Marketing Nuggets

If you're still in the same role you were in during 2025… then the goal isn't to beat anyone else. It’s to beat your 2025 self. To think better, work smarter and show up with more confidence. So this year, I’m making 10 promises to myself as a marketer, they’re about working with more intention, more clarity, and more self-leadership. The kind that helps us break out of the everyday habi...

January hits different when you’ve spent two glorious weeks in a dressing gown, ignoring alarms, watching NFL, deep-diving into Taylor Swift, and having picky bits for every meal time. So if you're sitting at your desk this week feeling foggy, slow, and like your routines forgot how to routine… same. In this episode, I’m sharing the 5 tiny, zero-overwhelm habits I’m using to rebuild my energy...

No, you haven't tuned into the wrong podcast! A special episode this week -   I got interviewed on a brand new podcast hosted by Chris McPherson  'Classroom to Corner Office' and so I wanted to add it here for you to listen to. I open up on my career, from being a fresh graduate, to the internships I under took and the most important skills I learnt. I also talk through my experienc...

This is your end-of-year productivity wrap-up. In this episode, I’m breaking down the habits I’m taking into 2026, what I’m officially done with, and the shifts I’m making to show up smarter, not busier. I’m sharing the small daily systems that actually worked, the sneaky habits that quietly derailed my focus, and the mindset shifts that completely changed how I think about productivity. If you’re...

This episode is a little different, you're getting the full version of a keynote I recently delivered on one of the boldest marketing strategies out there: stunt marketing. I’m sharing exactly how I went from playing it safe to leading campaigns that included actual parachutes and tanks and more importantly, why those stunts weren’t just loud… they were strategic. If you've ever felt lik...

Ever wonder how much work really goes into a 25-minute keynote?  In this episode, I’m taking you behind the scenes, from the moment I got asked, to the minute I stepped on stage. This is my full prep journey: the self-doubt, the strategy, the systems I used to build confidence, and how I avoided last-minute panic. I’m taking you through the exact steps I took from two months out to the day of the...

I'm really good at being productive, it's honestly one of my strongest professional skills after 12 years of practice. So why did I completely ignore everything I know and have one of the most chaotic Mondays in recent memory? In this episode, I share the story of how I skipped all my usual productivity guardrails, tried to power through everything at once, and ended up running the worst...

Presenting internally (to your peers) is one of the hardest skills to get right, because you’re speaking to people who do what you do. And neither of my marketing degrees prepared me for that. BUT if you can nail the small presenting moments - those quick updates, team stand-ups, or project check-ins, then you are halfway there. They build the confidence you need for the big ones. Like presenting...

If you've ever finished a workday and thought, "What did I actually accomplish?" then this episode is for you. After 12 years in marketing, I've learned something game-changing: your to-do list will never be finished. And that's not a problem to solve, it's a reality to embrace. In this episode, I'm sharing my systems that transformed my constant overwhelm into s...

If last week was about getting in the headspace to start creating your 2026 marketing strategy, this week is about actually doing it — together. In this episode, I’m walking you through my 10-step, bitesize strategy process — breaking it down into clear, actionable takeaways, no matter what industry you’re in. By the end, you’ll have clarity on what to do first, what matters most, and how to struc...

You know that feeling when you sit down to write your marketing strategy…  and 45 minutes later you’ve reorganised your inbox, made another coffee, and started doubting if you even are a marketer? Yep. That was me. Yesterday. In this episode, I’m bringing you right into the chaos, the Q4 overwhelm, the pressure to make your 2026 strategy “bigger and better,” and that sneaky voice saying you’re fal...

They promoted you because you were great at marketing. Now you spend zero time doing marketing and all your time managing marketers. Welcome to one most confusing transitions of your career. You went from being confident in your marketing skills to feeling like you're winging it every day as a people manager. Different game, different skills, same determination to be a high performing markete...

This is the episode I've been dying to record - my complete morning routine breakdown. You can have all the productivity systems in the world, but if you're starting your day feeling scattered, reactive, or behind before you even begin, none of it matters.  In this episode, I'm walking you through my exact 5:15AM routine that gets me to my desk feeling energised, focused, and ready...

This is the foundation episode for everything I'll be covering this season on confidence. Confidence used to come naturally to me, until it didn't. Tennis humbled me. Marketing demanded I show up whether I felt "ready" or not. This episode isn't about confidence tips. It's about the simple but powerful reframe that makes confidence achievable for every marketer.  (Tha...

This isn't just another productivity episode - it's the one that sets the tone for everything I'll be sharing moving forward. In this episode, I'm breaking down my core belief: For high-achieving marketers, productivity is self-care. You'll hear why that Grace Beverley quote hit me like a truck, the breaking point moment that made me realise I needed systems or I'd dr...

After over a year away from the mic, I wasn’t sure I’d return. It’s ALOT to be a one man band pod, plan a wedding, a full time senior marketer, hang out with my family (and of course my dog!) work out every day and achieve balance and not burn out! This episode is your behind-the-scenes of why I stepped away, what’s fueling my return, and how this show is evolving to serve you even better. It’s st...

In a surprise season finale, I wanted to leave you with some of the more longer terms ways to help you gain confidence as a marketing lead. It's something that everyone battles with - whether you're one year into your career, or ten. Especially in an industry like marketing, where the landscape is constantly evolving, how do you smash through the imposter syndrome and have the confidence...

Planning a successful event requires meticulous preparation and attention to detail. In this episode, I dive deep into a comprehensive checklist that covers every aspect of event planning - from the initial planning stages all the way through to post-event tasks. One thing I've learnt after 10 years, is that there are WAY more steps than you think to creating successful events. Whether it&apo...

One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part two on Digital Marketin...

One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it. In this part one of two episodes on...

What are the skills that truly separate the best, future-ready marketers from the pack? In this insightful episode, I reveal the top 5 mission-critical skills ambitious marketing professionals need to laser focus on developing right now. From persuasive copywriting to digital marketing mastery, AI implementation to strategic planning prowess, and building authentic audience connections - we'l...

Whether you're interviewing for a new marketing role after over a decade of experience or vying for a career advancement, proper preparation is key to acing the interview process. In this episode, I'm breaking down my 10 best tips for marketing professionals to ready themselves for their next big interview. First, I'll cover crucial pre-interview tasks like thoroughly researching th...

In the fast-paced world of marketing, especially in high-growth startups and scaleups, the ability to adapt quickly and think on your feet is crucial. Join me in this episode as we dive into the invaluable lessons learned from being a marketing lead in a rapidly expanding direct-to-consumer company. From the importance of having a well-organized core marketing plan to embracing reactive marketing...

It's been over 7 months since I first experimented with AI marketing tools and did an episode on it - ' 85: Exploring AI for the first time in my marketing: A weeklong experiment talking about the hits, misses, and key takeaways .' and so it was time to do a review for you all. In this episode, I give an update on which AI tools I'm still using and how they help me create bette...

Whether you're just starting your marketing career or looking to accelerate your progress, this episode shares my top 10 tips for getting ahead faster. I've distilled key lessons from my own career journey into practical advice on how to level up your skills, stand out from the crowd, and fast track your marketing success even as a beginner. Everything I talk about today I am still doing...