Marketing Money Podcast

Your bank’s website might look fine, but is it actually helping you grow? In this episode, Josh and John break down how outdated design, vendor lock-in, and copy-paste templates could be costing you more than you realize. From missed SEO to poor UX, they make the case for rebuilding smarter and owning your digital space. The post Episode 185 | Rebuild Required: How Your Website Could Be Costing Yo...

In today’s digital world, attention spans are short. That means your ads need to be clear, compelling, and strategic. We’re tackling everything from clickbait traps to best practices for effective messaging. The post Episode 184 | The Death of Clickbait: Creating Ads That Actually Convert appeared first on Marketing Money Podcast .

How much security is too much?  Banks face growing cyber threats, but excessive security measures can drive customers away. Josh and John discuss the friction of modern banking security and how to find the right balance. The post Episode 183 | Passwords, Passcodes, and Pain Points appeared first on Marketing Money Podcast .

Is it possible to balance AI’s efficiency with human creativity? This episode dives into the role of authenticity in marketing, exploring how automation impacts connection and brand identity. The post Episode 182 | Crafting Authenticity in an Automated Marketing World appeared first on Marketing Money Podcast .

From multi-factor authentication hurdles to the challenges of overly complicated systems, Josh and John explore the hidden costs of complex security protocols. They discuss the balance between essential fraud prevention and delivering a seamless customer experience, sharing insights on how banks can redesign online account openings to reduce friction and boost engagement. The post Episode 181 | Th...

Big budgets don’t always mean big impact. Josh and John discuss which brands got it right (and which should’ve saved their money). The post Episode 180 | Big Game, Big Ads: What Worked and What Flopped appeared first on Marketing Money Podcast .

Covering topics as varied as fantasy sports, jingles, and celebrity endorsements, Josh and John explore how marketers can navigate fragmented audiences, ethical concerns, and the need for creativity in today’s competitive landscape. The post Episode 179 | Breaking the Mold: Marketing Lessons for the Modern Age appeared first on Marketing Money Podcast .

This episode unpacks the potential (and pitfalls) of AI in marketing, and the industry obsession with niche banking. The hosts explore what really drives results in banking and why chasing trends might lead to fragmented strategies. Plus, hear how meme culture is shaping post-Olympic narratives. The post Episode 178 | Trends vs. Reality: Olympics, AI, and Banking appeared first on Marketing Money...

Josh and John dive into the hype surrounding AI, explaining how banks can use it to enhance service without falling for the overblown fears of job replacement. The post Episode 177 | The AI Buzz: What It Really Means for Banks appeared first on Marketing Money Podcast .

Josh and John dive into the evolving world of bank marketing as we approach 2025. They discuss how rebranding with a unique and memorable name can differentiate your bank in a sea of lookalikes. The episode also explores how AI can assist (or fail) in marketing strategies, and why focusing on strong, clear branding is more important than ever. The post Episode 176 | The 2025 Marketing Playbook: Br...

Josh and John dive into the decline of checks, the rise of digital payments, and how banks can keep up with evolving customer expectations in the digital age. The post Episode 175 | From Checks to Digital: The Future of Banking appeared first on Marketing Money Podcast .

Josh and John discuss the blurred lines between work and personal life in the era of constant connectivity. They share their thoughts on remote work, office culture, and how different generations approach work-life balance. The post Episode 174 | Balancing Work and Personal Life: The Great Debate appeared first on Marketing Money Podcast .

Join Josh and John as they examine the role of Chief Marketing Officers in today’s financial sector. The discussion centers around the transition from creative-focused CMOS to those driven by data and growth metrics. Discover the implications of this shift for marketing strategies and bank branding. The post Episode 173 | The New CMO: Growth-Oriented or Data-Driven? appeared first on Marketing Mon...

In this engaging episode, Josh and John discuss visiting popular chain restaurants and compare their experiences to banking models. From steady reliability to chaotic variety and surprising value, they discuss what these experiences reveal about customer expectations in banking. The post Episode 172 | Fast Food Finance: What Restaurants Teach Us About Banking appeared first on Marketing Money Podc...

Unpack the complexities of text messaging in bank marketing with Josh and John.  From privacy dilemmas to effective tactics, this episode offers practical insights and humorous commentary for marketers navigating the digital landscape. The post Episode 171 | Beyond the Inbox: Exploring Bank Marketing Via Texts appeared first on Marketing Money Podcast .

In this episode, Josh and John delve into red flags during job interviews. They cover warning signs like disengaged interviewers, vague promises of future raises, and excessive interview stages. Offering insights for both interviewees and interviewers, they navigate these challenges with anecdotes and practical advice. Tune in for strategies to ensure a successful hiring process. The post Episode...

In this episode, Josh and John unravel the complexities of FDIC regulations. From exploring compliance deadlines to delving into the implications of displaying the FDIC official digital sign, they offer expert insights and actionable advice for banks navigating regulatory challenges. Whether you’re a compliance officer, marketer, or banking professional, this episode provides valuable perspe...

Join Josh and John as they delve into the world of loyalty rewards programs, exploring whether they truly offer value to consumers. From hotel upgrades to cashback bonuses, they dissect the nuances of rewards systems and discuss how banks can better align their offerings with customer needs. The post Episode 168 | Rewards Reimagined: Navigating the Value of Loyalty Programs appeared first on Marke...

Join Josh and John as they explore the ins and outs of job hunting and hiring in the marketing field. From decoding interviews to avoiding common job description traps. Tune in for valuable tips on finding your perfect fit in the dynamic world of marketing careers while Josh and John share candid advice and funny hiring stories. The post Episode 167 | Navigating the Interview Landscape appeared fi...

In this episode, Josh and John dive into practical time management strategies, covering techniques like “eating the frog” and the Eisenhower matrix. Whether you’re a seasoned pro or new to time management, this episode offers valuable insights to boost your productivity. The post Episode 166 | Strategies for Productivity appeared first on Marketing Money Podcast .

In this episode of Marketing Money podcast, Josh and John stress the importance of preparation, advise against last-minute changes, and discuss the 10-20-30 rule for impactful slides. The conversation covers handling technical issues, mastering delivery, and overall improvement in public speaking. The post Episode 165 | Public Speaking Mastery: Prep, Delivery, Impactful Slides appeared first on Ma...

In this episode of Marketing Money podcast, John and Josh tackle the hurdles of bank marketing, emphasizing the shift from branding to activation. They highlight community sponsorships, caution against generic ads, and stress ROI-focused strategies amid budget scrutiny. Also, they discuss the importance of aligning community involvement with business goals. The post Episode 164 | Activate Your Bra...

In episode 163, the Marketing Money Podcast, deep dive into the intricacies of strategic budgeting and annual planning as Josh and John dissect the flaws in the “campaign a quarter” mentality. The post Episode 163 | Navigating Annual Planning and Strategic Budgeting appeared first on Marketing Money Podcast .

In this episode of Marketing Money podcast, John and Josh discuss CRA regulations and shrinkflation in the world of banking. The post Episode 162 | The Banking Landscape from a Marketer’s Perspective appeared first on Marketing Money Podcast .

What is your biggest digital frustration? In this episode of the Marketing Money podcast, John and Josh discuss the woes of the digital age. Everything from article paywalls to scan-and-go apps and more. The post Episode 161 | The Parade of Digital Horribles appeared first on Marketing Money Podcast .