Marketing Money Podcast

Join us today as we discuss marketing old products to new audiences. The post Eps 160 | Marketing Old Products To New Audiences appeared first on Marketing Money Podcast .

In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expect and how to ensure that you get the most out of your time. The post Episode 159 | See Y’all in Austin appeared first on Marketing Money Podcast .

Don’t write a check a bank can’t cash. On today’s episode, John & Josh dive into some consumer banking nuances that some might not know about. The post Episode 158 | Red Ink Doesn’t Cash appeared first on Marketing Money Podcast .

You’ve heard it here repeatedly–change your name to something unique. The message always looks from a marketing perspective, but today we look at the lesson from the risk perspective. Enter Signature Bank New York, NY. John and Josh look at actionable items from this real-world example. Listen in for valuable insight from the dynamic duo.  The post Episode 157 | Your Name: Asset or Liab...

Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approaching customers to meet their individual challenges. On this podcast, Josh and John discuss Matt Lerner’s post on persona research at Paypal. Listen in as they discuss the uses or lack thereof for persona marketing in your marketing mix. The post E...

Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? John and Josh discuss the challenges conquered and how they’ve built effective methods to track marketing returns. The post Episode 155 | What’s Your Return? appeared first on Marketing Money Podcast .

Do you understand Digital? Do you know how to write or critique great ads? Are you reaching all of your communities as a community bank? Listen in as John and Josh tackle these topics and more while steering you toward effective ways to reach your audience. The post Episode 154 | The Most Underrated Way to Get Attention For Your Bank appeared first on Marketing Money Podcast .

ChatGPT is a language processing tool that uses natural language processing (NLP) techniques to understand and respond to user inquiries in real time. It is a type of chatbot, which is a computer program designed to simulate conversation with human users, typically over the internet. ChatGPT is trained on a large dataset of text and can understand and generate human-like responses to a wide range...

Are your bank’s vendors a partner or more similar to good employees? Do they provide the services you need? Or are you buying what vendors are selling, regardless of customer needs? John and Josh tackle these questions and more while taking a dive into the banker/vendor relationship. Listen in as the Marketing Money duo talk anecdotally about successes and failures, giving you an insight int...

Are you excited about digital? Have you been researching the latest and greatest Fintech? While these can be integral to your bank’s marketing, are you missing the core foundation? In this episode, John and Josh dive into the blocking and tackling of marketing–skills agnostic to medium and transferable across all aspects of your marketing plan. Listen in as they address chasing the rainbow o...

This is part 2 of the Marketing Money Podcast’s breakdown of the 2022 ABA Bank Marketing Conference. Pack your bags, board your flights, and listen in to what’s in store in Denver. The post Episode 150 | 2022 ABA Bank Marketing Conference Preview – Part 2 appeared first on Marketing Money Podcast .

This year’s ABA Bank Marketing Conference is September 11-13 in Denver. John and Josh are excited to attend and absorb the wealth of knowledge being shared. In this episode, they break down the different learning opportunities as well as share some travel tips for Denver. Listen in to learn more. The post Episode 149 | 2022 ABA Bank Marketing Conference Preview appeared first on Marketing Mo...

Tipping has long been a mainstay in American dining culture. Recently, it has expanded into counter service, fast food and retail. In this week’s episode, John and Josh discuss this “tipping creep” and what it could mean for banks in the future. Listen in to hear their thoughts. The post Episode 148 | Tipping appeared first on Marketing Money Podcast .

Do your campaigns fall victim to any of bank marketing’s most-common woes? Weak content that fails to connect and convert is common, and it comes from concerns that touch us all. Hear how bland branding happens and how to avoid it. Marketing Money Podcast covers the eight problems we all face. The post Episode 147 | The Hateful Eight of Campaigns appeared first on Marketing Money Podcast .

A campaign is the vehicle that delivers content, connection and conversion. It lends context to every action you take. Are you clear on what problems you’re solving for your customers? Marketing Money Podcast discusses this and the four other things every campaign must do. The post Episode 146 | The High Five of Campaign Marketing appeared first on Marketing Money Podcast .

Don’t lose sight of your marketing’s true goal. If the people who receive your bank’s message can’t become customers as a direct result, you’re missing out. Are you actually asking for their business and providing a clear way to convert? Is the conversion experience itself difficult or unpleasant? Listen as we cover the eight most common conversion missteps that cost banks every day. The post Epis...

Do you have the infrastructure in place to let your advertising do its job? Making business happen isn’t about the ads alone. Make sure your customers can follow through on the inspiration you create. Hear what Marketing Money Podcast has to say about the eight key elements of conversion. The post Episode 144 | The Great Eight of Conversion appeared first on Marketing Money Podcast .

Is your message too broad or too targeted? Does your content fail to get customers to engage? Does your brand look just like every other bank in your area? Hear what Marketing Money Podcast has to say about avoiding these and the other most common connection marketing mistakes. The post Episode 143 | The Hateful Eight of Connection Marketing appeared first on Marketing Money Podcast .

How does your content connect with your audience? It’s easy to create a message all your fellow bankers will applaud, but will your customers understand? Will they even get the message at all? Knowing who your audience is and how to connect with them will make your work more successful. Hear the Marketing Money Podcast duo’s eight absolutes on the matter. The post Episode 142 | Great Eight of Conn...

Does your bank marketing fall victim to one or more of the eight great pitfalls in the content world? Lack of originality leads to most of them, and every bank marketer can benefit from constant attention applied to avoiding them all. Hear what the Marketing Money Podcast duo has to say. The post Episode 141 | The Hateful 8 of Content Marketing appeared first on Marketing Money Podcast .

Your content’s message must be valuable, sensible, personal and brief. Making sure your content is good begins with making sure it’s well made. Dive into Marketing Money Podcast’s eight-part series, The Great 8 of Content Marketing, with a look at what professional production value really means. You’ll hear why good audio and steady, in-focus video will never go out of style. The post Episode 140...

The bot-gun approach of contacting potential customers through any social media platform may be the most solid way of making sure you never get the business. If you’re looking to be effective, you have to do your research and make contact appropriately. At least a minimum of effort is required. Hear what the Marketing Money Podcast has to say about how to engage. The post Episode 139 | Are You Lin...

Cutting marketing budgets because profits are down is like saving money on travel expenses by not buying gas. It answers the need painlessly in the moment while ensuring great disappointment down the road. If your bank marketing budget must be trimmed, there are smart ways to go about it. Hear what the Marketing Money Podcast duo has to say. Mark Gibson | What’s On the Way for Bank Marketers in 20...

Do digital banking’s projections outrun reality? The customer journey belongs to the customer, after all, and inconvenience is in the eye of the account holder. Many prefer cash in hand, direct relationships eye to eye. They like to do things the way they’ve always done, and that audience crosses every demographic line. Hear what the Marketing Money Podcast has to say about what’s been learned. Th...

How much “new” innovation is simply a less-bad version of what we already have? There’s no need to reinvent the wheel, but improvements that let it roll more smoothly are always welcome. Interjecting options for customers to choose is one thing, but expecting to force their choice is another. Have you asked the customer what they want? Hear what the Marketing Money Podcast duo has to say. The post...