Marketing Money Podcast

Is your bank making it difficult to find the key information your customers want and need? Think about how you’re treated by the big corporations you love and hate the most. Many big companies use dark patterns to herd disgruntled customers into the channels they want them to find. It’s impersonal and, for community banks, it’s counterproductive. Hear why the Marketing Money Podcast says you’re be...

Preparing crisis communication in advance can go only so far. Unpredictability is the very nature of crisis after all. Beyond confirming the basic structure for connecting your team, what steps should you take before the dreaded day arrives, and how do we proceed when it does? There are lessons to take from a recent airline’s debacle we can easily apply for ourselves. Hear what Marketing Money Pod...

Talking people out of giving their personal information to fraudsters consumes a surprising amount of bank markers’ energy. To combat such bad intentions, many modes of technology have been made much harder to set up than they are to use. It causes frustration for financial institutions and customers alike. Listen to what Marketing Money Podcast has to say about the future of technical convenience...

Mobile convenience for banking has never been better, but transaction volume in bank branches remains outrageously high. There’s still a strong appetite for doing business in person across many different retail categories, and banking is certainly one of those. There’s no single way of doing things that everyone wants. If someone is telling you in-branch banking is dead, check the motive of the pe...

Fall is in the air, football on tv, and yearly budget planning is right around the corner. Start 2022 out well by planning your budget for success. Listen in as John and Josh talk strategic budgeting, capitalizing on opportunities of high risk/reward, and of course how to bring the boom. The post Episode 131 | How to Bring the Boom in Your Bank Marketing appeared first on Marketing Money Podcast .

If your vendors are telling you their solution is the only one with the hope of keeping your business alive, it’s time to hit the delete button in more ways than one. The hyperbole landing every day in bank marketers’ inboxes has gotten tedious and old. Don’t fall for their cash grab. The Marketing Money Podcast takes such exaggerated tactics to task. Mabus Agency | State of Data, Part I Artificia...

Better-branded banks have an easier time recruiting the best talent, simply because it’s obvious to the talent that the bank is working to make easier the job they’re being recruited to do. The same holds true for recruiting new business, as well. It’s our role to make sure our audience understands what we offer and how we can help through what our banks already do. Hear what Marketing Money Podca...

Banking job searches asking for a cornucopia of skills get the poor results they deserve. No applicant, and no full-time professional, can be proficient in every possible task. As a result, the only returns the searches generate are applicants without the ability to do what the employer actually needs doing. Hear what Marketing Money Podcast has to say about searches that don’t know what they’re l...

What lessons can the competition for retail shelf space teach us in the bank marketing world? How about merchants’ constant pursuit of personal information for facilitating future sales? When every product is always on sale, what does that say about what its core value should actually be? Every market brings elements unique to its own niche, but understanding the customer is not hard.  The post Ep...

How vulnerable to ransomware is our nation’s banking system and the free flow of our economy? We’ve seen both oil and beef compromised in recent weeks, but banking seems the most likely target to the Marketing Money Podcast because, as they say, that’s where the money is. How secure is your bank’s system, and how does that affect the marketing position of your products? The Marketing Money Podcast...

Partnering with the service StrategyCorps helps banks analyze their customer base and choose those to whom marketing premium products would be most profitable. What those premium products should be named, and how they should be priced, is one of the most critical conversations of all. Customers judge what a product is worth by the way we present it, after all. Hear what Marketing Money Podcast has...

In an era of consolidation, when the count of banks in the United States has dropped below 5,000 for the first time in more than a century, the value of a unique bank name has never been greater. Hear what the Marketing Money Podcast has to say. List of unique bank names Disclaimer: We do not guarantee the accuracy of this list due to the quick nature of its creation. The post Episode 124 | What’s...

A bank’s disposition toward enforcing its customer rewards structure, and its leeway to adjust for any given situation, hamper relationships more often than we’d like. The opportunity to find a different solution and reframe the issue to make customers whole is not one to be ignored. Hear what our Marketing Money Podcast duo has to say. Mabus Agency Blog | Reason Versus Rationale The post Episode...

If your bank marketing tools aren’t built to advance the plot of your business plan, why aren’t they? A MacGuffin is an item in a story that exists only to move the plot forward. The MacGuffins of our daily lives need to exist for a calculated purpose, not just because it’s what we’ve always done. Hear what the Marketing Money Podcast has to say. The post Episode 122 | Making MacGuffins Make Money...

Everyone wants a groundbreaking bank marketing campaign until it comes time to put it in the field without a track record of prior results to lean on. If you’re going to be unique, then by very definition you’ll be spending some time alone. Be the show, don’t be the commercial. Listen to what Josh and John say is the best way to do it. The post Episode 121 | Unique Campaigns Must Stand Alone appea...

Marketers have all but ruined email as a mode of commercial communication through an excessive addiction to the Send button. Re-earning our customers’ willingness to listen is a project well worth undertaking. Hear how the Marketing Money Podcast team suggests it be done. The post Episode 120 | How Much Communication Is Too Much? appeared first on Marketing Money Podcast .

On the eve of the Superb Owl, our dynamic duo considers the value of name recognition and the different methods through which it is achieved. How do people learn of products organically, and how can banks capitalize on that for bank marketing programs of their own? Our team weighs in on the options. The post Episode 119 | The Name You Know appeared first on Marketing Money Podcast .

Capitalizing on FinTech is the latest trend and set of buzzwords in the bank marketing world, but how do we make sure there’s actually a quality experience there to be had by our customers? It’s easy to get caught up in the packaging, but our Marketing Money Duo breaks down what it means to make it meaningful. Shuttering Simple. A Digital Allegory for Personal Banking. The post Episode 118 | Banki...

This year has been a time of re-evaluation for many things. From our personal lives at home to our habits as consumers in the wider world, the places where we’ve paid attention are not necessarily those we might have expected. Nationwide, ratings for sports are down while those for news are up. On the banking side, mortgage departments are having a banner year. With so much at risk, neither of tho...

Opportunities to expand mobile banking services can’t be considered optional anymore. Customers are voting with their wallets every day to support businesses that cater to convenience, and banking can’t afford to lag very far behind. There are regulatory restrictions to consider, but often there’s nothing more than mere inertia in the way. Listen to what our Marketing Money Podcasters have to say...

People make real decisions with their wallets but answer polling questions the way they want to be perceived, and those two don’t always match. Opinions on retail products don’t shift as wildly as political opinions do, but finding the factors that make answers to polls lead to profits is a very fine art. Listen to what our Marketing Money Podcasters have to say in this special two-part episode. T...

If you’ve spent a lifetime putting off something you wanted to do until you have time, don’t miss capitalizing on these pandemic days to bear down and make your multitasking dreams come true. Don’t fail to win a trophy for lack of committing to the training. The knowledge and the know-how are all available, and all it takes is taking the first step, then one more step at a time after that. The pos...

Following viral leaders down an unexpectedly-discovered path may be sincere flattery, but it’s anything but an effective marketing strategy. What are the unique things your brand can do? Good marketing results are repeatable, and viral discoveries made through social media certainly are not. Don’t be tempted into embarrassment by envy. Bank marketing can be cool, but not if it’s a cringe-inducing...

The advent of COVID-19 and virus-inspired social distancing has sparked colossal growth in online banking. The infrastructure has been in place for a long time, but there are a number of sticking points within online banking products holding these options back from becoming what they might and, someday, certainly will be. Hear what our Marketing Money Podcasters have to say about how to get better...

Every business has its signature products, even within the same categories of product. Especially there, in fact. Everyone, that is, except for banks. What can we figure out that lets us stand alone in a crowd? Our MMP duo works over the best ideas in the business on this week’s episode. The post Episode 111 | Differentiation – Naming The Names You Know appeared first on Marketing Money Podc...