Marketing Money Podcast

What’s the most underrated service in banking? Cash flow management—or “treasury management,” if you prefer to be formal. This week, Josh and John are joined by Mabus Agency Chief Strategy Officer Hunter Young as they talk about the benefits of leading the marketing conversation with cash flow.  The post Episode 85 | The Best Opportunities Banks Have appeared first on Marketing Money Podcast...

It goes without saying—Josh and John are hyped about the upcoming ABA Bank Marketing Conference in Austin, Texas. Even though it’s almost two months away, that won’t stop them from dedicating an entire podcast to talking about it. Listen in to this episode of Marketing Money to find out all there is to look forward to at this year’s conference. The post Episode 84 | 2019 ABA Bank Marketing C...

Brick-and-mortar banks are screwed. At least that’s what Goldman Sachs partner Adam Dell recently told a room full of conference attendees . Josh and John disagree. Incumbent banks have an incredible opportunity to surpass their peers in the current buy-or-get-bought world of banking. Listen as they discuss digital relevancy and take a surprisingly relevant sidebar into modern uses for direct mail...

Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. This week, Josh and John talk rebranding and ask the question: If you’re going to change your name, why not go for something totally different from your competitors? The post Episode 82 | Can You Change Your Name? appeared first on Marketing Money Podcast .

If a bank marketing department operates as an expense instead of P&L, can a bank really measure marketing ROI? The short answer is no…and somehow also yes. The best way a marketing department can show its value (and the value of its individual campaigns) is through smart attribution. So what is marketing attribution, and how can you use? Tune in to hear Josh and John hash it out.  The pos...

For this episode of the Marketing Money Podcast , Josh and John dive into the complex romance between ad agencies and banks. Listen up as they discuss the finer details of choosing the appropriate ad agency and how to navigate the working relationship. The post Episode 80 | Finding the Right Agency appeared first on Marketing Money Podcast .

In this episode, Josh and John hash out John’s 23andMe results, underrated films from the 90s, and 20 advertising pointers from “Wizard of Ads” author Roy H. Williams. They relate these advertising principles to the banking sphere, covering topics from SEO to budget allocation to marketing automation.  Advertising Simplified The post Episode 79 | 20 Things appeared first on Marketing Money Podcast...

Josh and John are in Las Vegas, but that doesn’t mean they’re shirking their podcast duties. They sat down with Jane Barratt and Brett Allred of the bank data aggregation and artificial intelligence firm MX while attending the Financial Brand Forum. Listen up as they discuss how MX uses AI (assisted intelligence) to empower their customers and their customers’ customers.  The post Episode 78...

In the constant tug-of-war between loan and deposit growth, it can be easy to forget about investing in your most important resource: your brand. How can you develop marketing efforts that put your brand first? Too many bank marketers get stuck in the moment—something John and Josh have plenty of thoughts on. Listen to this week’s Marketing Money podcast to get the scoop. Seth Godin’s blog T...

On this week’s Marketing Money Podcast we trade John Oxford for the team at Rain Local to talk about digital advertising, building smart customer databases, and geo-conquesting. Rain Local has been pulling levers and pushing buttons behind the scenes of some of Renasant Bank and Mabus Agency’s most successful digital campaigns. Listen this week as they share some of their secrets. Rain is a full-s...

Josh and John can’t understand why banks continue to copy each other while insisting they’re different. They imagine a generic bank’s website offering “a different way of banking,” while featuring images of handshakes, teller rows, and smiling couples handing bankers manila envelopes. Bank clients expect banks to be banks, but they also want to find the bank that is best for them. The solution? Do...

Josh and John react to “The Problem of Small-Town Banks: People Want High-Tech Services,” published by The Wall Street Journal. Do they think the article is fair? Maybe. Do they think you should read it? Absolutely. Community banks don’t necessarily have to compete with Bank of America or the new BB&T-Suntrust megabank on proprietary technology—they can’t. But community banks do have to work w...

Marketing Money gets down to basics this week with a discussion on checking accounts. Most consumers can’t tell one checking account from another, so what is your bank doing to make the ones you offer stand out? How do they add value to your clients’ lives? Tune in to this week’s episode as Josh and John check in with their takes. The post Episode 73 | Banking Basics: Checking Accounts appeared fi...

In this industry, your competitors offer nearly identical products as you do—which means it’s vital to make the most of your messaging. On this episode of Marketing Money, John and Josh give insight on how your bank can strategically position itself to win clients, drive business, and succeed in almost any market. The post Episode 72 | Massage the Messaging appeared first on Marketing Money Podcas...

Marketing Money Podcast is back, and John and Josh are talking about relevance. See, you’re either relevant or you’re not—and in the case of community banking, there’s not much going around. Tune in to this week’s episode to learn how your bank can readjust its marketing strategy and capture the attention of your audience. The post Episode 71 | Relevance appeared first on Marketi...

On this episode of Marketing Money, John and Josh are joined by Avery Tate and Khaoula Kamal, the highly ambitious students who started the financial literacy initiative, Money Moves. They stop by to share the organization’s roots, talk about the principles it’s built on, and of course, manage to make our hosts feel really old. It turns out, they’re quite successful at all three. Does Josh even kn...

Is Marketing Money now a sports podcast? Drew “Rex” Grossman, Associative Creative Director at Mabus Agency, joins our dynamic duo to clarify that he’s not the former Chicago Bears quarterback and share a few stories about his previous work for the Atlanta Hawks. Eventually, Josh, John, and Drew dive into a captivating dialogue about how to balance data-driven work with the power of creativi...

What does your bank have in common with Disney World? This may seem like a ridiculous question, but Mabus Agency’s Motion Director, Devon Hosford, thinks it’s time community banks start asking themselves this very question. As this week’s Marketing Money guest, Devon shares a few stories from her time at the house of the mouse, and delves into how that experience informs her creative approach to b...

ABA Banking Journal editor-in-chief Evan Sparks joins Josh and John on the latest episode of Marketing Money. The trio discusses GDPR and a variety of hot banking topics while diving into some of the great work the ABA is doing to support open banking initiatives across the United States. Also, Evan gives us a sneak peek of his upcoming story about how the small town of Tupelo, Mississippi, is mak...

Joining John and Josh on today’s episode of Marketing Money is Selena Swartzfager, president of the Mississippi Council on Economic Education. The trio discusses some of the great work the council is doing in Mississippi, and how banks can benefit from providing basic financial education to their clients. Also, Josh attempts to read German, and we learn about John’s deep love for all things Mary P...

What’s the biggest opportunity your bank is missing out on right now? John and Josh will help you find the answer on this week’s episode of Marketing Money. The duo delves into a slew of hot topics, including digitization, the value of customer service, and their all-important ongoing campaign to change bank names across the nation. But wait, there’s more! Want to see how your bank stacks up...

John and Josh need a word with you. The dynamic duo is back from Baltimore and the ABA Bank Marketing Conference , and while they were gone, they decided that bank marketing needs a wake-up call. Who better to sound the alarm than the Marketing Money hosts themselves? Listen in as they drop truth bombs all episode long. The post Millennials and Technology and Brands, Oh My! appeared first on Marke...

On this episode of Marketing Money, the duo teams up with Cassandra Giovanni, marketing manager at Savings Institute Bank & Trust Company, to talk about the rising popularity of artificial intelligence products within community banking. Do these services add value to customer experience? By the end of the podcast, you’ll certainly know John, Josh, and Cassandra’s views on the subject. Giovanni...

Risk is a part of banking. You probably didn’t need us to tell you that, but that won’t stop John and Josh from spending an entire podcast talking about it . What does true risk look like in the bank marketing world? Are you taking enough risks? The guys even bring in PKM systems partner Terry Ammons to lend his expertise to the conversation. Terry discusses relevant risk management strategies for...

Stop what you’re doing—Marketing Money Podcast is here. This week, we have an interruptive podcast about interruptive marketing. John and Josh weigh in on the topic and answer important questions like “What qualifies a smart media buy?” and “Who knows the best knock-knock joke?” Marketing Money Podcast—answering the tough questions so you don’t have to. The post Interruptive Marketing appeared fir...