Marketing O'Clock - Digital Marketing News

YouTube's new Clips feature is great for when sharing a full video link doesn't cut it. Topic exclusions are in the works for ads in Facebook's news feed, Google SERPs go all TMI and Instagram's latest test is a story worth sharing. Not to mention more match type mayhem for Google Ads. What. A. Week. More at https://marketingoclock.com/

Microsoft Advertising rolls out new Filter Link Extensions - a format unique to their platform, which fill...ters the Marketing O'Clock team with joy. Pinterest tests featuring Story Pins at the top of the feed and Twitter Spaces makes updates worth hearing about.

On this Marketing O'Talk roundtable discussion, we have an All-Star guest list to talk about Google Ads! With us on today's show are: Ginny Marvin (@GinnyMarvin), former EIC of Search Engine Land & Marketing Land, https://twitter.com/ginnymarvin Anu Adegbola (@TheMarketingAnu), CMO at BrainLabs and host of #PPCchat Roundup Show, https://www.brainlabsdigital.com/ Mark T Saltarelli (@MarketingBy...

What was the impact of last July's Facebook Ads boycott? The answer might surprise you. Plus, new insights from the PPC community could finally put the "smart" (marketers) in Google Smart Shopping campaigns.

Extra! Extra! Publishers can now see Google News performance in Search Console. And Google Ads has begun rolling out their Identity Verification requirements to advertisers. Which is fine, but the misleading email notification sent out should be dis-CARDED. Show notes at: https://marketingoclock.com/

This just in: there are still unanswered questions on the Internet. But never fear, Google's Question Hub is here! In other news, literally, YouTube videos make up 11% of all content featured in Google News.

Google acknowledges their visualization of passages in the SERPs wasn't the best way to communicate the change... we just wish they'd have thought about this BEFORE releasing it, and not AFTER. Our thoughts on that, plus TikTok and Instagram take a ride on the short videos carousel and we reveal the winners (and losers) of 2020, handing out the industry's most coveted awards, The Clockscars.

The App Tracking Transparency feature in Apple's iOS14 has the digital advertising community rattled. But don't worry, Facebook took out a newspaper ad in defense of small businesses... or their money. Meanwhile, Instagram is doing a Reel great job at mimicking TikTok and we can verify that Twitter will once again be handing out those fancy blue checkmarks. https://marketingoclock.com/episodes/app...

On this month's episode of Marketing O'Talk, Google announced new Passage-Based ranking back in October that will potentially have major ramifications on overall rankings and future content creation (hopefully for the better!). Christine "Shep" Zirnheld & Greg Finn are joined by Cindy Krum of Mobile Moxie and Casie Gilette of KoMarketing to discuss both what it means from a technical standpoin...

No need to use your image-ination, Google's latest test uses interactive search results to help users picture what's on the page. Plus, the search giant releases greater control over sensitive ad topics with new Ad Settings, and LinkedIn's Product Pages give businesses a meme-free place to showcase their offerings. Full Show Notes: https://marketingoclock.com/

We think Google deserves a lump of coal in their stocking based on when they decided to roll out the December 2020 Core Algorithm Update. Plus, Shopify makes some (not so) ground-breaking predictions for the future of commerce, YouTube rolls out the red carpet for new  Premiere features, and Google Chrome is caught blocking "heavy" ads on publisher sites.   Full Show Notes: https://marke...

This week’s digital marketing news:  Google Ads is putting Gmail ads in its outbox and Amazon is reporting its biggest holiday shopping season ever. Plus, Facebook Ads’ product guy doesn’t want to hear about your problems, but we do!

On this week's episode of Marketing O'Clock, Google turns featured snippet winners into losers with third-party links, Instagram expands branded content offerings, and Snapchat will literally pay you to use their new "Spotlight" feature.

On this Marketing O'Talk roundtable discussion, Shep and Greg are joined by SEO experts Glenn Gabe (@glenngabe) and Samuel Schmitt (@samuelschmitt) to talk about Google Web Stories. Our experts will walk you through Web Story creation, the different tools available, how to optimize Stories for Google Search and Discover. Plus, get inspired by real-life examples of engaging Web Story content from p...

On this week's episode of Marketing O'Clock, Twitter tells a familiar "story" with new Fleet feature, advertisers can now run carousel ads on Twitter, and YouTube can put ads on your videos whether you like it or not.

Core Web Vitals will become ranking signals in for Google Search in May 2021, a technical error leads to Facebook Ads accounts being mistakenly disabled, and Search Engine Journal highlights 10 PPC trends to watch for in 2021.

On this week's episode of Marketing O'Clock, LinkedIn proposes more account-based marketing efforts with new Company Engagement Report, find the best deals in the SERPs with Microsoft Advertising promotion extensions, and full day YouTube masthead ad placements sail off into the sunset.

This week's digital marketing news: Microsoft gives Google Analytics a run for its money with new Clarity product for webmasters, new YouTube features that creators won't want to sleep on, Adobe has predictions about 2020 online holiday shopping, and Pinterest announces a slew of new eCommerce features.

This week's digital marketing news: Google announces passage-based ranking, the Department of Justice is suing Google over antitrust violations, and Facebook and Google release new eCommerce features just in time for the holiday season.

We give a warm welcome to the new/rebranded  Google Analytics, attribution improvements in Google Ads, and Google Search data in Google Podcasts Manager.

On this week's Marketing O'Talk roundtable, we have an all-star cast to talk about LinkedIn Advertising. In this special bonus episode roundtable panel, we break down advanced strategies, ways that Google Advertisers can succeed with LinkedIn ads, and where the platform is going in the future.  With us on today's show are:   AJ Wilcox, founder of B2Linked, host of the "LinkedIn Ads Show"...

This week's digital marketing news: Google Ads announces new machine-learning powered Insights Page and automated Performance Max campaigns. Plus, new advanced formats for Google Ads Responsive Display ads launch and Facebook delays their attribution-window change. See more at https://marketingoclock.com/

This week's digital marketing news: Cloudflare launches privacy-first analytics, Google Ads now has an auto-applied recommendations feature for bad advertisers, Facebook removes the 28-day attribution window, and Google Ads rolls out free shopping listings worldwide.

This week's digital marketing news: YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facelift.  YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facel...

This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially rolls out custom audiences.