Cody Plofker, Connor MacDonald, and Connor Rolain

Marketing Operators

Business EN ↓ 131 episodes

Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.

Author

Cody Plofker, Connor MacDonald, and Connor Rolain

Episodes

E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing 07.05.2024 1:23:56

In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifyin...

E005: How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more! 30.04.2024 1:21:49

00:00 Introduction 08:59 Team Building and Org Structure 27:15 Briefing and Planning Campaigns 35:50 88 Effort and Potential Impact in Campaigns 44:20 Hiring the Right People 51:28 Organizing Teams by Channel and Category 01:13:28 Effective Async Communication 01:20:32 The Power of Written Communication Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UV...

E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes 23.04.2024 1:14:24

00:00 Introduction 07:32 Ridge Wallet's Approach to Forecasting 28:29 Cohort-Based Forecasting 37:02 Forecasting Process and Seasonality 45:30 Preparing for High Growth and Customer Service 56:29 Balancing Goals and Morale 01:08:35 Opportunity Cost and Informed Decision Making Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ P...

E003: Holistic Retention Strategies and Driving LTV 16.04.2024 1:21:42

00:00 Introduction and Sponsor Acknowledgement 10:09 Key Performance Indicators for Retention 27:02 The Challenges of Measuring Retention and LTV 39:56 The Need for Incrementality Testing in Retention 47:56 The Impact of First Order Value on LTV 55:33 Exploring Retention Channels 01:06:17 Reactivating Unengaged Customers 01:18:23 Exclusive Offers and Early Access Operators Exclusive Slack: ⁠⁠https...

E002: Creative Testing, Content Creation and Ad Performance Analysis 09.04.2024 1:28:26

00:00 Introduction 08:47 Content Creation and Collaboration 26:15 Cadence of Creative Ideation and Review Meetings 29:30 Balancing Net New Concepts and Iterations 29:59 Exploring New Personas and Concepts 32:06 Understanding Customer Insights for Creative Ideation 34:37 Finding Inspiration from Other Brands 51:55 Balancing Performance and Brand Alignment 59:23 Perception of Ads and Naming Conventi...

E001: A Deep Dive into attribution and measurement 02.04.2024 1:21:14

00:00 Introduction 03:29 Episode One: Getting Started 04:44 Cody's Google Doc Conspiracy Theory 08:06 The Importance of Attribution and Measurement 13:08 Why Attribution is a Hot Button Issue 22:12 Challenges of Attribution 25:47 Consistency in Measurement 28:06 The Value of One-Day Click Attribution 34:19 Establishing Channel-Level Goals 36:58 Understanding Incrementality and its Importance 3...