Marketing on Mars

Martians! Check out Episode #92 where we’re chatting with Alexandre Renaud, Co-Founder and CEO at NOLK!🚀 Alex is here to chat about how NOLK is smashing the DTC world, managing 14+ brands and banking $62 million annually. Since they kicked off seven years back, they've been all about that M&A life, reviewing 300+ businesses every year.📈 Highlights:0:00 - Intro06:54 - 1st shot of hot sauc...

Episode #91 on Marketing on Mars is taking building strong relationships, branding and strategy to another level! We're thrilled to have Doug Zarking , Chief Branding Officer of The Good Feet Store and author of the book "Moving Your Brand out of the Friendzone."🚀  From leading a diverse team fueled by passion and purpose to explaining the modern recovery approach of his business, D...

What's up, Martians! Strap in for Episode #90 where we're hanging out with Alice Crowder, CMO of Krispy Krunchy Chicken. Alice gets into the nitty-gritty of why your brand’s gotta be like that cool friend everyone trusts.🌐 And hey, influencer marketing? It’s not just buzz—it's your new best friend. Alice breaks down why hearing props about your chicken from someone you stan feels way...

Episode #89 of MoM is one for the books as we sit down with Dux Sy, Chief Brand Officer of AvePoint, who brings a wealth of knowledge from his unique journey from computer engineering to marketing mastery. 🚀 Join us to hear how Dux uses his experience to craft marketing strategies that are not only unique but directly measurable and focused on generating leads effectively. Highlights: 0:00 - Intr...

Episode #88 got us SOOOOO excited. We chatted with Chris Do, Founder of The Futur, and he completely shaked up our mindset and teach us how authenticity is a great value to success.🌌 This conversation felt like the heart of creative rebellion and marketing mastery with Chris unpacking his journey from accidental marketer to digital dynamo. 🎨💡 Highlights: 00:00 - Intro 01:34 - Simon Introduces C...

Bryan Law, CMO of ZoomInfo gets real about the smart use of AI, budgeting for impact, and why balancing branding with tactical moves is key. Plus, he’s weighing in on using platforms like Instagram vs. LinkedIn for that marketing edge. 📈He shares insights into his playbook as a CMO and offers valuable perspectives on compensation in this role. We break down the art and science of investment decis...

In our 86 edition of MoM, we're joined by Erica Morgenstern, CMO of Personify Health. Join us as we dive into the art of effective communication across diverse audiences. Erica shares her journey, including memorable moments working with global brands and insights into seizing opportunities for growth. If you're ready for a dose of marketing inspiration and a few laughs along the way, hit...

Need a break from boring marketing talk?🚀 Get ready to laugh and learn with Karna Crawford, the visionary CMO of Marqeta, they create tailored and embedded financial solutions that cater to the evolving needs of today's consumers, empowering clients to shake things up and unleash groundbreaking products. Simon and Karna when through a rollercoaster of insights, from hot sauce challenges to de...

Nowadays EVERYTHING, EVERYWHERE it's about AI, how robots are more and more efficient and take over the spotlight in many different fields. In this episode, we get to know more about human psychology and its relationship with marketing with Ben Lazar, SVP of AlayaCare, a groundbreaking company that has transformed home-based care with an end-to-end software platform. Revolutionizing the life c...

Whether you're a marketing veteran or a newcomer to the field, this episode is a treasure trove of valuable insights on leveraging advanced technologies for impactful marketing outcomes. In this Episode, Mark Gambill, currently CMO at Board International brings a wealth of knowledge in Digital Strategy, Marketing Management, Market Planning, Customer Acquisition, Business Development, and more...

Dive into the world of data-driven marketing on Marketing on Mars with Kellie Castruita Specter of The WNET Group! 🌟 In this episode, Kellie reveals how data shapes audience engagement and drives strategy for major PBS and NPR media content. Learn from her experiences in harnessing data for creative marketing solutions and the unique challenges in promoting diverse media content. A must-watch for...

IT’S TIIIIIIIIIIME🎄🎁⛄ We are unwrapping the gift of marketing wisdom this holiday season! In this Episode, our Guest, Stephen Anderson, had a prepared some surprises for Simon and all of us while talking all his CMO insights about the industry. Stephen Anderson is the CMO of two big companies: ISB Global Services and FocusPoint International. Get ready for a festive treat in our lastest latest...

Get ready for a festive treat in our latest episode of Marketing on Mars featuring Megan McDonagh, CMO of Amperity! 🎉 We're unwrapping insights into Amperity's financial success, top-tier investors, and their transformative impact on partnering companies. Megan shares her unique journey, comparing past experiences to her current role. Plus, we delve into the world of networking, from gues...

Join us on Marketing on Mars as Simon chats with Margo Kahnrose, the CMO of Skai, a trailblazing company reshaping digital marketing. Explore B2B strategies, Skai's Facebook origins, and the true cost of using their platform. Discover how Skai attracts new businesses and maximizes ROI with events. Gain insights from Margo's journey, from low-effort to large-scale events, and learn who insp...

In our latest Marketing on Mars episode, Simon had an insightful chat with Eileen Gilbertson, the CMO of Meetup, the platform connecting people to do more of what they love. Discover Meetup's top 3 marketing channels, their secrets to successful community building, and how they've achieved their goals in brand awareness, events, and content marketing. Eileen also shares some fascinating insights i...

In this episode of Marketing on Mars, join Simon as he sits down with the incredible Andy Cunningham, Founder of Cunningham Collective, a renowned Marketing Consultancy Firm based in Silicon Valley. They dive deep into Andy's remarkable journey, from building and selling her first company for a whopping $75 million to her transformative experiences afterward. Discover Andy's secrets of networking...

Join us for an insightful episode of Marketing on Mars with Ian MacDonald , CMO of AutoTrader. Discover AutoTrader's remarkable journey, its current business structure, and why it's investing a substantial 1.2 million USD annually in marketing for 2023. 📈 Ian shares insights into his personal journey as a CMO and offers valuable perspectives on compensation in this role. We delve into AutoTrader'...

Join us in this episode of Marketing on Mars as we sit down with Karl Van den Bergh, CMO of Gigamon, the deep observability market leader. Explore Gigamon's remarkable transformation journey, Karl's CMO insights, and how challenging decisions paved the way for new opportunities. Learn from Karl's experiences, master event management, and demystify the Hypecycle. -- Supercharge your cloud, security...

In this episode of Marketing on Mars, we're joined by Jonathan Becker, CEO and Founder of Thrive Digital , a major digital marketing agency with clients like Uber, Lululemon, Asana, and Slack. 👌🏻 Jonathan shares his remarkable journey, including meeting industry giants Bill Gates and Steve Jobs' wife through referrals. 🤝 Learn how to turn luck into opportunities, distinguish a top-notch agency,...

Get ready for a spooktacular Halloween special episode of Marketing on Mars! 🎃 In this hair-raising episode, we had the pleasure of having Bill Macaitis, the brilliant Advisor and Board Member of major companies like Slack, Zendesk, and Salesforce. Instead of our usual hot sauce challenge, Bill took a shot of whiskey every time he couldn't answer a question! 🥃💀 We delved into Bill's marketing s...

Dive into the world of marketing with a twist as we welcome Thomas Winstanley, CMO of Theory Wellness, a pioneering cannabis brand. In our latest episode of Marketing on Mars, we explore the strategies behind Theory Wellness' incredible success, driving eight-figure revenue in the ever-evolving landscape. Discover how to build a brand in 2023, the crucial role of people in customer service, and wh...

Don't miss the latest episode of Marketing on Mars featuring Mac Christian, CMO of National Land Realty, the 2nd largest land realty in the US with 400 agents and Billion $$$ land sales annually. In this engaging conversation, we delve into Mac's journey, from graphic designer to CMO, and his passion for the outdoors. Discover the secrets behind National Land Realty's remarkable success, with $1.4...

In the latest episode of Marketing on Mars , we sit down with Jake Karls , co-founder of Mid-Day Squares, the groundbreaking chocolate company that's raw, vegan, gluten-free, and organic but tastes just like real chocolate. In this episode, Jake shares his journey from being the class clown to co-founding a company that's sold over 26 million chocolate bars, raised $17.5 million USD, and achieved...

Welcome to the latest episode of Marketing on Mars! 🚀 Join us as we chat with Johan Abadie, CMO of ProcessMaker, a leading player in AI automation. Explore how ProcessMaker secured $45M in 2021 and boasts $15-$25M in revenue. Uncover their strategies for managing website traffic and precise audience targeting. Gain insights into their 2023 digital event strategies and brand awareness tactics and...

Join us in this episode of Marketing on Mars with Lori Pante l, CMO of Wella and former SVP at Mattel Inc., the company behind Barbie . 💄 Discover the latest in performance marketing for 2023, insights into Wella's marketing strategy with USD $750 million in sales, and Lori's most crucial lesson from Mattel. Learn what made Barbie iconic and Lori's tips for staying relevant in the industry. 🎉 Lo...