Cypress North
Marketing O'Clock - Digital Marketing News
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.
Author
Cypress North
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Podcast website
Latest episode
Jul 6, 2026
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Episodes
P-Max Experiments: Let the Asset Showdown Begin 12.01.2026 1:17:10
This week on Marketing O’Clock: Performance Max introduces new asset-level A/B testing experiments, Gmail rolls out major updates with Gemini integration, and more digital marketing news. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questi...
New Year, New Core: December’s Update Wraps Up 05.01.2026 34:19
Google Finishes December Core Update & More Digital Marketing News | EP. 414 This week on Marketing O’Clock: Map placements surface in Demand Gen, Google completes the December 2025 Core Update rollout, and fresh analysis highlights how poor UX, aggressive ads, and frustrating site experiences can tank performance. Need Lead Gen Help? - https://cypressnorth.com/ Visit us at - https://marketing...
The 2025 Clockscars 29.12.2025 54:58
The 2025 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot takes of 2025! Plus, we honor some of the best and brightest in the digital marketing community. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and...
Lost No More, Demand Gen Finds Its Way With New Location Controls 22.12.2025 56:50
This week on Marketing O’Clock: Demand Gen adds location targeting options, and Meta expands creator partnership tools for brands. Plus, Google’s December 2025 Core Update rolls out with major early impact. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your tho...
How AI is Impacting the Search Landscape: A Conversation w/ Phillip Thune CEO of Adthena 16.12.2025 38:49
How is AI reshaping the way marketers approach search? In this exclusive episode, we sit down with Phillip Thune, CEO of Adthena, to break down how AI and LLMs are fundamentally impacting the search landscape — from brand visibility and competitive insights to the future of paid and organic search. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpf...
Shopify Opens a Shared Aisle: Your Store, Everyone’s Inventory 15.12.2025 1:00:03
Shopify Launches New Cross-Merchant Product Network & Interview w/ Mike Ryan | EP. 412 This week on Marketing O’Clock: Microsoft tested grouping Bing ads under one “Sponsored results” label — but confirmed the experiment is over. Shopify launched its new Product Network, integrating products across merchants. Search Console added weekly & monthly views for more granular reporting. Plus, th...
Shake, Don’t Stir: Google blends AI Mode with AI Overviews 08.12.2025 56:08
This week on Marketing O’Clock: Google’s latest test blends AI Overviews with AI Mode. Also, PMax reporting now reveals how Search Partner traffic performs. Nils Rooijmans - LinksFree Google Ads Scripts Library - The Ultimate List – Nils Rooijmans My Daily Newsletter with tips & tricks:https://nilsrooijmans.com/daily/ Custom GPT: Google Ads Script Senseihttps://tinyurl.com/ScriptSensei Visit u...
AI Hits the Aisles: Perplexity & ChatGPT Roll Out Smarter Shopping 01.12.2025 41:36
This week on Marketing O’Clock: Google Ads is appearing inside AI Mode as testing expands, food bloggers report major Thanksgiving traffic declines due to AI-generated recipe content, and both Perplexity and ChatGPT debut new AI shopping features. Try Cookiebot - http://marketingoclock.com/cookiebot Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video hel...
Filtered to Perfection: Google Gets On-Brand 24.11.2025 1:08:49
This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug. Also, Gemini 3 now powers AI Mode, and search volatility continues. Visit us at - https://marketingoclock.com/ Try Cookiebot - http://marketingoclock.com/cookiebot 👍...
Brand New Ad-ditions to Google Shopping Ads 17.11.2025 1:02:00
Brand Inclusions Coming to Google Shopping Ads & Interview w/ PPC Greg | EP. 408 This week on Marketing O’Clock: Google adds Brand Inclusion to Shopping ads, Opal’s “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration for syncing product catalogs directly into Reddit ads. Visit us at - https://marketingoclock.com/Try Cookiebot - http://marketin...
Pmax Has Come A Long Waze: New Inventory & Placement Reporting is on the Way 10.11.2025 49:59
This week on Marketing O’Clock: Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature. Visit us at - https://marketingoclock.com/ Try Cookiebot http://marketingoclock.com/cookiebot 👍 Like, Share, and Comment! If you...
No Tricks, Just Treats. Ghoul-gle Merchant Center Rolls Out Updates for Merchants. 03.11.2025 1:02:58
This week on Marketing O’Clock: Google has introduced a new Merchant Center for Agencies, designed to let marketing teams manage multiple client accounts more efficiently from one unified dashboard. GMC is also featuring two new analytics charts: giving merchants clearer visibility into how their promotion campaigns are performing in search. Plus, ads are rumored to be coming to Apple Maps & m...
Atlas(t)... A New Browser Has Come Along. Introducing ChatGPT Atlas 27.10.2025 40:43
This week on Marketing O’Clock: we aren’t going to browse over ChatGPT’s new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools. Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your...
Hide or Seek: The ‘Sponsored Results’ Update is Here 20.10.2025 55:08
This week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads. Also, Shopping ads welcome subscriptions, helping sellers turn one-time buyers into repeat customers. Adzviser - https://adzviser.com /Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs u...
YouTube Finds Its Pulse — and It’s Beating for Brands 13.10.2025 55:20
This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads. Check out Adzviser https://adzviser.com/ Visit us at - https://marketingoclock.com/👍 Like, Share,...
New Asset and Channel Reporting Improvements for PMax & Interview w/ Mike Ryan | EP. 402 06.10.2025 51:18
This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI’s latest video generation model. Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and...
Google Ads Subtracts Individual Ad Labels From the SERPS 29.09.2025 54:12
Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401 This week on Marketing O’Clock: Google’s new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give...
The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools. 22.09.2025 55:22
This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoug...
Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns 15.09.2025 1:02:02
Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399 This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web. Thank you to our sponsor SYNUP - https://www.synup.com/en Visit us at - https://marketingoclock.com/ 👍 Like, S...
Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info 08.09.2025 52:58
This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools. Plus, Meta will soon enable users to exclude terms from AI copy outputs. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, s...
Loyal-Tea: New Google Ads Features are Steeped in Rewards 01.09.2025 57:29
New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396 This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features. Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update is out, and is affecting rankings across many...
Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers 25.08.2025 58:27
This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only. Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact/ Visit us at - https://marketingoclock.com/...
Cart-iologist: Google Ads Examines Your Data Heartbeat 18.08.2025 1:00:26
This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a th...
Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists 11.08.2025 1:09:31
This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics. Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a t...
Ai Max is Making Headlines….Really Long Headlines 04.08.2025 1:01:17
This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google’s Web tab gets a text-heavy makeover. Check out Mike...
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