Marketing O'Clock - Digital Marketing News

This month on Marketing O' Talk, digital marketing experts share essential tools for Google Ads, Microsoft Advertising, & more! Christine Zirnheld and Greg Finn are joined by Andrea Cruz and PPGreg to talk about Google tools like keyword planner, Google Ads Editor, and Data Studio. Plus, the bunch discusses some standout third-party tools you'll go bananas over, from research tools like Scrape...

This week on Marketing O’ Clock, the audio l̶a̶n̶d̶s̶c̶a̶p̶e̶ soundscape is getting even more crowded as Spotify announces Greenroom and Facebook launches Live Audio Rooms. Google rolls out a slew of new features for Small Business Week, including simplifying YouTube ad creation for SMBs and adding the ability to edit your GMB profile right from search. Plus, Google announces Ads Creative Studio,...

This week on Marketing O'Clock, it's love at first Insight when Google Analytics and Search Console data come together for new Search Console Insights. Plus, Amazon websites are going to block Google's FLoC, new reports are here 4 marketers in Google Analytics, and Shop Pay is available to all shoppers on Facebook and Google, regardless of whether the merchant is a Shopify retailer.

This week on Marketing O'Clock, email marketers will want to unsubscribe from Apple's Mail Privacy Protection feature. Twitter finally releases the Twitter Blue subscription service, and we break down all the cool (and uncool) new features. Plus, Moz is acquired by iContact and we take a look at the effects of the June 2021 Core Update.

We’re coming at you live with all the latest Google Marketing Live News! Performance Max campaigns are expanding to more advertisers, image extensions are out of beta, and much more. Google announces the creatively named June 2021 Core Update (and the July 2021 Core Update, too). Plus, Microsoft introduces a unified campaign management hub that includes Google and social platforms.

Snap gets it crackling and popping with announcements at their second partner summit, including some not so fashionable AR Goggles and new public profiles for businesses. LinkedIn debuts the new Event Ad type and Event Analytics tool to go with it. Plus, Google quietly revealed new monthly spend limits.

On Marketing O'Talk, we're joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google's Smart Shopping campaigns. Learn how to structure smart shopping within your account, how to optimize campaigns, reporting hacks, and more!

I/Only hope you’re ready for all of this I/O news. Google announces a huge expansion of their partnership with Shopify, as well as some new Google Photos integrations with Lens. Google also announces their new breakthrough Language Model for Dialogue Applications (LaMDA) to our mixed opinions. Plus, Pinterest debuts Idea Pins, a versatile take on the Story Pins launched last year.

This week, Twitter (kinda) drops the infamous mobile crop. Yelp announces custom location-based targeting for businesses along with some other goodies. We also dive all the way into the new Youtube Shorts creation tools and make big plans to make big money with the Youtube Shorts $100M creator fund. 

Twitter adds a new ticketing feature and the ability to schedule a Space in its new audio rollout. We’ve got you covered on the latest Microsoft Ads update as it debuts even more new features including updates to phrase match and new ad formats. Plus, TikTok tries its hand at a new lead generation ad format.

Apple’s iOS 14.5 is APPealing to privacy advocates and APPalling to some digital advertisers. We’re here to tell you everything you need to know about the update. Plus, Spotify has a new podcast subscription service that makes Apple look like Scrooge McDuck and Google seemingly has a local car inventory search in development.

This week we're breaking down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar. Plus, Google is making advertisers' lives a lot easier with dynamic placement exclusions and a lot harder with "simpler" bid strategy organization.

John Lee from Microsoft Advertising announces exciting new features coming to the Microsoft Audience Network including video ads, Facebook campaign import, and more! We are joined by John and agency experts to break down what you need to know and opportunities for Microsoft Advertising.

In this week’s episode, the team gives 5 stars for Google’s recently announced product review algorithm update. Plus, Google has more anti-trust issues thanks to their accidentally leaked project Bernanke and Google Ads launches new automated features that you’ll want to opt-out of.

Regex data filtering comes to Search Console, Microsoft Ads is feeling like the MAN as it debuts a fistful of features, and we weigh in on a conversation over platforms, algorithms, and the users who shape them.

Microsoft Advertising launches auto-applied ad suggestions and a new ad unit to help drive sales. Plus, create now and post later with Instagram Story drafts and Google Ads clarifies their first-party data requirements.

In this month’s episode of Marketing O’Talk, Greg Finn sits down with an all-star cast of lead generation experts to discuss their experience with lead generation ads, along with their best practices to make their efforts count: Michelle Morgan , Director of client services at   Clix Marketing , co-founder of Paid Media Pros Joe Martinez , PPC Legend, notable marketing writer and speaker, co-...

Building a community on Facebook turns out to be a recipe for disaster for the New York Times, Twitter addresses widespread user complaints (though not the one you’re thinking of), and things get inten(t)se over zero-click search data.

Google Ads confirms the "Smart Matching" filter spotted in the wild was a bug, squashing rumors of a new match type... for now. After all, they did acknowledge it was part of a test some advertisers opted into. Oh, and Google also released their annual Ads Safety Report.

Pinterest announced some new tools for advertisers, including a new video ad format that really hits home (feed). Google's upcoming, "simpler" bid strategies maximize confusion, and hotel booking links can now stay for free in the SERPs.

Twitter announces their version of Facebook's Groups, called Communities and enables users to charge followers for exclusive content. Google gives a FLoC about privacy, will not replace the cookie with another method of tracking individuals. And Instagram's new Live Rooms let users go live with up to three other people, assuming you don't already have video chat fatigue. <a href="https://market...

This week we are talking funnels. We start by breaking down and explaining the sales funnel and the differences with the marketing funnel (and how they fit together) then head on in to the complexities of marketing to each stage. From messaging, offers, intent and networks - we break down best practices and how to success in a full-funnel approach. With us on today's show are: Glenn Schmelzle, fou...

Spotify's latest advertising announcement is music to our ears, while Facebook temporarily takes news content down (under) in response to proposed Australian legislation. And big news - Google changes the Partners program again! But this time it's nothing to be dismissed. In fact, we're rejoicing!

Passages officially join the ranks on Google, LinkedIn is getting in the creator support game, and the latest Google Ads extension takes a lead from social platforms. Plus we cover a take of the week from @lchasse on moving those tCPA budgets on up and @PPCGreg has a ICYMI that will save your accounts from Mobile App traffic.   In the lightning round for paid we cover 1:1 LinkedIn art session...

We talk Shop (Pay) about the new payment option available in Facebook and Instagram checkout. Violating Google News and Discover policies now leads to manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of control. Get all the show notes delivered each week in your inbox over at: https://marketingoclock.com/