thousands of hashtags? (#######) Please stop! lol. Listen in for a great tip. Always! from Jan Rossi, Marketing Residency More tomorrow! Are you listening from the Google Podcast App? Gind me here on the Google Podcast App! Shows lots of different sessions - and it's easy to start and stop - gives you control. https://bit.ly/PodcastMR Thanks for l...

Pay attention to the communications you are sending out there. What time are they hitting people? Are you blowing up my phone at night? Do you just assume my phone is on silent at night? No. People have emergencies. I don't do that...so when you ding my phone at 1:30 am that's a problem. And I can't be the only person mad about having y sleep interrupted by a marketing email. Listen in. Pick up so...

If you want to start to do webinars - maybe start out with a Facebook Live Event and get paid for it. Something new from Facebook. Like the new music? Kinda fun - upbeat. Trying to change things up.... More tomorrow from Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Optimize your website so that search queries will result in finding the images ojn your page. It won't happen if there are no keywords behind those images. It only takes a few minutes. Keyword your images correctly for better search success. Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

More talk about trying Google PPC and something new - PWA - Progressive Web Apps! Listen in - Jan Rossi - More tomorrow. Hosted on Acast. See acast.com/privacy for more information.

Do a search and see what your customers see. Be sure to use a different IP address. Use also Google Alerts to notify you of any brand mentions. Listen in to Jan Rossi of Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Authentic reveiws are better. How to do this? Embed posts that are reviews onto your website through Facebook. It's easy! Listen in! More from Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

A little training on why you should use the Facebook pixel. How you use it. Making your top content look stellar (add more links and Calls to Action on that top content) and where to find the Facebook pixel. A bit of knowledge goes a long way. Use All the Tools! from Jan Rossi of Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Tips on Marketing Graphics, Having multiple micrphones - especially laptop specific ones and more from Marketing Instructor Jan Rossi of Marketing Residency. Don't forget videos are powerful too! Hosted on Acast. See acast.com/privacy for more information.

Do you have to have an online store? Not really. It depends. Listen in! Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

It's time to let people know you are open! Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Make time to figure out your tech! Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Be sure to get up and stretch to keep those creative ideas flowing. Planet Fitness just re-opened and their communication has been stellar. Listen in - and watch out with sitting too much. Jan Rossi, Marketing Residency [music credit: Kajagoogoo - Too Shy] (why did I always think this was Culture Club? wow.... ) Hosted on Acast. See acast.com/privacy for more information.

Working together with your neighbors in marketing efforts could be powerful. Find one reat social media person. Everyone chips in to pay them - all cross posting to encourage folks to shop on your street! Use a hashtag with your street name. Make it fun. We need more fun and we need more combined neighbor activities. Try it! You might have an uptick i walk-in traffic you've never had before - it's...

Use a tool called PlaceIt.net for great mockups, turning images into video and maing great interaction stories. Way easier than Biteable! New tools pop up all the time. Be on the lookout for any marketing tool that makes your job easier! Jan Rossi - Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

Thanks for the tune "System of a Down - Toxicity - Medieval Style by Alka the Bard on Youtube - link to full performance ♫ https://youtu.be/X5d8bnvO2JQ ♫ Musicians: Song composed by Daron Malakian, Shavo Odadjian and Serj Tankian. Instruments: Bouzouki, Lute-guitar, Tin Whistle (Bb), Hand Drum, Darbuka and tambourine. This might inspire you to go to a Medieval Festival. :-) Just wanted to provide...

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