Marketing Nuggets

Forget fantasy football, we're drafting the ultimate marketing dream team in this episode.  Another area of marketing that marketing leads are responsible for is building a team to hit your sales and brand goals and I've never done an episode on it so it's time to delve into it today! In this actionable episode, I start with a mini but mighty team of 4 - the core skills I would hire...

The 2024 Super Bowl ads brought both hits and misses. Join me as I break down this year's most notable adverts and share my picks for standouts across 10 categories (made up by me, on Marketing Nuggets!) The Most on Trend (Pop Culture) The Classic One The Interception The Car One/The Tear Jerker/ The "It Could be a Christmas Ad" The Rookie The Most on Trend (Business/Product Marketi...

Join me for a story time episode as I recount my journey to becoming a marketing leader. It was a multi-faceted path, but compounding my skills at each career step was crucial to be able to create effective marketing strategies across B2B, B2C, services, and products. From my very first role to my current head of marketing role, I share the career stepping stones that expanded my tool belt. I brou...

Another element to being a marketing lead that I wasn't taught in marketing school... how to prepare for a team member leaving?  Team turnover happens to every single manager at one point or another and I was never taught how to manage this. After leaving previous marketing roles and becoming a manager myself I have created a checklist of what to do to enable as smooth transition as possible...

Cookies are everywhere in marketing, but do you truly understand the differences between first and third party cookies and how they’re used?  This episode is an introduction into the topic with basics that all marketers should know. Including the definition's between first and third party cookies, how we use them as marketers and some pros and cons for starters. Then, I finish up with what ch...

We've all been there - scrambling to update your CV and then not knowing what to write, and how to stand out. So, after 10 years of creating and reviewing hundreds of marketing CVs, I'm sharing lessons learned and revealing my biggest mistake to date. Finishing up the episode with my top 5 ways to craft an irresistible marketing CV from the layout, the keywords, how long to make it and w...

It's a new year and time for reflections and goal setting! In this episode, I'm sharing the marketing trends to embrace and avoid in 2024, along with my own personal intentions! Get the insider scoop on the hot marketing strategies I think will take off this year, like video, personal branding on LinkedIn, AI assistants, attribution modelling, content beyond owned channels, and more. I&a...

Now is the perfect time for marketers to gear up for a successful Q1. Join me as I detail my complete pre-holiday checklist to set your marketing up right, including key steps like budgeting properly, finalizing resources, mapping content, and getting team buy-in. In this episode, I reveal my step-by-step blueprint any marketer can use before the December holidays to start the new year organized a...

2023 delivered no shortage of innovative, attention-grabbing marketing campaigns. In this episode, I'm highlighting my favourite standout moments and what we can learn to take into our 2024 plans. Get ready to hear my top picks across categories like "Best Influencer Content," "Most Emotive Campaign," "Best Partnership," and more. An episode aimed to keep inspira...

When this happened a couple of weeks back, of course I thought - well I have to share the story here on Marketing Nuggets! So I'm taking you behind the scenes on the build up, the content itself, the reasoning behind it and ALLLLLLL the metrics - just in a 48 hour period. This is a great episode if there's a channel that's outside your comfort zone and you're looking for that l...

It's time to look ahead and plan for marketing success in 2024! In this episode, I reveal my strategic 8-step system for creating a results-driven marketing plan, broken into bite-sized, easy-to-digest pieces. You'll get my proven step-by-step formula covering essentials like auditing your current state and everything that goes into my reviews, budgeting and resource planning everything...

2024 marketing trend predictions are coming in hot, but which ones should you actually pay attention to? In this episode, I review the most hyped trends for 2024 and give my unfiltered take on which are substantive and which are easier said than done. I'm covering various topics today, from AI, CGI and VR to privacy, video, personalisation and more to help you all as we start creating those 2...

No, you haven't tuned into the wrong podcast! I was interviewed for the Beginners SEO Podcast (an awesome asset for anyone wanting to DIY their SEO!) and it turned into quite the discussion on how to make your marketing manageable as a small business. I share my 3 channel approach that I would do as a small business, what channels I would do if I was a service based business,  an ecommerce bu...

You crafted an amazing marketing plan, but don’t let it disappear into the depths of your hard drive. A static plan does your marketing no good. In this episode, I’m sharing over 10 ways I nurture my marketing plan all year to keep it optimized, relevant, and actually helpful. With my simple tips, your plan becomes a living document that guides your marketing, not just words in a spreadsheet. Whet...

You've got a stellar marketing campaign, now it's time to pitch it internally. Presenting to leadership can be daunting, but it doesn't have to be! In this episode, I reveal my proven formula for delivering clear, concise, and confident marketing pitches to internal teams. I'm taking you through my overall goals that I need to get out of the session, slide-by-slide recommendati...

Whether you're just starting your marketing career, in a rut, or just want to understand the pros and cons of working in different marketing specialisms, then this podcast is for you. I'm talking about the most popular areas and things I wish I'd have known. From B2B or B2C, to organic social, PPC, SEO and influencer marketing - before you consider switching areas or going in one di...

Following on from last week's episode which was an introduction to international marketing, today I'm talking about taking a specific campaign from the UK to the USA. I cover lots of areas - including nuances to know that could halt your campaign before it's even began, the exact channels I changed for the US media and all the things I was thinking about along the way. Whilst this m...

Expanding your marketing internationally can be an exciting yet challenging and down right daunting! In this episode, I’m sharing all of my tips and lessons learned from launching marketing campaigns in 10+ countries. You’ll discover how to assess new international markets including looking outward initially using your marketing 101 skills but also looking inward at existing brand assets and what...

It's easy for marketing leaders to get caught up in the weeds of day-to-day execution. But real growth and impact come when you make time to work on your marketing, not just in it. Join me in this episode where I share 7 ways for marketing leads to shift their focus beyond immediate tasks and short-term wins. You’ll learn what I do, to work on longer-term vision including resourcing (people a...

Want to smash your next marketing photoshoot, but unsure where to start? In this episode, I reveal everything you need to prepare, direct, and manage a professional-level photoshoot yourself. You'll learn: All my planning documents from beginning to end What art direction documents need creating for the day Everything you need to consider - location, models and more My post-shoot tips - the f...

Events are so prevalent in our marketing mixes, but with all of the manual work that goes into not only the event day logistics but also in the event invites and comms -  if you don't have processes, a central platform or systems to follow it's easy to forget crucial steps and risk the success of the whole event before it's even begun! In this episode I draw on my experience from ye...

The time has come where we are all forced to move over to GA4, so let's dive into this topic together... Google Analytics 4 represents a major overhaul of Google's analytics platform, replacing Universal Analytics. In this introductory podcast episode, I talk through the key changes and updates to understand why Google made the switch and how the new platform differs from its predecessor...

Season 5 is here!!!  In this slightly different episode to usual, I'm catching up with you all on what I did (and didn't do!!) over summer, and talking through some of the marketing news I didn't get to chat with you all about.  Plus, talking through my top 10+ hacks to feel energized and refocused to go into the final months of 2023. You'll hear how I optimize my mornings, sta...

Wow! Season Finale already! I didn't want to talk about just one topic in this final episode of season 4, so it's a pic & mix kind of episode. Covering a little of everything -  new marketing trends, where my focus is going to be for the next few months and finishing off with my advice to myself to help grow as a marketer and a little task that we can all do together to keep us focus...

When new channels, tactics and trends appear in the media to help us marketers - it can seem overwhelming, distracting and you probably (like me) have a whole heap of scepticism. Well, I felt I couldn't ignore the AI chatter anymore & so I decided to give ChatGPT a go for a week - using it whenever I could for various marketing tasks. I take you through what worked, what didn't and w...