Marketing on Mars

In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies. Whether you’re into AI, enterprise marketing, or data-driven str...

In Episode 116 , we’re vibing with Madison Conway , CMO at The DDC Group , about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data integration, making processes smarter, faster, and more efficient. She also shares her journey into brand...

In Episode 115 , we’re vibing with Maria Garrido , CMO at Deezer , about how the music streaming platform is not just about songs but about creativity, connection , and community . Maria shares how Deezer blends personalized experiences , AI , and innovative marketing to stay ahead of the curve . From expanding globally to partnering with artists , she reveals how Deezer is making its mark by thin...

Hello hello Martians! Sit down and prepare some snacks for episode 114, as we welcome Susan Bloomfield, CMO at Stream Realty Partners. She breaks down how they scaled their brand and marketing efforts, sharing valuable insights on building relationships , embracing change , and navigating the unique challenges of the real estate world. Susan talks about her unconventional path to marketing, starti...

In Episode 113 , we’re back with Ryan Nelsen , CMO at StackAdapt , to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels. Ryan also shares the importance of trust in building a brand, why marketin...

In Episode 112 , we're in great company with Bernadette Osmow, President and CMO at Osmow’s ! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact. Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdl...

In Episode 111 , we’re back with Dux S y for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀 He also shares his personal philosophy...

In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀 Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct ma...

In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog s...

In Episode 108 , we sit down with Henry Shi, founder of Super.com , to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels , Henry shares the real playbook for scaling in fintech. Key Moments: 00:00 - Intro 03:28 - 1st Shot of Hot Sauce 04:52 - How He Got St...

Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry. What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business. Key Moments: 00:00 - Intro...

In Episode 106 , we teamed up with Growclass and BCJobs for a live Zoom session featuring Bethany Hale, CMO at Trullion, and Sarah Shewey, Founder of Happily.🚀 Moderated by Simon Chou, this event tackled everything from career gaps to imposter syndrome and the art of networking your way to your dream job.💼✨ Bethany shared her insights on AI-driven accounting and her journey through B2B marketin...

In Episode 105 , Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥 From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precisi...

In Episode 104, we sit down with Randy Littleson , CMO at Salesloft , to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing. Highlights: 00:00 - Intro 05:00 - First Alcohol Shot 06:53 - Randy’s Hobbies and Intere...

In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies. Highlights: 00:00 - Intro 03:08 - 1st Shot of Hot Sauce 04:47 - K...

In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀  Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market.  Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dua...

Hello Hello Martians!🚀 In Episode 101, we sit down with Llibert Argerich , CMO at Thumbtack , to chat about running a two-sided marketplace that connects homeowners with skilled pros. From tackling digital marketing channels to scaling B2B and B2C strategies, Llibert shares the inside scoop on what it takes to run a thriving platform. And we also get to know about his personal journey of never se...

We’re celebrating Episode 100 LIVE from San Francisco with a panel of 4 incredible women CMOs 🔥 Hosted by Simon Chou, this episode features Melissa Rosenthal (Former CCO of ClickUp), Connie Wang (SVP Marketing at Headspace), Alice Crowder (CMO of Krispy Krunchy Chicken), and Elyssa Steiner (CMO of Cantaloupe). From B2B to B2C, these CMOs share their secrets while tackling the infamous Hot Sauce C...

Buckle up, Martians!🚗 In Episode #99 , we’re back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the inside scoop on how AutoTrader dominates Canada’s car marketplace with over 26 million monthly visits and a 66% market share! In this episode, Ian explains how AutoTrader is helping Canadians find their dream car while supporting thousands of dealerships across the country. H...

Ready to level up, Martians? 🎮 In Episode #98 , we’re hanging with Berkley Egenes, CMO at Xsolla , to explore how they’re flipping the gaming world upside down with epic marketing moves. From making game transactions seamless across 200 countries to connecting developers straight to players, Xsolla is rewriting the rules of the game.🚀 Plus , get the scoop on the next gen of digital commerce and...

🚀Buckle up, Martians! Episode #97 is a wild ride with Yaron Saghiv, CMO at UVEYE, where we’re diving deep into the world of AI-driven automotive tech and some seriously out-of-the-box marketing tactics.🌟 In this episode, Yaron's also dropping gems on the importance of patience for entrepreneurs, the evolving role of AI in marketing, and how smart PR investments can make or break your brand....

Martians, ASSEMBLE! Gear up for Episode #96 where we're getting down to business with Melissa Rosenthal Ex-CCO at Click Up & current Co-Founder at OUTLEVER. From media to tech, she’s reshaping industries and we're here to catch all the HOT details! 🌟 Step into space as Melissa spills the SPICY secrets behind transitioning from major media roles to spearheading tech innovations. Meliss...

Martians, tune in! In Episode #95, we're talking with Todd Unger CXO of the AMA and Author of The 10-Second  Customer Journey, a must-read book about the vital role of marketing in healthcare.🚀 Find out how they're making waves in healthcare! Todd steps into our virtual studio to break down how the AMA empowers physicians to focus on what they do best—saving lives. If you’ve ever wondered...

Welcome to Episode 94 of MoM , with Andrew Batey , Founder & Co-CEO of Beatdapp , returning for another session packed with fiery insights and straight talk!🚀 🌟 Andrew steps back into the studio to shed light on his entrepreneurial journey, from tackling setbacks to crafting an outstanding company culture to getting ripped for a fight. If you're curious about the engines driving startup...

In this Episode 93 of MoM we chat all about leading with the heart and a good strategy with Iggy Domagalski, President & CEO of Wajax! Learn how investing in people and understanding their challenges not only builds a stronger team but also drives the success of Wajax, a leader in industrial services and solutions.🛠️ Highlights: 00:00 - Intro 02:54 - Last highlights 05:45 - Intro of Hot Sauce ...