Marketing Operators

First up today, we’re checking in on Cody’s recent product drop and talking about some of the tactics and thinking behind the success of the drop so far, and then we get into Q4 production and what we’re working on right now to get ready for the biggest time of the year and ensure a successful BFCM. We also get into our first MOperators Hotline question so stay tuned for that. If you’d like to sub...

This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to ven...

As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad a...

In today’s episode we are introducing the MOperators Hotline!! We’re answering some of your questions and sharing our advice on your growth and marketing questions, queries and challenges. We cover how to set targets in the lead up to BFCM to fill the funnel, what to be spending on marketing as a percentage of revenue, strategies to boost rolling reach, what to focus on when moving into DTC from A...

00:00 Introduction 01:36 E-commerce Trends and Personal Updates 06:10 Marketing Strategies and Media Mix 17:28 Forecasting and Setting KPIs 52:09 Testing and Measuring Incrementality Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medi...

This week we have the Shopify President Harley Finkelstein joining the squad. This is one not to miss - we’re talking founder mode, getting rid of chaos monkeys, how to stay focused on the most important thing, having a growth mindset in business, the future of Shopify and much more. 00:00 Introduction to Shopify and Harley's Journey 04:09 Founder Mode: Insights and Experiences 23:13 The Importanc...

Today it’s the trio back together and we’re talking gifts with purchase, being in “foundermode” and when and when not to delegate, incremental attribution and third party analytics, performance creative and our takes on the latest Meta updates. 00:00 Introduction 07:20 The Power of Creative Diversity 21:47 The Magic of Founder Mode 28:18 Delegating and Hands-On Involvement 32:31 The Challenges of...

Today we have Jared Brody on the show, Executive VP of Marketing at Resident, owner of brands such as Siena, Nectar, Awara, DreamCloud and Cloverlane. We’re talking having a mutli-brand approach, attribution, custom-built attribution tools, how to use data to drive your decisions and much more. 00:00 Introduction 10:40 Nectar's Multi-Brand Approach in the Mattress Space 18:23 Building Custom Tools...

00:00 Introduction 04:40 The Background of a CEO in E-commerce 07:16 The Importance of Marketing Knowledge for CEOs 09:08 The Role of Content and Understanding the Attention Economy 12:01 The Importance of Survival and Longevity in Business 19:49 The Significance of Incrementality in Marketing 21:05 The Day-to-Day Responsibilities of a CEO 27:36 CEO's Involvement in Marketing and Budgeting 32:24 C...

This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where we’re at in the planning process and how we’re preparing for the biggest time of the year. 00:00 Introduction 02:00 Building a Loyal Audience and Reflecting on Opportunities 07:10 The Importance of Taking Initiative and Showing Growth 13:46 Revenue Concentrat...

Today on the show we have Shane Rostad and we’re going deep on all things conversion rate optimization and how to run tests properly to get actionable results you can be confident about. We get into the philosophy of CRO, testing processes and the operational side, and the nuances around the do’s and don’ts when it comes to CRO testing. If you’ve got questions for Shane, we’ll get him back on the...

00:00 Introduction 02:49 Updates on Personal Projects 03:44 Discussion on Sweeps and Commercial Success 07:02 Product Launch and Inventory Management 10:49 Twitter Deep Dive on Creative Diversity and Reaching New Audiences 29:16 Pivoting to Appeal to Different Demographics 35:45 Navigating the Different Stages of a Business 38:07 The Importance of Newness and Creative Diversity in Mature Businesse...

00:00 Introduction and Catch Up 02:24 Drinks Discussion 06:36 Excitement about Potential Partnership 07:36 Discussion about Work and Summer Plans 08:31 Launches and Marketing Investment 09:59 Wildcat Video and Launch Strategy 11:22 Scaling Teams and Hiring 13:20 Forecasting and Inventory 17:39 Prime Day and Advertising Strategy 19:53 Prime Day Results and Future Plans 27:08 Incrementality and Adve...

00:00 Introduction and Overview 09:26 Understanding and Managing Creative Fatigue 17:08 The Importance of Diversifying Ad Formats and Placements 25:26 Tracking and Analyzing the Performance of Ad Creative 30:06 The Power of Intentionality in Creative Strategy 34:18 Identifying and Leveraging Brand Benefits in Ad Creative 36:08 The Importance of Creative Diversity 43:47 Optimizing Ad Account Setup...

00:00 Introduction and Overview 07:44 Benefits of Sweepstakes in E-commerce 13:43 Content and Experiences in Sweepstakes 19:43 Engaging Customers and Driving Revenue 25:09 Quality of Leads and Entry Mechanics 32:47 Building Brand Awareness and Equity 35:08 Timing Sweepstakes for Maximum Impact 38:37 Website User Experience and Education 40:01 Integrating Sweepstakes into the E-commerce Experience...

00:00 Introduction 07:31 Optimizing Team Size and Roles 17:27 Exploring the Retail vs. Online Sales Landscape 22:13 The Impact of OpEx and Gross Margin on Profitability 25:29 The Importance of Iterations and Net New Concepts in Ad Creation 32:29 The Cost of Inefficient Ad Spend 33:51 Measurement Tools and Ad Spend 35:18 Attribution and Top-of-Funnel Marketing 40:02 The Benefits of Product Seeding...

00:00 Introduction and Overview 10:01 Analyzing Ad Creative: Knives Ads 25:08 Analyzing Ad Creative: Hype Reel Ads 28:31 Optimizing Ad Spend with Prescient AI 30:47 Helping Brands Scale Spend Confidently with AI-powered Marketing Mix Models 31:22 The Power of Copy-Dependent Ads and Non-Traditional Value Propositions 36:11 Embracing Creative Diversity for Effective Ad Campaigns 45:43 Optimizing for...

00:00 Introduction 11:55 YouTube Ads in Media Mix and Account Management 21:52 Ad Formats and Viewer Behavior on YouTube 26:27 Challenges of Measuring YouTube Ad Effectiveness 28:50 Using AI-Powered Marketing Mix Models for Optimization 30:20 Challenges and Strategies for Measuring YouTube Attribution 32:14 Approaches to YouTube Advertising: Targeting, Optimization, and Creative Testing 36:32 The...

00:00 Introduction 03:16 Life Updates 06:04 Introduction to Tyson Drake and his Background 11:46 Merchandising and Marketing in Different Industries 27:39 Creating Effective Marketing Campaigns 30:54 Product Classification: A Tiered Approach 32:43 Category Expansion: Becoming a Kitchenware Brand 36:30 Forecasting and Inventory Management 50:58 Measuring the Effectiveness of Top-of-Funnel Advertisi...

00:00 Introduction 12:55 Defining Customer Experience and its Relationship with Brand 25:30 The Role of Retail Stores in Customer Experience 31:19 The Impact of Product Information on Customer Experience 36:26 Educating Customers and Pre-Purchase Support 42:42 AI for Customer Support 45:35 Creating Video Content for Customer Education 48:52 The Importance of Trusting Your Gut 53:36 Funnels in Mark...

00:00 Introduction: Going International 08:16 Memorial Day Sales and Performance 12:24 Successes and Challenges of International Expansion 28:10 Early International Sales and Easy Wins 29:32 Timing and Team Building for International Expansion 31:23 Shipping Challenges and Localization 33:15 Building Dedicated Teams for International Markets 34:41Timing and Localization: Key Factors in Internation...

00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives 08:34 Defining CRO and its Impact on Revenue per User 28:47 Optimizing Team Structure and Design Support in E-commerce 44:10 The Impact of Video Experiences on Revenue and Customer Engagement 49:48 CRO Testing: Strategies for Optimizing the Customer Journey 55:59 Optimizing Conversion Rates Thro...

This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more! 00...

00:00 Introduction 06:44 Building High-Performing Teams 15:14 Insourcing vs Outsourcing 31:12 Scaling Channels and Finding New Growth Opportunities 04:59 Building a Strong Team for Business Success 39:10 Evaluating the Value of Software Solutions 53:26 The Role of Influencer Marketing in Brand Awareness 56:40 Underrated Software Tools for Business Efficiency 01:08:12 Overrated Software in the Indu...

00:00 Introduction 06:20 Informing New Products: Philosophy and Approach 13:17 Recent Product Drops by Ridge Wallet and Cody's Brand 28:00 Examples of Successful Brand Expansions 37:29 Process of Informing New Products 38:55 Understanding the Market and Customer Needs 40:21 Using Data and Gut Instinct for Product Development 41:35 Customer Service and Artificial Intelligence 52:02 Coordinating...