Marketing Nuggets

Marketing resource is such a difficult one to navigate as a marketing lead. You could be responsible for over 15 different disciplines and they all have their own characteristics. So, where to even start with what to keep internal and what/when and even HOW to look for that external help. In this week's episode, I chat through all 4 routes: why I would use that route, what marketing channels...

When you need creative assets, it's your role to brief this to the design team as succinctly and as organised as possible. Learning from my mistakes on what not to do, these 10 nuggets are compiled from what I WISH I'd known straight away. One thing's for sure, they didn't cover this in ANY of my marketing qualifications. Happy design team = happy life (and incredible campaigns...

In today's episode we're talking media and press. There is a perception that you can only have this as a tactic in your marketing mix if you have enough budget to hire an agency. But, in today's episode I not only talk you through the different kinds of communications you might want to add into your marketing mix but also the three different ways you can make this happen - no matter...

Is marketing jargon a thing? One of things that made me feel super out of my depth was my peers discussing marketing and using all kinds of acronyms that I didn't have a scooby do what they meant - and it made me feel like I was even less qualified than I was. Fear not, I am running you through over 20 of the most common ones today - and I let you know what I use in everyday marketing speak a...

Today I'm taking you behind the scenes. Firstly, on when to even consider adding a billboard into your marketing mix - it's absolutely not every time. Then moving onto how to go about it, was questions to ask and what research to do. I finish off this episode taking you behind the scenes on the creation of my first ever Times Square billboard and ending with my absolute biggest top tip t...

Today's episode is split into two. First I chat through some of the ongoing issues I had when I worked in Ecommerce - from cost per acquisition, to social funnels to site speed and more. Then, I had a recent experience as a consumer where from start to finish it was like they solved every single problem in one website. Not to mention, the marketing attribution journey they took me on - absolu...

In today's bonus episode, I talk you through a real-life example of how my marketing plan had to mesh perfectly with customer experience to achieve the marketing problem statement of increased ticket revenue. Plus, I share a memory of how one of my best memories in marketing, quickly took a turn to be one of the worst, within a matter of seconds! Follow me on LinkedIn : https://www.linkedin.c...

Okay it's only fair after last week to maintain the equilibrium and share some of my worst days in marketing. I start off going through my most common mess-ups and then the second half is sharing some real-life stories. Plus, I finish with the worst one of all. I recommend a chocolate milkshake and some fries as the snacks to listen to this episode with! Follow me on LinkedIn : https://www.li...

No lessons this week - just reflections! Sharing some never told stories and moments throughout my various roles that helped to shape the marketer that I am today. Some of my most epic memories are from the days that I wouldn't have expected, when I'm forced to take a step back from my busy to do list. This is an easy listen episode, no notepad needed! Follow me on LinkedIn : https://www...

In this milestone episode, I chat you through the four completely different ways I landed a role in marketing. Starting from how I got my first marketing role in the UK, I share the good and the bad, as well as my best advice for each way I landed a role. Plus i've popped in a couple of my best marketing CV tips along the way! Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29...

Here's a candid interview that I did for another podcast. Hosted by Sim Bhatoy - 'An Insight to Success' had me as a guest so I thought I'd share it here too. We chat university, career progression, what did and didn't help me as well as some stories I've not shared before. Sim also asks me what defines success, which has changed over the last 10 years - is it simply...

Today I am officially opening the doors of my mini course. Designed for ambitious marketers, giving you the skills, guidance, confidence and templates you need to create a marketing plan. In today's episode I run through the curriculum but spend the most time on the different channel menu boards, helping you decide what channels you should select when your write your next or even first market...

From my recent trip to Dallas, I am inspired! I took a trip around the Cowboy's incredible training facility and came away thinking about the marketing and branding that had gone into so many different areas - from the cafeteria all the way to the press room. I'm sharing my takeaways and showing that inspiration for your next marketing plan might come from an unexpected place! Follow me...

A week earlier than planned, I'm back for season 3! With influencers and creators such a HUGE part of marketing plans I can't believe I've not covered this topic before. I talk you through some of my biggest pieces of advice, and what the main differences are between an influencer and content creator. I also help guide you with what you need to add to the contracts to ensure you hav...

Marketing budgets - perhaps one of the least favoured parts of becoming a marketing manager? But I am here to tell you my friends, they are not as daunting as they might seem - I promise. In today's episode, I talk you through how I create my budget for the year and then more importantly the steps I implementto ensure each month I feel in control and on top of my budget for a successful runni...

In today's episode, I'm talking about what content channels there are for you to build your community. I cover 8 different channels I've had as part of my marketing plans over the years. This episode is perfect for budding marketers to figure out what would be best for you in terms of your preference and the platform's strengths and weaknesses. A quick listen to get some conten...

Today we're stepping out of ads and focusing all on organic LinkedIn. This isn't specifically for marketers, it's for anyone who has their own page on LinkedIn and wants to make it work better for them. From things you can do today, to some handy insider information on how to grow your personal brand through new updates including the image preference changing, as well as some work a...

One of the best parts of being a marketer is launch week! Whether it's a product, event, ticket or campaign launch there are some fundamental nuggets that I've picked up from the last 8 years of launching that I implement now when I am running any kind of launch. These  nuggets are to help you have a smooth running your last week leading up to launch and how to be able to make sure no ma...

TV ads have a bad rep - super expensive and not targeted. Well, I recently went back to including TV as part of campaigns after learning of a new approach that Sky has, that joins data together to make it a more strategic channel. This podcast is taking you through this route but also, the things to know to get your idea from ideation to screen. Trust me, if you're contemplating doing TV you&...

We've all been there - whether you're managing a lot of people, channels, countries, launches or campaigns - marketing is trying to spin a whole bunch of plates at the same time, whilst trying to go viral, get engagements up, launch a product successfully and so much more. Over the years I've had my fair share of days where I've felt overwhelmed with my to do list. So this podc...

Right, let’s do an episode of what the very essence of this podcast is all about. I've found a spreadsheet I shared with one of my rockstar marketing teams that has all kinds of marketing tips, nuggets and facts on. I'm going to fire them off one by one covering a whole range of different channels, so whatever marketing hat you're wearing today they'll be a nugget for you. Foll...

Today's episode is what it says on the tin. I'm reviewing my favourite marketing resources for all of you who are looking for some extra learning. If you're looking for a podcast expert on online courses, or which book will help you craft your brand then this podcast is for you. I wrap up with some of the best free online courses if you're looking to brush up on google analytic...

This episode is for all of you marketers that are dabbling over in paid social. Maybe you've used Facebook business manager but never LinkedIn ads before. The good news is, your skills are 100% transferable. Today I share with you what I find the same on the ad platforms, and what are the main differences. I also talk through what I like and don't like about each platform to help you whe...

People love to buy, but hate to be sold to. And that's why we have to  work super hard to ensure we are doing all kinds of magic behind the scenes to ensure we have copy that is doing everything we need it to do. Resonate, add value, solve problems and that's just for starters! There are a lot of resources out there about how to structure copy but this episode covers something you might...

Unless you are a big marketing team, inevitably at some point you'll need some help from an agency. It could be you're after some specific expertise, say in digital marketing or PR, or it might be that you have too much work to cover internally and need a little help. Having never worked agency side and never received a playbook on 'what you should expect from a good agency' I...