Cody Plofker, Connor MacDonald, and Connor Rolain
Marketing Operators
Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.
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Author
Cody Plofker, Connor MacDonald, and Connor Rolain
Category
Podcast website
Latest episode
Nov 10, 2026
Where to listen?
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Android almost 10M downloads · 4.7+ rating
iOS soon
Episodes
E001: A Deep Dive into attribution and measurement 02.04.2024 1:21:14
00:00 Introduction 03:29 Episode One: Getting Started 04:44 Cody's Google Doc Conspiracy Theory 08:06 The Importance of Attribution and Measurement 13:08 Why Attribution is a Hot Button Issue 22:12 Challenges of Attribution 25:47 Consistency in Measurement 28:06 The Value of One-Day Click Attribution 34:19 Establishing Channel-Level Goals 36:58 Understanding Incrementality and its Importance 3...
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