Marketing Residency with Jan Rossi

Welcome Marketing Residency listeners – this is Jan Rossi. Today I’m sharing 2 things that started as a casual suggestion to a teacher I know – I just spoke with her over the phone as she completed her first full week of online teaching sessions and she was excited –but exhausted. She helps guide the students through their day and actually has assisted other teachers as they present something to h...

Listen in and be a team player at your company. It's the best way for your firm to outshine the competition! From Jan Rossi of Marketing Residency Hey there! I finally decided to jump on Spotify. I did not like their terms last year so I did not sign up to have this short podcast run on Spotify. Now ACAST (my podcast host) made it easy for me and I did not have to sign a very weird service agreeme...

Your logo is awesome. You love it. You paid for it. It must be everywhere! Not so fast. Try using a watermark of your website in images on FB. The logo means nothing if I can't find you and I don't know what state your business is in. Just use a simple font and watermark your images with your website. The logo can be used for other things. With wide sharing of photos - your domain is a better choi...

Updating your devices is the best way to ensure you are using the latest versions of software. It's important with all the different tools we use - to update and be current. Also it protects you from hackers! Listen in - and update EVERYTHING today! More from Jan Rossi of Marketing Residency tomorrow. Thank you for listening. Hosted on Acast. See acast.com/privacy for more information.

Using Twitter.com/search-advanced will help you specifically connect with people who are writing their problems on Twitter - and you need to connect with the problem seekers for which your product or service is the solution! Easy! Don't just aimlessly post. Use the tools to sort and organize. A bit on Instagram sorting as well. This is a bit longer at 3:40 but worth it. Try this tactic and follow...

Speaking your industry lingo is important. Gain trust through speech with fans. Understand what is happening now and what is hot or trending. Visit online trade shows - catch new trends and weave these words into your posts. Stay current! from Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.

I was able to find a workaround when MarketingKit. WithGoogle.com does not let you use the review that YOU WANT to share with other social channels. Listen in and I'll take your through the steps. Even the Gold Community Members on the forum were like "too bad, you have to use the reviews Google Provides" and that is NOT ACCEPTABLE to me. HA! I hate to put it on the forum as a workaround because t...

Don't know what to showcase? How about your Mission? The Business Culture? Product Showcases? How about some nice "about us" videos. People like to know who they are doing business with - say it in a video. Always make one video 15 seconds long so it can be used in quick FB video ads too! More from Jan Rossi of Marketing Residency tomorrow! Stay tuned! Hosted on Acast. See acast.com/privacy for mo...

Post Office problems mean trouble for food service companies. Can your business step in to help? Can your business provide 2 family style meals a month for locals? Where can you tap into this problem and provide a solution? Monthly subscriptions are easy and food service is hot right now. Listen in! Marketing is all around us. Are you paying attention? Step in and solve this post office delivery i...

Finding an internal social media assstant is a great idea. Train them - give them direction and let them be creative with your retail business social media account. I think it's a win-win. I've helped many internal employees that are still doing great work for their small business owners. You've just got to take the risk! More from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See ac...

Embrace Social Media for your business. Start slow.... just have a presence! Don't be a cranky denier! Want to connect on Twitter? I'm JanRossiCO. So it's https://Twitter.com/JanRossiCO Don't lose! Join in with Social Media Marketing. More from JAN ROSSI of Marketing Residency tomorrow. Thanks to the show LONGMORE for the intro and outro licks! loved that Netflix show. Hosted on Acast. See acast.c...

Attention Google My Business social media managers! There is now a revamped performance page with new customer interaction insights. The new page will provides refreshed metrics on a monthly basis, and will improve more over the coming months to share more helpful data to business owners.  All of these features will be available on an upgraded merchant interface that will offer helpful recomm...

More details is key! I won't watch a video without some indication of what I will be seeing. Is it worth my time? Would I be interested in this? Let the consumer decide. Just throwing up a video with no words behind it is not a good idea. Listen in! Thanks for listening on the Google Podcast App! Search on Marketing Residency. Jan Rossi Hosted on Acast. See acast.com/privacy for more information.

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Listen to hear if your Instagram page has fallen into some of these traps. Follow real people - unless you are only a business to business site. Real people will learn about your business by connecting with you. BLOCK your competitors! Great things to come for this acount now. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.

You might thin those crisp stock images and 3 sentence posts look nice and tidy. No. It looks like a robot is posting - like you don't care. Listen in. Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.

In SETTINGS -General and then Page Info - Use the Page Moderation area and pop in words that you do not want to see on your page. Competitors name perhaps? Stop a rogue affiliate from pulling your traffic to a competitor's site by blocking that competitors name on your page. BOOM! Blocked. If your social media manager misses a post late at night, the auto word block feature will stop that post fro...

A nod to Netflix's "Halt and Catch Fire" to inspire you to surround yourself with innovators. But also help them get those products and services to the marketplace too. There's lots of #fails in this series - but the lesson is to capture the good parts and get them to the marketplace without imploding the company. A great lesson, and a great show. Give it a watch. I was actively working in this ti...

Limit the number of Admins on your Facebook page Listen in for advice on handling Admin disputes on FB. More from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.

Keep your store vibrant - even at night! People are walking their dogs in the evening and doing a bit of window shopping. Keep your front window looking sharp! Add additional information outside for them to take home. Put your website and social media handles on the window. Do everything possible to help customers connect with you and your business. More tomorrow from Jan Rossi of Marketing Reside...

Showcase other community businesses on your stories area on Facebook ad Instagram. More tomorrow from Jan Rossi of Marketing Residency., [music credit: Al Stewart - Year Of The Cat] Hosted on Acast. See acast.com/privacy for more information.

Without looking at the data you are flying blind. Is the landing pge working? You are getting calls? Good. Maybe one a day? Perhaps you should be receiving 15 awesome call leads a day. Go into the back of your Google Analytics and Google Search Console and dive into the data. The numbers and information will tell yoiu what is really going on. If it's not going well and you do nothing to change it...

Take a look at Google Merchant Center to sell right through Google - no fees! check it out! More tomorrow from Jan Rossi of Marketing Residency I'll put the link to that site right here: https://www.google.com/retail/solutions/merchant-center/ Hosted on Acast. See acast.com/privacy for more information.

Start small with online shopping. Use platforms you already have a presence on to showcase some key items from your retail store. Creating a WordPress with a woo commerce add on is expensive and requires you to input everything as well. These are usually hige undertakings and your results are not guranteed! Listen in! Are you listening via the Google Podast App ? Here's a way to get it on your pho...

Ring your own bell! Promote - don't be shy!! More tomorrow from Jan Rossi, Marketing Residency Hosted on Acast. See acast.com/privacy for more information.