Marketing on Mars

Dive into the world of marketing with our latest episode of Marketing on Mars featuring Stephanie Shreve , the CMO of PowerChord, Inc! Stephanie shares insights into PowerChord's 20+ years of success, their close collaboration with manufacturers, and the art of decoding customer needs. Get valuable tips on B2B marketing, including the importance of mirroring customer language and cutting through j...

Join us for a rollercoaster ride through marketing history in our latest episode of Marketing on Mars! 🌌 Meet Daniel Hofmeister , the former CMO of Jenny Craig , as he spills the beans on the dramatic rise and fall of this iconic weight loss solution company. From near-billionaire status to bankruptcy, we're diving deep into the strategies, secrets, and surprises that shaped Jenny Craig's journey...

Join us for an inspiring episode of Marketing on Mars featuring Lloyed Lobo, Co-founder of Boast. Dive into his journey of triumph and sacrifice, as we discuss community building, family priorities, and the pursuit of success. Discover his strategies for maintaining health, happiness, and youthful vigor. From defining success to navigating challenges, Lloyed's story is a testament to the power of...

Discover the incredible journey of Hush Blankets , Canada's fastest sleep brand, in our latest Marketing on Mars episode! Join us as Aaron Spivak, Co-founder of Hush Blankets, shares their remarkable story of achieving a $48 million evaluation in just 48 months. Dive into the early days that set them apart, the secret behind their sales success, and how they scaled to a $10 million revenue. Uncove...

Dive into the latest episode of Marketing on Mars with Bethany Hale, CMO of New Front , and explore a world of marketing wisdom, billion-dollar evaluations, and even tequila. With a client list that reads like a sports fan's dream and an insight that spans 20 years in the industry, Bethany shares her thoughts on everything from tracking trends to podcasting preferences. Looking for job advice or c...

Prepare to be Salsified! 🎉 Join Rob Gonzalez, the co-founder and CMO of Salsify , on this wild episode of Marketing on Mars, where we dig into the mysterious origin of the name "Salsify" (hint: it's not a dance move), the $450 million journey across Boston, London, Sydney, and Paris, and the secrets behind snagging the first 5 clients (no salsa involved). Learn how outbound changed faster than yo...

Welcome to another episode of Marketing on Mars , featuring Grant Johnson, CMO of Billtrust , who serves giants like Coca-Cola, FedEx, and Caterpillar. Learn how Billtrust tackles unique problems and successfully raised $100 million, culminating in an astonishing $1.7 billion acquisition. Gain insights into their top 5 marketing channels, ROI winners, and innovative webinar strategies. Don't miss...

Prepare to have your mind blown in this new episode of 'Marketing on Mars'! Elyssa Steiner, the powerhouse CMO of Cantaloupe, graces our show, sharing jaw-dropping secrets and experiences. 🤯 Delve into how Cantaloupe cracks tough problems, attracting an impressive 25,000 customers, and the exciting saga behind raising a phenomenal $240 - $250 million in funding. Discover how to make your emails a...

Join us in the latest episode of Marketing on Mars  with Jessica Zall, CMO of Percent , and special guest AJ Wilcox, host of  The LinkedIn Ads Show. Discover the secrets behind Percent's impressive success, including their target business size, 3,000 active investors, and $20 million in funds raised. Explore their marketing channels and a $150k monthly budget. AJ dives into LinkedIn ads with Jessi...

Get ready for an information-packed episode of Marketing on Mars! In this edition, we dive into the world of OntoText with special guest Doug Kimball, CMO of the company. Join us as we explore the fascinating concept of knowledge graft and how OntoText utilizes it to fuel their success. Discover their impressive clientele, including BBC, JP Morgan, Fujitsu, and Financial Times. Learn about OntoTex...

Welcome to the latest episode of Marketing on Mars where we sit down with Kevin Sellers, CMO of Ping Identity , a leader in digital security with a $400M annual revenue. In this conversation, we uncover the secrets behind their success. Kevin talks about Ping Identity's partnerships with global giants like Bank of America and JP Morgan Chase, and their unique marketing strategies. He also discusse...

Dive into our latest episode as we unravel SparkCognition's journey to a $1.43B valuation with its CMO, Stephen Gold. Uncover the power of diverse business disciplines, the impact of AI across industries, and the challenges of modern fundraising. We explore their unique marketing strategies, the importance of B2B education, and innovative ways to stand out in a crowded market. Don't miss these ins...

In the latest episode of Marketing on Mars, join us as we delve into the world of SEMRush with Olga Denisova, VP of Digital Marketing at SEMRush. Discover the secrets behind SEMRush's phenomenal success, boasting a $1.4 billion market cap and annual revenue of $234 million with a staggering 35% growth rate. Olga shares invaluable insights, including why SEMRush is the most searched tool and reveal...

Welcome to the latest episode of Marketing on Mars! In this episode, we have the incredible Jenn Steele, CEO of Kiss Metrics, a cutting-edge customer journey tracking tool similar to Google Analytics. Join us as we delve with Jenn into the world of marketing attribution for PPC campaigns, the remarkable journey of raising $20 million since 2022, and the effects of marketing downturn. Gain valuable...

Join Gautam Lohia, CEO and Founder of Apply Digital, in the latest episode of Marketing on Mars as he shares invaluable insights on building company culture, outsourcing talent, and embracing a growth mindset. Discover how Apply Digital generated a 9-figure in revenue with just 25 customers, and gain expert tips on closing deals and navigating through challenging times. Get an exclusive peek into...

Join us for the latest episode of Marketing on Mars featuring David Vogelpohl, CMO at Fast Spring , a global payment platform. Discover Fast Spring's solution to a pressing problem, David's 30/60/90-day rule, their diverse marketing channels, his insights on SEO + AI, and the power of casual events. Watch as David takes on four challenging questions, accompanied by four shots of hot sauce, in this...

J oin us for the latest episode of Marketing on Mars featuring Alexandre Renaud, Co-Founder and CEO of Nolk! In this captivating episode, Alexandre discusses his work relationship with fellow Co-Founder François Arbour, fundraising and acquisition strategies, effective email marketing, the role of culture in HR, and insights on emerging brands. Gain valuable knowledge and be inspired by Alexandre'...

Welcome to a very special episode of Marketing on Mars - our 50th episode! To celebrate this milestone, we have Khalid El Khatib, the Chief Marketing Officer of Stack Overflow , joining us for a fascinating discussion. Khalid shares his thoughts on their unique monetization strategy and how they have grown to become one of the world's largest online communities for developers. Stack Overflow's suc...

Welcome to the latest episode of Marketing on Mars! In this episode, we are thrilled to have Susan Beermann, the Chief Marketing Officer of Content Stack, as our special guest. Susan shares her thoughts on remote working and how it has impacted her team's productivity and collaboration. She also talks about how Content Stack managed to raise an impressive $169 million and their top marketing chann...

Get ready for an exciting new episode of Marketing on Mars, featuring Adele Nasr, Chief Marketing Officer of Aventon , the fastest-growing e-bike brand in North America. With an incredible 350,000 bikes sold in just the last three years since Covid, Adele shares her insights into the secrets behind Aventon’s remarkable 42x revenue growth since 2019. In this episode, Adele discusses the innovative...

In this episode, we sit down with Joe Hodas , the Chief Marketing Officer of Wana Brands, to discuss the ever-evolving landscape of the cannabis industry. Joe shares his insights on the competition in Canada's marketplace and the marketing channels that they're spending on, including social media and programmatic ads. He also dives into the best usage of cannabis for working professionals and the...

In this episode, we have a special guest, Karina Kogan, who is a Fractional CMO of P.volve, a women's fitness company that emphasizes functional fitness. Karina shares her expertise in the fitness industry, including the keys to success in fitness marketing and staying in shape. She also discusses the difference between being a full-time CMO and a fractional CMO, drawing from her extensive experie...

In this episode, we sit down with Iggy Domagalski , the CEO of Wajax , one of Canada's oldest and most respected companies. With over 3,000 employees and a people-first culture, Wajax is known for its commitment to excellence and customer satisfaction. In this interview, Iggy shares his insights into Wajax's marketing channels, the importance of storytelling in marketing, and the company's unique...

Welcome to the latest episode of Marketing on Mars! In this video, we're thrilled to have Michael Epstein, Co-Founder of PostPilot, join us to share his insights on private equity, direct mail, and more. With more than $10 million in revenue and thousands of happy customers, PostPilot has quickly become a leader in the direct mail space. In this interview, Michael discusses the company's approach...

In this episode of Marketing on Mars, we're joined by Christian Brown , Co-Founder and Chief Marketing Officer of Glewee, an influencer marketplace company that has raised $9.5m with 10,000 creators and 850+ brands transacting. Christian shares his insights on what makes a brand successful on social media, understanding your Ideal Customer Profile (ICP), creating authentic content, and the differe...