Marketing Nuggets

Comparison isn't the problem. Reading it wrong is. In this episode, I'm getting into the trap most of us fall into...watching someone else's career, feeling behind, and using their highlight reel to write a story about our own inadequacy. We're naming it, unpicking why it's so addictive, and, most importantly flipping it into something that actually moves you forward. Beca...

On your best days at work - the days where you get to your desk, you know exactly what you're doing, you get into flow, you make real progress on things that matter… what's actually different about those days? I'd bet it's not that you had fewer things to do. It's that you had a plan. You knew what you were protecting. You were in control of your time instead of your time...

Over a decade in marketing and I can tell you the exact moment I stopped being the person who delivered the update and became the person who shaped the direction. It wasn't a promotion. It wasn't a big campaign win. It was the questions I started asking. Most marketing managers are answering questions they should be asking. And that one shift - from answering to asking, is what separates...

One day, about 5 years into my career, my manager pulled me aside and said something that stung for days. "Emma, you're excellent at executing what's in front of you. But I need you to start thinking about what should be in front of you." I went a away defensive. I thought I was doing everything right. But she'd spotted something I couldn't see yet, something I now ca...

Here's something nobody puts in a job description. The signals you send before you open your mouth. Where you sit. How you hold yourself when someone else is speaking. The pace you speak at when you finally do. These things are being read by every room you walk into and most of us have no idea what they're saying. In this episode, I'm talking about the physical and strategic languag...

You've watched someone own a room and told yourself: they're just naturally like that. I used to believe that too. Until I figured out that what I was watching wasn't personality. It was something else entirely. In this episode, I'm dismantling the three biggest myths about presence. The ones that keep brilliant, experienced marketers invisible in exactly the rooms where they n...

Something went wrong. It doesn't matter what - a campaign that tanked, a presentation that died in the room, feedback that landed harder than you expected, a decision that turned out to be the wrong one. It happened publicly. And now you have to figure out what to do next. Not the debrief. Not the lessons learned. The other thing… the emotional reset that nobody talks about and nobody teaches...

There are three conversations that happen in every marketing manager's month. And most of us have been quietly getting all three of them wrong, not because we're bad at our jobs, but because nobody ever taught us what the high-stakes version of each one actually looks like. In this episode I'm walking through the three moments where marketing managers shrink most consistently and gi...

I've heard the phrase "imposter syndrome" probably a thousand times in my career. And every time, I hate it. Not because the feeling isn't real, but because I think the label is making us more stuck, not less. In this episode I'm getting into why I hate the phrase, what's actually going on when that self-doubt shows up, and the one question swap that changes how you r...

If your marketing role has started to feel a bit... comfortable, then this episode is your nudge. Sometimes feeling stuck in your marketing career isn't about burnout or losing motivation, it's a sign you're ready for something more. And in this episode, I'm talking about the thing that's moved the needle for me more than almost anything else in twelve years as a general m...

Every marketer loses their mojo at some point. The ideas stop flowing, the confidence dips, and suddenly you're staring at your to-do list wondering what happened to you. In this episode, I'm sharing the January that nearly made me question my entire career — and the lunchtime walk that completely changed how I think about those flat, uninspired periods. Because here's what I'v...

This is the final episode in my AI mini-series and it feels like a turning point. Over the last few episodes I've taken you through how I actually use AI day to day, the mindset shift from speed to outcomes, how to prompt properly, how to build Custom GPTs, how to lead a team through it, and even how I used AI for a confidence boost before a keynote. But this episode is different. This one is...

Two hours before a keynote to 80+ marketers, I was sitting in a freezing Starbucks trying not to spiral. What if I rush? What if I blank? Is 25 minutes even enough time? (Especially when the last time I spoke, I fully blanked for ten seconds and still think about it.) I couldn’t call anyone. I didn’t want to stand outside in the freezing cold rehearsing to myself. So I did something unexpected. Wi...

We're barely into Q2 and I'm already sharing this, because I know so many of you are in exactly this position right now. Most leaders wait until the end of the year to share the wins. But with AI moving this fast, I wanted to bring you on the journey as I'm living it. This episode isn't about how to use AI. It's about how to lead a team through learning it, when you'r...

If you’re still opening a new ChatGPT window every time you need something, re-explaining your company, your audience, your tone and your strategy from scratch… we need to talk. Custom GPTs completely changed how I use AI in my marketing. Not because they made me faster (although they did), but because they raised the standard of my results. In this episode, I’m breaking down what Custom GPTs actu...

Most marketers don’t have an AI problem. They have a prompting problem. If you’ve ever typed something into ChatGPT, hit enter, and felt underwhelmed by what came back this episode is for you. In this one, I’m breaking down why prompting is the real skill behind great AI outputs, how to brief it properly, and the small shifts that completely change the quality of what you get back.  Because smarte...

Last week, we talked about using AI to save time in your marketing work. This week, we’re going a level deeper. Because here’s the realisation I had to face: even though AI was helping me move faster, I was still working in exactly the same way. Same processes. Same pressure. Just… sped up. And speed isn’t the outcome. In this episode, I’m sharing the mindset shift that helped me move from task-le...

A lot has changed in how we use AI at work, so it was time to update this one. In this refreshed 2026 episode, I’m sharing how I actually use AI in my marketing role to save time , without falling into the overwhelm spiral that so many of us hit when tools evolve faster than our workflows. This isn’t about shiny new features or doing everything in ChatGPT. It’s about: Putting guardrails around AI...

Presenting to your peers? You've got plenty of practice. But presenting to senior leadership? That's a whole different game and you don't get those small "micro moments" to build confidence first. In this episode, I'm sharing the strategies I've learned over 12 years of presenting to boards, executives, and senior leadership, including my cringe-worthy first boar...

I’ve been in thousands of marketing meetings, internal, external, agency-side, client-side. I’ve led campaign launches, budget approvals, influencer briefings… you name it. Some of those meetings were magic… some were not! And there was a point in my career when 5–6 hours of my day were just meetings. So I had two options: figure out how to make them productive or let them hijack my calendar and m...

Campaign launch day is one of the most high-pressure moments in a marketer's calendar. Whether it's Black Friday, a global product drop, or a brand campaign you've been building for months, this is when everything you've prepared either flies or falls apart. And here's what no one tells you: your energy on that day matters just as much as the project plan. I'm breakin...

The Big Game commercials are basically the Olympics of marketing: massive budgets, insane pressure, and the whole internet judging your work in real time. In this episode, we’re breaking down the best, worst, weirdest, and most genius commercials from this years biggest American Football game of the year (we can't say the real name!) and turning them into actually useful marketing takeaways y...

Marketing interviews are their own unique kind of pressure. You're not just selling yourself, you're selling how you sell. So if you've ever walked out of one thinking, "Why did I waffle so much?" or "Did I even sound like I knew what I was doing?" , then this episode is your reset. I'm walking you through my Confidence Stack: the layered prep that helps you...

Do your weekends leave you feeling recharged or just... drained? If Monday mornings hit like a truck and you dread that sinking Sunday evening feeling, you are not alone. I used to be the same. Until I started bringing more intention to my weekends and found a balance that works for me. In this episode, I’m taking you behind the scenes of how I structure my Saturdays and Sundays so they both energ...

Sharing your ideas in a room full of smart, opinionated marketers can feel terrifying. You put so much pressure on yourself to have the “right” idea that you end up saying nothing at all. Sound familiar? I’ve got you, because I’ve been there more times than I can count. And now, as a senior marketer, I really wish I’d known these things earlier… especially for all those moments where I put out an...