Marketing Money Podcast

What do stadium naming rights, FIFA sponsorship rules, and community banking have in common? More than you might think. Josh and John break down the marketing lessons hidden inside the World Cup, including brand strength, exclusivity deals, customer loyalty, and why sometimes the strongest brands are recognizable even when their logos are covered up. The post Episode 210 | Marketing Lessons from t...

Live from IDX at The Reserve in Nashville, Josh and John unpack five overlooked opportunities banks should be paying attention to right now. Along the way, they explore AI fatigue, brand differentiation, and how community banks can stand out by leaning harder into what makes them human. The post Episode 209 | Live From idX appeared first on Marketing Money Podcast .

If it worked for another bank, it probably won’t work for yours. Josh and John break down the challenge of standing out in banking and why success comes down to finding and amplifying the right differentiator. The post Episode 208 | The 1% That Makes You Different appeared first on Marketing Money Podcast .

In this episode, Josh and John dive into the state of modern media, from the collapse of local journalism to the rise of citizen journalists and a landscape driven more by clicks than facts. They unpack what this shift means for banks and financial institutions, including how and where to show up in today’s noisy environment. The post Episode 207 | All Clicks. No Context. appeared first on Marketi...

From participation trophies to elite performers, we’ve blurred the line between participation and performance. Everyone wants to be a leader, but not everyone should be. Josh and John break dow n the difference between leading, managing, and following, explain how great followers make great teams, and challenge the idea that everyone should be treated the same. The post Episode 206 | Not Everyone...

Ever tried to tap your card at the pump… and it just doesn’t work? Or scanned a QR code at a restaurant that leads nowhere? Yeah—this episode is about that. John and Josh vent about all the little (and big) ways businesses make life harder for customers, then connect it back to banking—where clunky apps, over-the-top security, and broken systems can cost you real relationships. The post Episode 20...

The ads were expensive. But were they good? In this episode, Josh and John dissect the commercial chaos of this year’s big game, and what it says about the state of modern marketing. The post Episode 204 | Super Bowl, Mid Ads appeared first on Marketing Money Podcast .

Josh and John unpack how outdated assumptions can sneak into your marketing, and why it’s time to verify your “truths” before putting them in a presentation. In this episode, they break down what’s actually shifted in consumer satisfaction, why that matters more than you think, and how to keep your strategy grounded in current reality. The post Episode 203 | The Numbers Have Shifted. Did You? appe...

Josh and John kick off the year with a challenge: stop making things so hard for your customers. From clunky logins to vendor excuses to template-filled sites, they unpack how complexity kills conversions, and why 2026 should be the year marketers fight for simplicity. The post Episode 202 | 2026 Resolution: Don’t Make Customers Regret Clicking !! appeared first on Marketing Money Podcast .

Customer experience isn’t an accident—it’s a strategy. Using Buc-ee’s as the unexpected hero of the story, Josh and John unpack how over-delivering on the basics can transform any business. Clean bathrooms, endless pumps, and great brisket aren’t the point—they’re the proof. The post Episode 201 | The Buc-ee’s Effect: When Ridiculous Wins !! appeared first on Marketing Money Podcast .

John and Josh hit the 200-episode milestone and look back on how a podcast that wasn’t supposed to happen turned into a decade-long run. They laugh about early doubts, explain why they don’t have guests, talk about how  Serial  changed everything, and give some honest advice to anyone thinking about starting a bank—or non-bank—podcast. The post Episode 200 | Still Rolling appeared first on Marketi...

The penny may be gone, but its disappearance is creating waves far bigger than its size. On this episode of  Marketing Money Podcast , John and Josh explore how losing the penny impacts spending, the economy, and marketing strategies. From rounding up transactions and injecting billions into commerce to the psychology behind digital payments, they break down what a cashless future means for b...

When banks merge, everyone feels it—from customers to employees. John and Josh explore Huntington Bank’s acquisition of Cadence, sharing behind-the-scenes stories, marketing insights, and real human reactions. The post Episode 198 | What It’s Really Like During a Bank Merger appeared first on Marketing Money Podcast .

In this episode, John and Josh unpack how today’s fragmented media landscape challenges marketers to rethink placement, message, and value. From the simplicity of the three-channel era to the complexity of connected TV and streaming, they explore what’s changed in advertising—and what hasn’t. The hosts discuss why timeless strategy still outperforms trendy tactics, and how community banks and bran...

Josh and John break down why hyper-personalized marketing often overpromises and underdelivers, especially in banking. In this episode, they unpack the real cost of chasing perfect targeting and make the case for broad, clear, and consistent brand messaging. The post Episode 196 | Personalization Doesn’t Always Equal Performance appeared first on Marketing Money Podcast .

The ad worked, but the landing page didn’t. Josh and John walk through the costly disconnect between digital ads and what happens next. They cover real examples, broken user flows, and why marketing success depends on delivering the value you promise from the very first click. The post Episode 195 | Stick the Landing: Why Great Ads Deserve Great Pages appeared first on Marketing Money Podcast .

Josh and John unpack the myth of digital-only banking, the psychology of physical presence, and why selective branching is a smarter strategy than going all-in or all-out. From digital disillusionment to strategic expansion, they break down what really drives trust and relevance in today’s banking landscape. The post Episode 194 | The Branch Isn’t Dead: What People Still Want From Their Bank appea...

Josh and John celebrate nine years of podcasting with a conversation about what really matters in bank marketing: the true target audience for bank ads. They break down why most bank marketing misses the mark, the difference between features and real benefits, and how to create campaigns that actually drive change. The post Episode 193 | Stop Selling Features: What Bank Customers Really Care About...

Does a giant logo really build trust? Josh and John tackle outdated compliance mandates, the CFPB’s role in consumer perception, and how loyalty programs (done right) can teach banks to deliver value beyond the fine print. The post Episode 192 | More Than a Disclaimer: Why Compliance Isn’t Marketing appeared first on Marketing Money Podcast .

In this episode of the Marketing Money Podcast, Josh and John explore how artificial intelligence (AI) is impacting marketing, banking, and everyday life. The hosts debate AI’s role in media planning and content creation, emphasizing the importance of human oversight, especially when AI-generated content enters regulated industries like banking. They highlight risks such as blind reliance on AI to...

In this episode, Josh and John dig into the importance of long-term marketing strategy for banks—introducing the concept of a 30-month rolling marketing plan. They discuss how traditional year-to-year budgets fall short, and how aligning marketing with executive and business-line goals can make a massive impact. The duo critiques reactionary marketing and the outdated “campaign-a-quarter&#82...

In this episode, Josh and John tackle the most common excuse in bank marketing and explain how clarity, consistency, and creativity matter more than money. Start with what you have, and do it well. The post Episode 189 | You Don’t Need a Bigger Budget—You Need a Better Plan appeared first on Marketing Money Podcast .

Your real job isn’t just launching ads—it’s influencing the people who say yes to them. In this episode, Josh and John talk leadership, compliance, and why being strategic inside your bank matters just as much as what you put out into the world. The post Episode 188 | Why Leadership Matters More Than Likes appeared first on Marketing Money Podcast .

In this episode, Josh and John break down the real skills that matter in bank marketing today—beyond trends, buzzwords, and shiny distractions. From leadership and creativity to the ability to actually execute, they unpack what separates brands that post from those that perform. The post Episode 187 | What Actually Moves the Needle in Bank Marketing appeared first on Marketing Money Podcast .

Josh and John dig into the rise (and fall) of geofencing as a “go-to” tactic—and break down why behavioral retargeting, SEO, and omni-channel strategy are better bets for most banks today. The post Episode 186 | Digital Dead Ends: Why Your Location-Based Ads Might Be Wasting Budget appeared first on Marketing Money Podcast .