Marketing O'Clock - Digital Marketing News

This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a th...

This week on Marketing O’Clock: Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap. Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs...

This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures. The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users. Visit us at - https://marketingoclock.com/ Collins article - https://www.taikundigital.com/blog/the-high-cost-of-hidden-search...

Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389 This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google’s June 2025 core update begins rolling out. Visit us at - https://marketingoclock.com/ 👍 Like, Share, an...

This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this v...

This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your n...

This week on Marketing O’Clock: Microsoft Ads drops new reporting tools and ends PMax’s priority over Standard Shopping. Google now supports loyalty perks in Organization structured data— Merchant Center not needed. Plus, AI Mode hits the main stage with multilingual search, and ads may be next (but classy). Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this v...

This week on Marketing O’Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-time visual search. Also, PMax video ads are expanding to Search, Shopping, Image, and Discover tabs. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your netw...

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384 This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there’s no way to opt out of Google using your content f...

This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen. 👍 Like, Share, and Comment! If you found this video helpful, give us a thum...

CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns grow over the accuracy of AI Overviews, which are...

This week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google’s dominance, calling for a breakup of its empire. Visit us at - https...

New PMAX Reporting & More Digital Marketing News | Marketing O’Clock Episode 380 This week on Marketing O’Clock: Google Ads unveils new Performance Max reports, including channel breakdowns and asset insights. ChatGPT takes a step into eCommerce, introducing shopping features in the chat experience. Plus, Google updates its ad transparency policy, making it clearer who’s actually paying for ad...

Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-advanced-2025Visit us at - https://marketingoclock...

Judge Rules in Google’s Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O’Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don’t know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it’s SERPent-like ways on full display with the latest changes to AI Overview links. Visit us at - https://marketingoclock.com/👍 Like, Share...

Big News! Marketing O’Clock’s weekly news shows are moving to a new day! Check back Monday bright and early for the digital marketing news of the week. Until then, Greg & Shep have a special bonus episode discussion Google Ads’ smart bidding strategies. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with you...

Google is Bringing Discover to Your Desktop | Marketing O'Clock Episode 377Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google Discover expands to desktop after years of testing, offering a new way for users to engage with content directly from the homepage. In an update to Google Merchant Center, all users were automatically opted into sharing email content to enhance...

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Microsoft Ads’ “Mature” makeover. More details on Search Max are revealed. Google’s March 2025 Core Update finished rolling out, but with minimal volatility and limited impact. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it...

This week on Marketing O’Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to make campaign management easier than ever. Google claims to be a publisher’s best friend, but their updates say otherwise. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!...

This week on Marketing O’Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this vi...

This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, putting an end to the madness. Plus, all the digital mar...

This week on Marketing O’Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separate auctions for each ad spot and some sneaky double-serving. Over in Google Shopping, AI-generated fashion is here, but the runway results are questionable. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclo...

This week on Marketing O’Clock: Google is making headlines (AKA sitelinks) once again with some new developments. A recent study shows where AI is grabbing its citations from, and what they’re made of. Meanwhile, Meta’s got a brand-new ad type and is turning comments into cash. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and...

This week on Marketing O’Clock: Ads are now linking their way into Bitly users' URLs with new interstitial ads. Reach Planner becomes AI’s newest playground for ad optimization. Google is tightening the reins on customer match lists with a new update. Imagen 3 is now generating pixel-perfect people for your ads. Plus, all the digital marketing news you missed this week! Visit us at - https://m...

Google Ads Cracks Down on Landing Pages & More Digital Marketing News Marketing O’Clock Episode 369This week on Marketing O’Clock, we do our best to Navigate a landing page announcement in Google ads that could have a big impact on advertisers. Apparently, TV has surpassed mobile and is now the primary device for YouTube viewing in the US. Plus, all the digital marketing news you missed this w...