Marketing Nuggets

Happy New Year! This is one of those non-marketing podcasts and is for everyone who's trying to figure out how to get back into routine and how to be productive again after the festive period - or any holiday for that matter. In this episode, I'm sharing the number one thing to help you get back on track quickly and easily - but also my best resources - everything from the best productiv...

Let's talk about how to plan and manage the unexpected. Unlike traditional channels where you'd expect to see marketing messages, stunts are quite literally appearing somewhere you shouldn't. With this style of marketing, there can come incredible press, trending on Twitter, and huge word-of-mouth pick-up. But, who's planning and running it all to ensure it goes to plan, when t...

If you're a junior marketer and you're looking on how to take what seems like a giant leap to becoming a marketing manager; where you'll lead a team, write plans, organise and pull channels and campaigns together and be responsible for spend then this is the podcast for you. I went from exec to manager in just a few short years and in today's podcast I'm sharing my top 10...

It's that time of year already, when all marketing strategists are madly submitting their plans and budgets to senior management while trying to juggle day-to-day tasks too. After a bunch of years writing these, I'm sharing the exact structure I use, plus some nuggets along the way to help you save time, what to focus on, and what to not- as well as talking about some new trends from 202...

About to start your very first marketing role? Or, a new marketing role even? Then this is for you. Even now, all these 10 nuggets are useful to me whenever I start a new marketing role and I wish I'd known them all from the outset. So take 20 minutes and pick up a nugget or two to help you learn quicker, grow faster and, get to grips with working in a marketing team quickly and efficiently. ...

Ever considered switching from one to the other? Not sure what the fundamental differences are, or, if the channels, journeys and content that you love in consumer based marketing will be there? Well, after 3 months in B2B marketing, I'm taking you through what's changed and what hasn't. You might be surprised what part of the journey is most important now, what channels have stayed...

When you get a new starter usually there's two emotions; joy and panic. Joy that a new marketing gem is joining the team to bring their expertise and take work off you. But also that mini panic of how will you induct them properly whilst also juggling your day to day workload and meeting schedule? Well, I am here to help; listen to my top 4 ways to help both you and your new starter get the m...

Want to maximise the eyes on your brand and increase your brand awareness and reach? Stressing about how it will be a big failure if no one shows up? If you're #1 goal is eyes on the event and reach you can get then let me tell you, footfall is not what you should be focusing on. This podcast goes through a strategy shift of three key pillars to get you better brand results without the pressu...

Do you dream of having sleek social templates, professional presentation decks and print marketing materials that are more than just a word document? Or, do you struggle with finding free, high quality images to use? Then this is the platform for you. Here, I talk through the best 5 features of Canva that not only save me time but also allow me to level up my creative all on my own when I don&apos...

Facebook ads; following on from the intro Facebook Ads podcast that I did, I'm sharing with you some of my best Facebook ad nuggets for all your marketers that don't have the luxury of having an agency or freelancer do this channel for you. I share some tips & tricks including copy, targeting and a real example of how I would structure 4 adverts for a service based business (featurin...

Now we're spoken about target audience, let's talk about what social platforms and where you should be showing up to serve your audience, create engagement and ultimately get you closer to the goal of generating revenue. Today I intro Facebook, Instagram, Pinterest and Linked In to help you decide which of these are for you, and picking your audience based on your audience. Plus I say ho...

To mark me turning 30 this week, I have recorded a slightly different episode. These are not marketing but rather life nuggets. Here, I look at the 30 most influential things that I have learnt, or been taught that have had the most significant impact on me, that have helped me grow and also have made me feel a whole lot better.  So for this episode, grab a pair of headphones and go on a walk and...

Meet Charlotte Gill;  Charlotte has been travelling and living abroad since she was 19. She has navigated the freelancer world, and has learnt some really good lessons along the way that she shares with us today. A completely different perspective to climbing the marketing ladder but still becoming successful despite the less traditional path to get there. Charlotte is now an SEO expert and is fre...

Don't have access to a creative department? For this real life example I didn't either. I learnt 3 game changing tips to mean that I could take Google Shopping worthy photos, on my Iphone on a tight budget. Plus, I share where to go to learn more on this, so that if this is the blocker that's stopping you from making your own website, or listing on Etsy, it won't be for much lo...

We're half way through 2021. Tired of the rubbish Instagram reach? Struggling to keep up with the constant need for new content that's engaging, authentic and resonating? Want to connect with your audience but in short form content ways, not full on webinars or courses? Then this podcast is for you! I take you through 3 different tactics that will enable you to work smarter not harder in...

This week's episode, comes with bucket loads of inspiration & motivation; my guest, Natalie King is a transformational coach, trainer and speaker and she helps us unpick and understand 3 main nuggets of advice to help us become happier & more successful. We'll be talking through and understanding the fundamentals of stress, self doubt and comparing ourselves to others and she sha...

 Looking for your first or next job? This podcast I talk through the most common mistakes that I see on CVs which mean they don't even make it to an interview stage. I talk through the basics that I want to see on a CV that make me more likely to progress. Plus at the end of the episode I finish with 3 tips to set you up to go and write yours!  Follow me on LinkedIn : https://www.linkedin.com...

One of my biggest passions, as it says it my intro is to help my team become superstars. So, one  of my biggest inspirations to starting this podcast was to help more, inspiring marketers. But moving from an exec to a manager is not just a change in day to day working but also in your approach and how you can effectively lead and inspire other people. Here, I take you through my top 5 tips to lead...

These 4 absolute gems are my go to platforms; whether it's day to day use in my corporate marketing job or if it's when I'm helping my self employed family businesses who don't have access to any marketing department's resources. Over the years these 4 apps and websites have been game changing in different ways including levelling up my marketing, getting crucial informati...

Event marketing meets live sport; one of the most exciting kinds of marketing that I have done. In this episode I walk you through a real life example of how we smashed all attendance records by focusing on a new audience niche and following my 4 step marketing path to get them to attend by addressing the pain points, finding them, talking to them in a way that they will take the desired action an...

I always think at university they never give you enough information into what it's really like doing day to day roles in marketing. Yes, there's a job spec but there's only so much you can get from that. So for any of you budding marketers, who like me wanted to achieve the goal of being Head of Marketing but not sure what that might look like; in this episode I take you on a whistl...

 Today I am not only sharing the 3.5 tactics that will help your email marketing channel out perform the rest, but also I'm going through some mistakes that I have done to help you avoid in the future.  In this episode I intro & explain lead generators, the 2 automations emails you need from the get go, ad hoc emails & how they're not so ad hoc and finally the epitome of email ma...

Is content really 'king'? A content professional Ruby, joins me to discuss her content marketing career & shares some marketing nuggets for budding content marketers and copywriters. As well as what she wishes her 20 year old self knew and what content to look out for in 2021... Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : e...

Being able to deliver a confident, competent and cohesive presentation is part and parcel of being a marketing lead. Here, I take you through my 7 steps to help you combat your fears to be able to confidently get up and present your next presentation, no matter who your audience is, where the setting is, or what your topic is. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For...

Doing Facebook ads but feel like you're throwing money into a bottomless hole and not seeing the ROI that you want, with a disjointed approach to ads? This is for the Facebook intermediates out there! If you're not a paid social expert but you've found yourself doing Facebook ads and you have the basics ready to go but you don't just want to keep doing sporadic ads then this is...