Marketing Nuggets

A topic we've not touched before on Marketing Nuggets but if you're a marketing consultant, freelancer (or even thinking about taking your side hustle to your main hustle 'one day) then this is the episode for you. Jo shares SO many amazing finance nuggets with us, with her best tips about what to do when you're first thinking about making your idea into a (profitable!) busines...

Yes, I'm still talking about campaigns! Today, I'm taking you through once I know my audience, campaign goal and resource, how I go about actually choosing what channels get put in. I take you through the four overarching ways I bundle my channels together and then the reasons why and how they get picked. This episode is perfect if you're about to plan a campaign and wondering how t...

Today's episode is for all of you amazing one man band marketers who have to try and figure out how to do 10 channels, the creative, the strategy and the execution all by yourself. This episode starts with the two things you need to consider to get you going, then I go onto the 5 channels I would do if it was me and then finishing up of course with my best pieces of advice.  Follow me on Link...

Events can be the perfect addition to a campaign channel plan, but it's something that I've avoided for my first two years as a B2B marketer. But, they can be the perfect compliment when executed well. Today I'm taking you behind the scenes of why I decided this was the campaign to add it into, the journey from decision to execution, the special touches, what stresses me out the mos...

You'll need a notepad for this episode!!! What happens when you don't have a project manager and you're launching a campaign so you need to switch hats and project manage?! I actually really enjoy this as you seen all of the elements of your strategy come to life and become and integral part of the launch. But how to ensure you have everything covered? Today I'm sharing my 8 di...

It's a running joke between marketing peers that no one knows what marketing teams do except for make a couple of Tik Toks and send a couple of emails... But whilst we all know what we do, this episode is covering real life moments I've found myself in over the years that have been part of my marketing day job - some good, some bad and some stressful! Either way, they've helped me g...

In the final guest episode for April, I have Grace Andrews joining me to talk all things social, content, personal branding and more... Grace is the Head of Content for Stephen Bartlett & for the #1 podcast in Europe -  The Diary of a CEO. She manages and sources content, curates collaborations with high profile brands  across a huge 8 social platforms and that's just for starters. In thi...

Rachael is the founder of campaign inspiration powerhouse brand ‘Because of Marketing’ that has fast risen in the ranks over the last few years, gaining over 150k followers since starting it in 2020!!!  Her platform has become a staple in marketing professionals bookmarks to check out the most relevant campaigns all in once place.  This episode is broken down into three sections - getting to know...

We're back for part 2 with Phoebe, the founder of The Plan Success - an SEO business designed to help teach small businesses how to unlock the power of organic traffic on their website. Plus, she is in the top 1% of SEO experts on upwork! In this episode I quiz Phoebe on some on the most common SEO words to help us learn them quickly - including slugs, meta descriptions, core web vitals, 301...

April is the month of guest's on the Marketing Nuggets podcast. And we are kicking things off with Phoebe, the founder of The Plan Success - an SEO business designed to help teach small businesses how to unlock the power of organic traffic on their website. Plus, she is in the top 1% of SEO experts on upwork!  In the first episode of two she helps us debunk SEO myths &  I get her help on...

Okay sooo you're managing a team now (or maybe just one person) and as the saying goes (from TikTok!!) you don't quit bad jobs, you quit bad managers. I firmly believe the pastoral side of being a manager is fundamental to the success of not only the inidvudal within your team but also the overall success of the team. So, in today's episode I break down the 5 areas I cover in every...

So, once you’ve learnt how to do something in marketing… how do you teach your team?! It's one of the key areas to becoming a successful Marketing Lead because the more you can level up individual team members, the more your team's success and results will follow. But how to go about it? Here are my 10 steps I follow every time, whether I'm teaching someone a brand new tactic, chann...

Complimenting episode #12 where I take you through my day in the life as a marketing lead - But this time I'm a B2B marketer! So i'm doing a new episode to take you through a typical day, and the changes from when I was a B2C lead. The perfect episode if you might consider going B2B at any point in your career. No need for a notepad and pen for this episode! Looking for my marketing plan...

Following on from episode 70, this is a whole episode dedicated to trade shows and exhibitions. I'm taking you behind the scenes to when I used to be responsible for 25 events each year - for both B2B and B2C and everything that I figured out along the way. One things for sure, I didn't have a playbook to follow, so this episode is for anyone who find themselves in a similar situation! E...

This is a more niche area of marketing and is essentially how marketing supports product based businesses with marketing tactics when the product is with wholesalers, retailers or distributors. And contrary to popular definitions it's much more than trade shows and promo help!! This is a good episode to help expand your knowledge into a different kind of marketing, even if you don't thin...

It's no secret, if you're marketing to an audience that are similar to you in demographics and psychographics then it's so much easier to come up with concepts, content and campaigns.  But, I've actually spent more of my career, marketing to people that are different to me and so along the way I've found 9 pieces of advice that help me to ensure I can create successful res...

Starting off where episode 66 finished, I'm now getting more into the 'how to' create campaigns that work. Today, i'm taking you through the 4 core elements - from planning, preparing, executing to analytics. I've finessed my system over the years, after leanings from over 50 campaigns. Grab your notebook and pen for this one - no gate keeping here!  Follow me on LinkedIn...

Taking you through 8 different category winners based on my review of this year's ads... enjoy this bonus episode!!! The Marketing Nuggets Award categories... 1. The funny & authentic one 2. The classic one 3. The pop culture one 4.  The car one 5. The B2B one 6. The ad that wasn't an ad 7. The interception  8. The WINNER Follow me on LinkedIn : https://www.linkedin.com/in/emma-winds...

"Campaigns" is such a marketing buzzword BUT they are also my most favourite marketing milestones during the year. So, in this first episode in a two part series, I'm taking you through what a campaign can be, with seven different examples , to help inspire you for your next campaign. Oh, and also to know what the heck people mean when they say campaigns!! Looking for my marketing p...

A season finale and my 2022 wrap up in one! I take you through over 15 pieces of advise, lessons, and things that I will be taking into my 2023 marketing activities. Some things I learnt this year for the first time, but others are things I remembered are crucial for success (like making sure your landing pages on point!) so take this episode as more of a diary entry, with some nuggets to help you...

No time for just one channel today! I'm covering 10 of my most used channels and giving  you things to note, and my personal pros and cons for each. This is a helpful episode if you're deciding what channels you might want to include in next years plans. I cover everything from webinars, to PPC, to influencers and all the channels in between. You'll need a pen and paper for this one...

Marketing plans are the backbone of marketing teams,  but also the most popular episodes! So, I'm finishing out November sharing every single step I take to creating my 2023 marketing strategy. Covering everything, from the best way I've found to get analysis, to the in-between steps to finishing with a shiny new strategy ready to go. This episode you'll need a notepad for! Follow m...

Behind the scenes time! This podcast is split into four chunks - firstly starting with how and why I decided this was the platform for me, then going into the details of how I set this up, including the exact mic and softwares that I use. Then moving into the planning and execution of episodes and each step I take from ideation to publication. Finally,  I talk candidly about what I should be doing...

Storytime! This week's episode is about a small but significant opportunity that led me to go away from more of the trading/ecomm side of marketing and lean more towards events, project management and wanting to be more creative in campaigns. If you're wondering what part of marketing you'll enjoy the most - my biggest piece of advice is to dabble and try them! This seems like such...

The overwhelm is REAL in google analytics. There are so many tabs, options and numbers that it's very tempting to ignore all together. But you need to know, what channels are working, where your traffic is coming from, how long they are spending on site and if the eyeballs are even quality or not. Here are my quick nuggets for 20 minutes a week in google analytics that help to inform & di...