Cypress North

Marketing O'Clock - Digital Marketing News

Business EN ↓ 481 episodes

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

Be sure to visit the podcast's website and support the creator: marketingoclock.com

Author

Cypress North

Category

Business

Podcast website

marketingoclock.com

Latest episode

Sep 28, 2026

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Episodes

Speak now or forever hold your Tweet. - Ep. 127 19.06.2020

In this week's digital marketing news, Twitter begins testing voice Tweets, Google's new advertising policies help level the targeting field, Spotify ads are unmuted and unmatched, Pinterest stories are hopeful for a happy ending, Snapchat's certification program is in session, and Facebook Groups go from Grandma's recipes to conspiracy theories real quick.

Don't hate the Bitmoji. Hate the Game. A look at Snap's Latest Play. - Ep. 126 12.06.2020

In this week's digital marketing news, Extra! Extra! Read all about it on Facebook News, personal and professional circles find common ground in Facebook Messenger, Google announces the new head of Search, big Snapchat programs come in mini debuts, and it only took a week for Microsoft's Robots to malfunction.

Say I Do: LinkedIn's Big Engagement Announcement - Ep. 125 05.06.2020

In this week's digital marketing news, LinkedIn expands retargeting efforts, Tweet into the future with scheduled Tweets, bulk delete embarrassing Facebook posts of the past, double-decker stories ride into Instagram's home feed, and artificial intelligence accepts Microsoft's latest job offer.

Chalk it up to Page Experience: Google Announces Upcoming Ranking Factor. - Ep. 124 29.05.2020

In this week's digital marketing news, Google's Page Experience update is on the way but don't panic, Discovery Ads take inspiration from social media, retail category reporting explains differences between search and shop, IGTVs monetization combo comes with a large badge and a side of ads, and chicken cults takeover TikTok.

Don't Shop Believing. Facebook Launches Shops for Small Businesses. - Ep. 123 22.05.2020

In this week's digital marketing news, businesses set up shop on Facebook, choose your Twitter conversation settings, Shopify updates pave the way for the future of e-commerce, Google reunites with image extensions after phasing out gallery ads, and Walmart's attempt to compete with Amazon never takes off.

All the hubub about Bing News PubHub - Ep. 122 15.05.2020

In this week's digital marketing news, Bing News PubHub has big news for news publishers, gift card and donation page links are the latest helpful feature from Google My Business, pin marks the spot of your favorite Instagram comment, new Facebook brand safety controls give control back to advertisers, and GIFs have entered the SEO conversation.

Search Results MAY Vary. Google's Latest Core Update - Ep. 121 08.05.2020

In this week's digital marketing news, Google launches another perfectly named core update, Shopify brings shopping into the 21st century, Google Smart Shopping introduces new conversion goals, Google highlights their efforts through the COVID-19 pandemic, check these website vital signs for a healthy user experience, and we open the floor for debate if stats should be taken as facts.

Log In Losers, We're Going Shopping. Shopify Launches Shop App - Ep. 120 01.05.2020

In this week's digital marketing news, Shopify reinvents their mobile app, Snapchat shows will return shortly after this First Commercial break, Affinity Audiences added to Google Shopping Ads, Microsoft launches cookie-based experiments, correlation does not equal causation when it comes to SEO, and The Force to control an entire twitter hashtag Disney Plus uses.

The Shop Heard 'Round the World. Google Shopping to Feature Organic Listings - Ep. 119 24.04.2020

In this week's digital marketing news, shop organic listings on Google's shopping tab til you drop, Google Ads isn't playing Guess Who with advertiser identity verifications, Facebook campaign budget optimization goes from obligatory to optional, small business meets Google Ads credit, Google organizes search results into separate subtopics on the sidebar (say that 5 times fast), and learn how to...

Build YouTube Videos From The Ground Up. Some Assembly Required. - Ep. 118 17.04.2020

In this week's digital marketing news, Google's latest tool transforms static images to smooth videos, LinkedIn's company targeting filters grow, Amazon cuts affiliate payouts to the bone, columns across Google accounts sync up, live from YouTube it's Google's Webmaster Conference, search winners and losers amid COVID-19 impact, and Facebook revolutionizes the art of messaging your significant oth...

Amazon Product Targeting Helps Merchants Hit The Bullseye - Ep. 117 10.04.2020

In this week’s digital marketing news, Amazon Sponsored Ads hit the target with product targeting, Microsoft Advertising's new conversion goal inclusion option scores big with advertisers, Google's featured snippet isn't as featured as it appears, explore new shopping features on Pinterest, and Quibi kills the heart of meme sharing without skipping a beat.

Facebook Gets Series-ous About Video Content - Ep. 116 03.04.2020

In this week’s digital marketing news, Microsoft Ads designs more multi-account features, working from home and desktop searches go hand in hand, Facebook premiers new video tools, Pinterest checks out retailers for their verified program, and curiosity about manipulating search engines landed The Tiger King in a lawsuit.

Back That Asset Up. Better Reporting for Google App Campaigns - Ep. 115 27.03.2020

In this week’s digital marketing news, Google's new asset reporting features improve the gaming experience, Bing charges full speed ahead with instant indexing, SpecialAnnouncement data for coronavirus-related content is supported on Bing, Pinterest Today shares worldwide trending topics, and these unlucky parents had a series of unfortunate events occur at their first Zoom happy hour.

Choose Your Own Ad Venture With LinkedIn Conversation Ads - Ep. 114 20.03.2020

In this week’s digital marketing news, LinkedIn launches a feature we actually want to have a conversation about, Google develops new properties to help update events, brands can create custom lenses in Snapchat, Facebook reaches out a hand to small businesses in a time of need, learn how to make the best of your working from home journey, and TikTok's policy is the definition of judging a book by...

Reddit’s Trendy New Ad Unit Lets Brands Takeover Search Tab & Popular Feed - Ep. 113 13.03.2020

In this week’s digital marketing news, advertisers takeover Reddit trends, maximize Google's portfolio bid strategies, mo' Stories mo' Facebook content, users in 2020 find engagement outside social media, our 'Coronavirus Roundup' reports on the latest COVID-19 updates, and a new TikTok trend allows you to do more than just burn calories while you sleep.

Don’t Call Them Stories. Twitter Lets Users Share Fleeting Thoughts - Ep. 112 06.03.2020

In this week’s digital marketing news, our hope for Twitter launching useful features disappears in a fleeting moment, apply multiple metrics side-by-side to YouTube videos, YouTube creators are notified of new notification analytics, Walmart's addition of a membership program equals more perks for shoppers, and a 17-year-old high school kid passes Twitter's verification process as a fake politica...

This is Not A Drill. Bing Webmaster Tools Hammers Out Awl New Features - Ep. 111 28.02.2020

In this week’s digital marketing news, slow and outdated Bing Webmaster tools turn fast and modern, you don't need to be famous to have a Google Search profile card, TikTok continues making brand positive moves, Google's new product feature makes shopping dreams a virtual reality, Search Console allows exporting with ease, and peanut butter weighs in on a long-disputed internet debate.

Lights, Camera, New Conversion Actions in Google Ads - Ep. 110 21.02.2020

In this week’s digital marketing news, Google Ads allows advertisers to track more granular conversion actions as we take action against their new Partner requirements, Facebook is PINspired by another social platform, create on the go with Facebook’s Creator Studio mobile app, manager accounts can share audiences in Google Ads, Instagram may bring back chronological posts, and 2020 is the year of...

Partners In Crime? Google Partners Forces Sales Initiatives on Agencies - Ep. 109 14.02.2020

In this week’s digital marketing news, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend search ranking update, Microsoft has a new function for advertisers IF they want to customize text ads, Google buries Network Domain and Service Provider data, and Harley Quinn is no...

You've Got Sale(s). Shopping Ads Coming To Gmail - Ep. 108 07.02.2020

In this week's digital marketing news, Microsoft Shopping launches enhanced product group capabilities, disruptive video ads join Chrome’s block party, shopping ads may be coming to your inbox, get notified when your favorite brands slide into your Facebook DMs, Tripadvisor launches the future of customer review management, Spotify goes all-in on podcasts, and can Google solve America’s health cri...

Byte sized videos are back. New 6-second app grows from Vine's old roots. - Ep. 107 31.01.2020

In this week's digital marketing news, we take a "Byte" out of a new 6-second video app, Search Console introduces a removals tool, LinkedIn elevates business pages, Google Dataset Search is out of beta, Pinterest helps you find your perfect shade, Google's featured snippet update isn't finished updating, and get in loser we're going web browsing data shopping.

And Now, our Featured Snippet Presentation. Deduplication of Google's Organic Listings. - Ep. 106 24.01.2020

In this week's digital marketing news, Google Search counts snippets as listings, Google helps users keep track of their recent recipe searches, a Google Ads optimization score trick leaves us speechless, learn how blogging has transformed over the past 5 years, Twitter teases a explore page extreme makeover, Spotify becomes a new social network with playlist stories, we mourn Mr. Peanuts, and str...

New SERPs who dis? Google updates desktop experience. - Ep. 105 17.01.2020

In this week's digital marketing news, Google updates their desktop experience, it pays to be popular with Google's new mobile feature, Google creates a clever name for their 2020 core update, custom dimensions surprise advertisers in Google Ads, find out which apps are selling your personal information, and Amazon isn't good enough for this particular celebrity.

Paging all Brands: Use Bing Pages to control your presence in the search results - Ep. 104 10.01.2020

In this week's digital marketing news, Bing Pages personalize branded search results, Spotify spearheads podcast advertising, the future of Google Assistant means storytime and sticky notes, Twitter opens ad space for trend spotlight, Tweet reply restrictions fight internet trolling, Samsung builds a friendly chatbot, and Airbnb software works to perfect psychopath detection.

Google Ads is sliding out of your DMs. Message extensions are no more. - Ep. 103 03.01.2020

In this week's digital marketing news, Google Ads ghosts its message extensions, diverse languages contribute to teaching AI language, political advertising space is dwindling, fake clicks cost real companies real money, stay tuned for Bitmoji TV, the US military isn't hiding its feelings about TikTok, and Facebook doesn't know if it's a social platform or a doctor's office.

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