Marketing Money Podcast

AI was a menace on the court, but will “it” be a disruptive menace to the digital banking experience? In this podcast, John Oxford and Josh Mabus talk about the implementation of Artificial Intelligence, or AI, and it’s potential impact on bank marketing. We’re not talking about practice. We’re talking about real robots doing real things. The post Artificial Intellige...

Ready for a change? How do you know when it’s time for a rebrand, rename or new tagline? While every bank is different, changing your mark is a major decision with many variables to consider. In this episode of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss the ROI of a brand change and what you should consider when upgrading the identity of your f...

Our Brand is Crisis is a 2015 movie that is hopefully not the internal tagline of your bank and marketing department. As marketers, there are hair-on-fire days, and then there are true crises – a major security breach, a bad act by an employee, a bank robbery, a weather issue – you get the idea. These events are often so randomly specific that preparing for them is akin to preparing for the unknow...

This September, the Big Conference is going to the Big Easy! In this Marketing Money Podcast, John Oxford and Josh Mabus review the schedule and hot marketing topics presented September 24-26 during the annual ABA Bank Marketing Conference. Listen as John butchers every speaker’s name, and Josh tries to keep himself from correcting him every time. So sit back and enjoy a preview of all the super k...

Interviewing for a marketing position can be challenging for potential new employees and employers alike. If you’re an employer looking for good content, can the potential new employee write? For digital platforms, can they create in the appropriate channels? What about the ability to put on events, stay within a budget and interact with fellow associates with multiple roles in a larger organizati...

In the world of marketing and advertising, Content is KING. Not only is quality content important to engage your current audience, it’s vital to expanding your reach. In this episode of the Marketing Money Podcast, John and Josh talk about the importance of building quality content and where to find it. Listen in for tactics and strategies to use for your financial services institution. The post C...

To the small business owner, there is no such thing as small business. That should be the same mindset for banks serving small business clients. So if you are a bank looking to market your products and services to small business clientele, this podcast is for you. In this edition of the Marketing Money Podcast, John and Josh explore tactics, theories and strategies for attracting small business to...

Checking accounts are necessary, but they’re confusing. The choices are endless due to an insane variety of options for products that essentially do the same thing. Senior adults, students, rewards, interest, free, etc. — there are so many options for consumers. How do you know which ones are right for your target market and your bank? In this Marketing Money Podcast, John Oxford and Josh Mabus di...

Back to the Future was a really good movie, but will the Bank of the future be a really good bank? With the bank of the future, will it be more mobile or brick and mortar based? With ATMs becoming smarter everyday, will the bank of the future affect staffing models as well as consumer marketing? GREAT SCOTT! In this episode, Marketing Money Podcast discusses the bank of the future and what you nee...

Cross-selling. It’s become an evil word—or possibly evil words with a hyphen? It once meant a client simply purchasing multiple products or services based on an additional need found during the sales process. Then, aggressive marketers turned it into an excuse to push quotas on frontline employees. The very thought makes many client service reps bristle. But if done correctly, an expanded relation...

Surveys say that three out of four people make up 75% of the world’s population. Surveys, polls and questionnaires… sometimes we think it’s a lot of dumb common sense. In this edition of the Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of the Mabus Agency explore the depths of surveying and give some real examples of success and failure when gathering information. From gett...

What exactly is the role of a financial marketer? As with many questions, the answer is, it depends. Some marketers are members of their company’s ALCO committee, are involved in strategy and have heavy influence on their organization’s brand. Others order t-shirts, make sure the Facebook page has positive posts and send out logos for nonprofit sponsorships. Truth be told, the role is probably som...

iframe { max-width: 100%; } See sports marketing in action and hear about it on the Marketing Money Podcast. Not many things fire people up more than cheering for their favorite sports teams. From high school to the pros, there are a lot of advantages to tying your brand to folks’ passions in sports. In this podcast, the Marketing Money fellows talk about sports branding and sports marketing and w...

Marketing Money Podcast is back with Jim Marion, Scott Welch and Cecelia Calaby. Listen in as we dig deeper into the world of Wealth Management. The post Wealth Management Pt. 3 appeared first on Marketing Money Podcast .

Marketing Money Podcast is back with John Diehl , Dick Pfister , and David Batrich . Listen in as we dig deeper into the world of Wealth Management. The post Wealth Management Pt. 2 appeared first on Marketing Money Podcast .

Marketing Money Podcast is on the road again with the American Bankers Association Wealth Management and Trust Conference in New Orleans. Listen in as John and Josh discuss what’s trending with the experts in these arenas. The post Wealth Management Pt. 1 appeared first on Marketing Money Podcast .

An important job—if not THE most important job—marketers have in the banking world is growing deposits. Deposits are at the core of everything a bank does. Deposits fund loans. Deposits build relationships. Deposits provide avenues for revenue. If deposits could speak, they would tell you they are kind of a big deal. In this Marketing Money Podcast, deposits and simple campaign ideas surrounding t...

Big Game commercials and big time critics. In this special edition of the Money Marketing Podcast, the hosts break down the Superb Owl (we’re not sure who can say the name so we just call it a big game bird) advertisements and discuss their thoughts on which ones were the winners and losers of the evening. Was it too political?  Which ads hit the right spot for brand awareness? Which ads fell a li...

It’s not what you say, it’s how you say it. While this may be true with in-person presentations, when it comes to email sales pitches, it’s actually the opposite. Welcome to the world of sales and business jargon. In this podcast, the Marketing Money hosts discuss those pitches that are just reaching out to touch base to open the kimono and get buy-in to help you sing from the same sheet of music...

Have you ever tried to put your brand under the influence?  No, it’s not something for which you need a designated driver. And although we could keep the puns going, we’re actually talking about social influencers. In this Marketing Money Podcast, we discuss social influencers, what and who they are, how to find them, and whether they are right for your brand. If you’re thinking about finding an i...

Selecting the right advertising agency for your financial institution can be a difficult proposition. You must start by finding answers to questions such as, “Do you even need an agency?”  “Do you have the budget for one?”  “What can you accomplish internally versus externally?” “Do you need an agency for a one-off project or an agency of record to help execute...

How many are too many?  How many are too few? When it comes to bank marketing and department staffing, different banks of different sizes and strategic goals have different needs. And what about the needs and positions within your bank marketing department?  In this podcast, the Marketing Money team discusses all things in staffing your bank marketing department. The post Staffing Your Bank Market...

It’s that time of year again—budget season! That’s right, while your personal life revolves around trying to break for the holidays, your work life is knee-deep in trying to figure out how to budget for the next year, how you should divide your tactical allocations and just how much should you ask from management to achieve your goals. In this podcast, the Marketing Money team discusse...

What goes into planning a commercial? The days of not being able to afford to produce commercials and mobile/web videos due to expensive video equipment are long gone. Today, with just an iPhone and proper lighting and sound equipment, many videos, especially for the Internet, can be produced quickly and inexpensively. However, know that if you’re going on traditional TV, high-quality production i...

Billboards. Those amazing signs you drive by every day. How do they work in your marketing campaign. From digital to static — strategy to concept, John and Josh discuss how outdoor advertising fits into your bank marketing mix. The post Billboards appeared first on Marketing Money Podcast .