Cypress North
Marketing O'Clock - Digital Marketing News
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.
Author
Cypress North
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Podcast website
Latest episode
Jul 6, 2026
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Episodes
DMCA TAKEDOWN 🤼 … But Not Really (Kinda) 06.07.2026 52:38
This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too. Plus, Google Ads is testing placing AI-generated summaries under descriptions. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a...
STRONG Opinions on Google Ads’ “Strongest Match” Label Tests 29.06.2026 47:30
This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard Shopping is coming (again). Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you fou...
AI Mode News From Google! (and Meta?) 🤔 22.06.2026 1:00:41
This week on Marketing O’Clock: Google Search is pushing out Information agents within AI Mode for a fee within Google AI Ultra subscription plans. Plus, Meta announced that they’re adding new AI-powered options on Facebook. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment b...
In a SNAP! 🫰 OpenAI’s New Beta Ads Manager Tool Will Create Ads From Individual Catalog Items Automatically 14.06.2026 51:04
This week on Marketing O’Clock: OpenAI announced the launch of product feeds, a new beta Ads Manager tool that will allow retail advertisers to upload product feeds and to create ads from individual catalog items automatically. Plus, Google’s testing a new style of sponsored carousels in the images tab of Search. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found...
New Search Gen AI Performance Reports Are Heading to Search Console | EP. 436 08.06.2026 50:02
This week on Marketing O’Clock: Google’s new Search Generative AI Performance Reports are starting to head to Search Console; while limited to certain UK-based sites now, this feature will eventually be global. Maggie Humphrey - PMAX vs Standard Shopping: Driving Ecommerce Growth in Google Ads-https://speakerdeck.com/mhumprey/pmax-vs-standard-shopping-driving-ecommerce-growth-in-google-ads-smx-adv...
Do You Already Have Conversion Tracking Set Up in ChatGPT? Enjoy EARLY Access To Conversion Optimized Campaigns!! 01.06.2026 1:05:56
This week on Marketing O’Clock: OpenAI says that if your conversion tracking is set up in ChatGPT by June 1, you can get early access to conversion optimized campaigns by June 5. Plus, in Google news, Display Network is moving to Demand Gen and they announced “New Prospects Mode.” Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thu...
GML Updates: For Better Or For Worse? 25.05.2026 1:18:03
This week on Marketing O’Clock: GML’s announced updates are bringing about different opinions from voices in the marketing world. Plus, the second Google core update of 2026 is rolling out. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any ques...
“Close Enough”: Google Redefines What Counts as a Search Term 18.05.2026 1:08:21
This week on Marketing O’Clock: Google says Search Terms reports may now show AI-generated approximations of user intent rather than exact queries. Also, YouTube introduces new shoppable TV ads and upgraded Masthead placements. Plus, TikTok has announced new major ad tool updates. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thu...
New ChatGPT Ads News!?!? Updates and Best Practices! 11.05.2026 44:47
This week on Marketing O’Clock: As OpenAI has begun rolling out ChatGPT Ads, industry experts are keeping track of important updates and finding best practices. Plus, Google AdSense is getting rid of the back button trigger for vignette ads on June 15. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your ne...
INSTANT Photos That INSTANTly Disappear!?! Meta Launches New Picture App 04.05.2026 54:35
This week on Marketing O’Clock: YouTube announced that they’re trying out a “conversational” search experience that’s called “Ask YouTube.” Plus, AI Max is expanding to shopping and travel and Meta announces a new app. Get your SMX tickets! - http://marketingoclock.com/smxVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, sh...
It’s CPC’s World: CPC Campaigns Are Live For Some & CPC Added to ChatGPT 27.04.2026 39:36
CPC Campaigns Are Live For Certain Advertisers & CPC Is Being Tested on ChatGPT | EP. 430 This week on Marketing O’Clock: ChatGPT is making moves with CPC and expanding its ad visibility. Plus, Microsoft launched AI Max for Search campaigns and ChatGPT to expand ads to logged-out users. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, giv...
DSAs are DOA: Google Plans to Auto-Upgrade Campaigns to AI Max In September 20.04.2026 57:03
Google Ads to Phase Out Dynamic Search Ads | Episode 429 Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock: Google is moving Dynamic Search Ads into AI Max this September. Also, Google is coming after back button hijackers. Plus, AI Mode is testing a split-view desktop experience. 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it wi...
AI Mode uSERPs Google Search? Google Sends Traffic to AI Mode From AIO's on Desktop 13.04.2026 45:41
Google Tests Sending Traffic to AI Mode From AIO's on Desktop | EP. 428 This week on Marketing O’Clock: Google is testing the functionality of sending traffic to AI Mode from Desktop-based AIOs. Plus, a presently-being-addressed Google Search Console logging error has resulted in inaccurate reporting of impressions since May 2025. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and...
Google Ads Sets the Bar High & ROAS Targets Low. New Customer Acquisition Calculator Spotted in Campaign Settings. 06.04.2026 47:20
This week on Marketing O’Clock: Google is rolling out its first core update of this year, which aims to help surface relevant content for searchers. Plus, there is a new Customer Acquisition Calculator in Google Ads Campaign Settings. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a...
Show Me the Money! Google Ads Gives Advertisers Better Spend Transparency with New PMAX Budget Report 30.03.2026 1:00:43
This week on Marketing O’Clock: Google’s New PMax Budget Report is increasing spending transparency for advertisers & PMax’s new Asset Group Theming feature helps high-performing asset groups transform for seasonal events or sales. Plus, the new Apple Business platform helps businesses manage devices and expand customer outreach. Visit us at - https://marketingoclock.com/👍 Like, Share, and Co...
Just SAI No. Google Will Allow Publishers to AbstAIn from AI Features in Search 23.03.2026 47:05
This week on Marketing O’Clock: Google’s recent statement noted that it’s allowing sites to opt out of AI features in Search. Plus, OpenAI is continuing to test ads in ChatGPT and Ads Manager, & more. Visit us at - https://marketingoclock.com/ For the Dad's shirt - https://bwtb.com/pages/tier-1-design-contest?_pos=1&_psq=tier+1+design&_ss=e&_v=1.0 👍 Like, Share, and Comment! If yo...
One Stop Shop. Introducing Google Merchant Center for Agencies 16.03.2026 54:05
Google Launches New Merchant Center | EP. 424 This week on Marketing O’Clock: Google has launched its Merchant Center for agencies, which greatly improves workflow and allows you to focus more on client strategy over maintenance. Plus, PPC Survey’s 2026 “The State of PPC Global Report” was released. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video hel...
No Click, No Credit. Meta Updates Its Attribution Framework 09.03.2026 52:43
This week on Marketing O’Clock: Google is disabling the Ads API Customer Match feature for certain users starting in April. Also, Meta is adding click and engage-through attribution to its ad measurement framework. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with...
Going Worldwide: Text Guidelines, Including Exclusions, & Messaging Restrictions 02.03.2026 42:41
Google Ads Text Guidelines Are Now Universal & More Digital Marketing News | Ep. 422 This week on Marketing O’Clock: Google Ads announced that it’s expanding its beta to make text guidelines universal. Also, as ChatGPT’s ad rollout continues, trigger patterns are emerging and highlighting what is really bringing in commercial intent. Visit us at - https://marketingoclock.com/ 👍 Like, Share, a...
A Change of (Budget) Pace. New Google Ads Change Will Impact B2B Accounts 23.02.2026 45:22
This week on Marketing O’Clock: Google updates budget pacing for campaigns using ad scheduling, starting March 1st. Also, ChatGPT ads officially make their debut, appearing immediately after high-intent prompts for signed-in U.S. users. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave...
All Price, No Pizzaz. We AIn't Loving the New AI Mode Ad Format 16.02.2026 1:04:58
Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock: Google continues to expand ads in AI mode. Also, OpenAI suggests advertisers could generate entire campaigns through “prompts”. Plus, Bing launches a new AI Performance report in Webmaster Tools. 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a commen...
DISCOVER All You Need To Know About the Feb Core Update 09.02.2026 1:07:20
This week on Marketing O’Clock: Google reports its biggest revenue & ad revenue to date. Also, the February Google Discover Core Update is Rolling out. Plus, Google is now offering Network Segmentation via API for PMax. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment be...
Blink and You’re in AI Mode: AIOs Are Redirecting Search 02.02.2026 37:20
Google AI Overviews are Shifting Users to AI Mode & More Digital Marketing News | Ep. 418 This week on Marketing O’Clock: Google’s AI Overviews begin pulling users out of traditional search and into AI Mode, raising major concerns for publishers. Plus, OpenAI reportedly has rolled out $60 CPM ChatGPT ads with limited tracking, and Google launches a unified Experiment Center for cross-campaign...
Hot Off the Press: Pay-Per-View for Chat GPT Ads 26.01.2026 49:43
OpenAI Reveals Pay-Per-View Ads in ChatGPT & More Digital Marketing News | EP. 417 This week on Marketing O’Clock: OpenAI reveals pay-per-view ad model for ChatGPT, while Google confirms Gemini still has no plans for ads. Plus, ChatGPT checkouts will take a 4% cut of Shopify sales, and Performance Max rolls out new Data Exclusions for audience and remarketing control. Visit us at - https://mar...
Google’s AI Is Ready to Shop ‘Til It Drops: AI Mode Direct Offers Ads & Universal Commerce Protocol 19.01.2026 1:02:25
This week on Marketing O’Clock: Campaign total budgets are rolling out globally for Search, PMax, and Shopping. Also, Google introduces the Universal Commerce Protocol and Direct Offers in AI Mode. Plus, Gemini launches Personal Intelligence. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and...
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