Marketing O'Clock - Digital Marketing News

On this Marketing O'Talk roundtable discussion, Shep and Greg are joined by SEO experts Glenn Gabe (@glenngabe) and Samuel Schmitt (@samuelschmitt) to talk about Google Web Stories. Our experts will walk you through Web Story creation, the different tools available, how to optimize Stories for Google Search and Discover. Plus, get inspired by real-life examples of engaging Web Story content from p...

On this week's episode of Marketing O'Clock, Twitter tells a familiar "story" with new Fleet feature, advertisers can now run carousel ads on Twitter, and YouTube can put ads on your videos whether you like it or not.

Core Web Vitals will become ranking signals in for Google Search in May 2021, a technical error leads to Facebook Ads accounts being mistakenly disabled, and Search Engine Journal highlights 10 PPC trends to watch for in 2021.

On this week's episode of Marketing O'Clock, LinkedIn proposes more account-based marketing efforts with new Company Engagement Report, find the best deals in the SERPs with Microsoft Advertising promotion extensions, and full day YouTube masthead ad placements sail off into the sunset.

This week's digital marketing news: Microsoft gives Google Analytics a run for its money with new Clarity product for webmasters, new YouTube features that creators won't want to sleep on, Adobe has predictions about 2020 online holiday shopping, and Pinterest announces a slew of new eCommerce features.

This week's digital marketing news: Google announces passage-based ranking, the Department of Justice is suing Google over antitrust violations, and Facebook and Google release new eCommerce features just in time for the holiday season.

We give a warm welcome to the new/rebranded  Google Analytics, attribution improvements in Google Ads, and Google Search data in Google Podcasts Manager.

On this week's Marketing O'Talk roundtable, we have an all-star cast to talk about LinkedIn Advertising. In this special bonus episode roundtable panel, we break down advanced strategies, ways that Google Advertisers can succeed with LinkedIn ads, and where the platform is going in the future.  With us on today's show are:   AJ Wilcox, founder of B2Linked, host of the "LinkedIn Ads Show"...

This week's digital marketing news: Google Ads announces new machine-learning powered Insights Page and automated Performance Max campaigns. Plus, new advanced formats for Google Ads Responsive Display ads launch and Facebook delays their attribution-window change. See more at https://marketingoclock.com/

This week's digital marketing news: Cloudflare launches privacy-first analytics, Google Ads now has an auto-applied recommendations feature for bad advertisers, Facebook removes the 28-day attribution window, and Google Ads rolls out free shopping listings worldwide.

This week's digital marketing news: YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facelift.  YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facel...

This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially rolls out custom audiences.

This week's digital marketing news: The wait is over, LinkedIn targeting rolls out in Microsoft Advertising. Plus, Facebook sets limits on the number of ads in an account, new filters for the Facebook ad library, multi-image extensions in Microsoft Advertising, and we still have a lot more to say about Google's removal of search query data.

Marketing O'Talk". On this deep-dive episode, special guests Julie Bacchini, Andrea Cruz, and Mark Saltarelli discuss September 2020 updates in the world of Google Ads. From search terms reporting changes, to the new UK DST fees and text ad rumors, we're discussing it all and we're not pulling punches.

This week's digital marketing news: Google Ads makes us sad by taking away search query data, passing along UK DST fees, and potentially phasing out text ads. But, the new Microsoft Audience Network makes us happy. Plus, licensable badges can now be found in Google Image Search and there are new audience insights for LinkedIn page managers.

This week's digital marketing news: Facebook & Instagram are expanding their e-commerce functionality, Google launches career certificate programs, short-form videos spotted in Google Discover, and rumors swirl about a potential new Apple search engine.

This week's digital marketing news: Facebook helps small businesses host paid online events, Google launches Search Console Insights for content creators, Microsoft Advertising Editor gets campaign-level audience targeting, and Google's customized header test proves why SEOs can't have nice things.

In this week's digital marketing news, tell fellow Tweeters to talk to the hand(le) with Twitter's new conversation settings, all the buzz about that massive Google Search bug, add your business card to the Google Search results, and Facebook removes thousands of targeting options for advertisers.

In this week's digital marketing news, Instagram's new feature attempts to REEL in TikTok users as the White House considers blacklisting the app.  Plus, Microsoft considers purchasing TikTok, new features for Google Ads app campaigns, and all the SEO, PPC, and social media marketing news you missed this week.

In this week's digital marketing news, Quora LEADS the way with new FORMS of advertising, Bing finally launches their new and improved webmaster tool set, and 41% of Google search results are for Google properties... depending on your definition of Google Properties. 

This week's digital marketing news: I stream, you stream, we all stream for Hulu's new self-serve ad platform and Spotify video podcasts. Plus, Google Search console now allows marketers to analyze traffic from Google News, Google Ads Editor version 1.4 launched, and Bing's new plugin will immediately index your site.

In this week's digital marketing news: Politicians, advertisers, and celebrities with blue checkmarks were impacted as verified Twitter accounts were hacked, frozen, and fixed on one wild Wednesday. Image extensions, countdown customizers, conversion optimization, oh my! Google Ads confirms the launch of new features. Google Analytics looks into their crystal ball with new predictive audiences and...

This week the gang covers the new Rich Results Test tool (RIPeace Structured Data Testing Tool!), new attributes to Google Ads Responsive Display Ads, Thumbnails in Search Results and much more. Plus a spicy Ron Swanson Take of the Week from Gary Illyes, and ICYMI from Queen of Spice Pamela Lund and a slew of digital marketing news from the week served up for you! 

In this week's digital marketing news, Facebook doesn't favor the little publisher that could, organic shopping results are coming to a Google shopping panel near you, Bing shares the secret ranking sauce, Google keeps ad labels consistent, big companies boycott big spending on Facebook, and we spy with our little eye a sneaky TikTok.

In this week's digital marketing news, Microsoft's Digital Marketing Center looks out for small businesses, Google News launches a licensing program, Google's latest social app looks familiar, Spotify revolutionizes sponsor ads, TikTok For Business is open for business, and Facebook's staff wears more hats than you know.