Marketing Money Podcast

Listen in to the ABA Annual Convention The post ABA Annual Convention appeared first on Marketing Money Podcast .

While everyone seems to be focused on the digital transformation in marketing, the in-branch experience is still very important to your clients. In this podcast, the Marketing Money team explores various in-branch marketing opportunities and challenges, while discussing today’s modern bank branch. If you’ve been thinking about redesigning or updating your bank’s branch, this podc...

The Marketing Money guys are everywhere—this time podcasting directly from the exhibition hall at the 2016 ABA Bank Marketing Conference in Nashville, Tennessee. This conference is the annual hub for bank CMOs, marketing directors, sales managers, financial services execs, and CEOs from across the country. It’s where they get together to talk about what’s next. Sound like a lot? It is. John Oxford...

While digital marketing has disrupted print as an advertising medium, there is still a place for this very traditional form of brand messaging. But, you still have to do it right.  In this Marketing Money podcast, John Oxford and Josh Mabus cover the ins and outs of print advertising, what makes a good print ad and what do they consider to be mistakes in the print marketing arena. The post Making...

It’s one of the oldest forms of modern direct marketing. With the rise of digital and sexier forms of targeted marketing, is there still a place for it in your marketing mix? In this podcast, the Marketing Money Podcast boys discuss various strategies for direct mail, how to save on your list, how to target or not target depending on your goal, and what you should expect with a direct mail program...

Email. Should you keep it in the CAN or bust it out like a piece of sweet tasting SPAM?  Today, email is one of the most challenging marketing tactics.  With spam blockers, cluttered inboxes, mandatory opt-out or opt-in offerings and the like, setting the right strategy and executing it is more important than ever. In the podcast, the Marketing Money guys discuss how to run a successful email mark...

What does a good website look like? What should your website do functionally? Should you think “mobile first” or build your site for the desktop user? In this podcast, the Marketing Money guys focus on bank websites, their functionality, and how important design is in the process. They also take a question about budgeting in marketing. If you’re about to refresh your website or need some advice on...

Signage is a very important part of the customer experience within your branches. It can help build brand equity, reinforce a life cycle purchase, remind a client of a product they might need, create a call to action or announce something your bank is doing in the community. Although it’s not rocket science, properly setting up your signs can be a challenge – in location, style, design and dollars...

With the usage of mobile devices surpassing desktops, geo-fencing and geo-conquesting are two of the hottest trends in marketing. The location tracking tools allow you to specifically target customers in specific locations with location-specific messages. Location-based marketing is all about finding the right person at the right time with the right message — all in the digital and mobile space —...

How do you craft the perfect tagline?  John and Josh breakdown ideas behind creating the best line for your company, discuss popular taglines and reveal tactical rules for discovering how to tell you story in five words or less. The post How to Write the Perfect Tagline appeared first on Marketing Money Podcast .