Marketing Money Podcast

There’s never been a better time to start improving your bank, whether through the name on the front of the building or with the people working inside. Our brands will differentiate us only if they’re different from all the rest, and finding that difference requires focused thought. In the same vein, finding the best people to add to the team requires us to focus on a star instead of shooting for...

Are your products missing the boat because your message is missing its market? When products aren’t made available to the customers most likely to use them, nothing positive is likely to follow. No one would intentionally separate services from sales on a one-to-one basis, but sometimes our overarching strategy does that for us, to everyone’s chagrin. Hear what our team has to say about how to avo...

With events suspended and sports mostly shut down, many of our standard marketing opportunities are now painfully absent. One thing that can’t take the season off, though, is marketing your brand. With all developments to date considered, what are the best places to push your plan now? The Marketing Money Podcast considers all the best options around. The post Episode 108 |Where Does the Spend Go...

Inspiration for improvement isn’t likely to come from someone who’s doing the same things you and everyone else is already doing. If you draw your ideas from how other banks are marketed, you’re likely to look like every other marketed bank. Immerse yourself in the experience of the world, feed your creative engine, step outside the rut of every day and you’ll be amazed at what you will find. The...

How do you balance the desire to stand out with the fear of making mistakes? In a market where everyone’s products are similar and every approach nearly the same, the appetite for stepping outside of the box is one that must be acquired. A good partnership with an agency requires a level of mutual trust. Josh and John discuss the best ways to explore the places a bank and its agency may go, and th...

Everyone who uses your brand likely assumes they know how to use the elements, especially if there’s not a Standards Guide. But you can’t leave it up to chance. By creating an agreed-upon set of brand standard guidelines, everyone who uses or applies your brand — no matter what medium — can do so consistently.  Renasant Bank Brand Standards Guide The post Episode 105 | Brand Standards...

We all want to help our world improve, but what can we do as marketers to bring about permanent, positive change? Decisions that affect lives can’t come across as an afterthought. Our team visits with Chukwukere Ekeh, Renasant Bank’s VP of Retail Marketing, who brings to the conversation a lifetime’s experience in the challenges of business and cultural biases. The post Episode 104 | Communication...

The old paradigms for connecting with new and current customers are gone. What will replace them? The needs for banking products are certainly still there, but your message has to do more for you now than ever to bring in the business. Our team dissects the dialogue on offer and offers a few key points of their own on how to connect when traditional contact is still meeting a closed door. The post...

When the current pandemic pressed “Fast Forward” on banking customers’ digital adoption controls, the whole world of bank marketing took a giant step into the future as well. At the same time, business banking reached back into the glory days of client relationships. Hear what Josh Mabus and John Oxford have to say about the juxtaposition this set of circumstances has created. The post Episode 102...

The dynamic duo is back at it, talking Michael Jordan, Joe Exotic, Aerosmith, and more. John delves into stats about U.S. media consumption from eMarketer while Josh relives the “glory days.” Oh, and they talk about showing value in your advertising. Just push play. Brand-Tier Marketing The post Episode 101 | Media Consumption appeared first on Marketing Money Podcast .

What if I told you two guys from Mississippi got a microphone, took a deep breath, and changed the bank marketing world? Welcome to a celebration of an accomplishment that came about one step at a time, just as any project does. If you’ve spent time dreaming about something you’d like to do but have never made any progress beyond that, you’ve missed opportunities without ever hearing them whiz by....

Opportunities to capitalize on the newest content distribution platform depend first on figuring out what it is and whether it’s a place your message belongs. Quibi, a video-content-streaming app designed for mobile phones, debuted this week and opened another door for potential communication with our clients. Before we step through it, though, it’s first critical we understand how the...

Channeling the wit and wisdom of Winston Churchill, the Marketing Money Podcast crew dives headfirst into the fray of the COVID climate. What steps should you take to protect your business? Where and how can you help your community? What does this mean for your marketing plan and where should you look for answers? Tune in for all this and more as our intrepid team enters its finest hour. IDX Sign-...

On the latest episode of Marketing Money, our dynamic duo discusses  Morning Report’ s “ Consumer Views on Retail Banking and Personal Finance .” Is it possible to target clients looking to move banks? If so, how can you, as a bank marketer, reach these potential clients? How does automotive marketing relate to bank marketing? Tune in to hear John and Josh tackle these questions—all while being vi...

It’s Conference Season again. On this episode of Marketing Money, John discusses ways to improve your presentation skills while Josh shares Guy Kawasaki’s rules to maximize the attention of your audience. The better you listen, the better you’ll speak. The post Episode 96 | Speakin’ Ain’t Easy appeared first on Marketing Money Podcast .

In this episode of the Marketing Money Podcast, John and Josh break down what makes a business card stand out in a sea of sameness. Hear Josh expound on the different styles and printing techniques available while stressing the importance of showing value, while John dives into the necessities of a card and how analog and digital business cards can share equal value. Listen in for all things paper...

In this episode, our dynamic duo delves into the depths of building your messaging using a three-tiered approach. Josh, aka Sir-Markets-A-Lot, discusses which media format matches each messaging type. John shares how to break down your budget to allow flexibility in messaging opportunities while navigating the slippery slopes of the yearly budget season. Don’t miss this one—you may even hear a sec...

Happy New Year from the Marketing Money crew! Kicking off 2020, John and Josh discuss the recent  Business Insider  article, “Goldman Sachs reportedly spent $300 million developing the Apple Card — then Apple boasted that it was ‘created by Apple, not a bank.’” Our podcasting pundits ponder what makes this collaboration unique and what community banks can take away from it. The post Epis...

It’s the last podcast of 2019, and we’re talking about wonderful, sappy, low-cost Christmas ads and why community banks have to be a little more intentional with their marketing campaigns. John and Josh discuss Hafod Hardware’s viral Christmas commercial , which, while produced for under $200, would cost any community bank much closer to $1 million to recreate.  ABA Banking Journal | Holidays, Har...

This week, Josh and John break down the three-column strategy that will make planning your social media content as easy as, well…1, 2, 3. This strategy may not change your world, but it will certainly change the way you plan your social media calendar. So, stop letting holidays and bank events sneak up on you, and start telling the stories that your bank should be known for with this simple strate...

When a big bank swoops into your local market and acquires a bank, it’s easy to imagine the marketplace disruption is rife for gathering new deposits from that bank’s old customers. But in actuality, 5% of that bank’s customers leave—10% in a worst-case scenario. Josh and John talk about your bank’s real opportunity when a competitor gets bought out—talent acquisition.  ABA Banking Journal | Flip...

In 1985, an unknown men’s clothing designer forced his way into the national men’s fashion conversation with a single billboard. Josh and John talk about how, at a time when most men’s fashion brands advertised their clothes similarly, this designer stood out from his much more famous competition by doing something completely different. Banks face a similar challenge. How can a bank in a high-pari...

Josh and John are back from Austin and ready to get back into the flow of things. They like to use The ABA Bank Marketing Conference as a barometer for the coming year in bank marketing, so join them for a recap of all the things they learned, the talks they gave, and the questions they were asked.  The post Episode 88 | ABA Bank Marketing Conference—Thoughts, Takeaways, and Oreos appeared fi...

Josh and John have been thinking about ESPN’s Monday Night Football mix-up all week, and what banks can do to learn from it. ESPN heard viewer complaints that down-marker graphics were easily confused with penalty graphics and had the problem solved before halftime. Is your bank putting off customer service problems that could be fixed as easily?  The post Episode 87 | What Can Banks Learn fr...

The business community looks to Disney for lessons in customer loyalty, but often that means overlooking the example Disney sets for market saturation. Disney has released or announced so many new projects in 2019 that the company is a part of every conversation—every breath—in the entertainment industry. They’re acting like a company doing everything they can to stay in business—throwing everythi...