Marketing Money Podcast

Is it a podcast about deposits or branding? Honestly, John and Josh just can’t decide. In this two-for-one special, you’ll learn how thoughtfully crafted marketing brings in those almighty deposits and how powerful branding helps your bank make a lasting impact within your market and beyond. Sit back and buckle in for another rant-errific episode of Marketing Money. https://www.youtube.com/watch?v...

John and Josh are bringing the heat once again. Inspired by a conversation with a fellow bank marketer, the duo discusses the differences between brand advertising and product-centric campaigns. Which strategy does your bank use? Which should it be using? You may want to seek shelter, because Josh is dropping truth bombs left and right this week. Get ready for an action-packed episode of Marketing...

John and Josh are back with an in-depth discussion on how geo-targeting works (sort of) and how you can use it to optimize your bank’s digital campaigns. The hosts also welcome special guest Shelly Loftin, Senior Vice President of Retail Banking and Payments and Lending for the American Bankers Association . She discusses the upcoming ABA Bank Marketing Conference in Baltimore, where things are ru...

On today’s podcast, John and Josh have in-depth discussions about SEO (search engine optimization) and TPR (tackle pass run)—one of which is entirely legitimate and the other, well, you’ll just have to listen. If you’re interested in boosting your bank’s “searchability”, tune in to learn some practical steps on how to accomplish just that. The post SEO appeared first on Marketing Money Podcast .

John and Josh know a thing or two about branding. As a matter of fact, they know a thing or two about a lot of things. This week, Marketing Money becomes a beer podcast, a sports podcast, and strangely, a podcast about apologies. And, they even get around to talking about bank brands as well. Confused? Listen and see what all the hubbub is about. Best Buy/Bud Light Logos The post Brand appeared fi...

We know cash’s popularity is fading fast, and apps and services like Venmo and Zelle are impacting the banking industry at large. Even friends and family members—grandma included—have begun to forgo cash and checks in favor of these electronic payment methods. How important is it for your bank to adopt new payment technology? John and Josh discuss digital payment services and how they’ll aff...

In the life of a bank marketer, too often compliance officers are made out to be the villains. They are the butt of most bank marketers’ jokes. But, is everything really their fault? This week, John and Josh discuss practical tips to help you maintain a better relationship with your bank’s compliance department. The duo was supposed to be joined by a special compliance guest, but he needed m...

What’s the future of bank branches? In a world where online banking seems to offer almost anything clients might need, you may wonder if there’s any benefit to managing physical locations. John and Josh talk with Siya Vansia of ConnectOne Bank about the importance of investing in the in-branch experience. Listen to learn how your online offerings and in-branch customer service can work toget...

How many unread emails are sitting in your inbox? If you’re anything like John, that number may be too embarrassing to admit. Although many proclaimed email marketing dead in the past decade due to oversaturation, John, Josh, and Mabus Agency President of Financial Services Hunter Young have a different story to tell. Tune in to learn some practical email marketing tips you can utilize starting to...

John and Josh welcome Chris Nichols, chief strategy officer of CenterState Bank, to discuss crafting marketing budgets that will make your bank stand out. The trio even delves into Chris’s early days of blazing the trail for online banking—the life of a pioneer. Tune in for advice from Chris and bid farewell to your budgeting woes. Nichols is an active bank investor, entrepreneur, and lover of qua...

John and Josh are back at it, celebrating some marketing wins. Josh recounts his beef with The New York Times, and the duo discusses how Apple swagger-jacked a Renasant commercial from nearly two years ago (although Josh doesn’t really know what ‘swagger-jacked’ means). How can John and Josh’s success help you make informed marketing decisions for your bank? Listen and find out.   Josh’...

Sometimes we get distracted by the new and shiny. Figuring out the next fintech breakthrough or deploying the latest marketing tactics seem exciting, but in this chase for the latest and greatest, we often overlook the basic fundamentals. In this podcast, the marketing money team reviews five basic fundamentals to help you execute your marketing plans successfully. So turn off that shiny device an...

From advocacy to education and networking, associating with your banking and industry associations can be very beneficial. In this podcast, John and Josh discuss partnering with your banking associations and getting the most out of it. Let the word play on associating with associations begin! The post Guilty by Association appeared first on Marketing Money Podcast .

Tax season is upon us! While everyone is trying to maximize their tax return, learn how to maximize your marketing message while clients have “extra money.” John and Josh talk with Dave Pond, former Digital Program Manager for H&R Block and the newest member of Mabus Agency, about taxes, banking and David Ortiz. The post Tax Season appeared first on Marketing Money Podcast .

Happy Monday from Marketing Money Podcast. In this special episode, John and Josh discuss their favorite, and least favorite, commercials from the Super Bowl. We will get back to bank marketing next time, but for now, enjoy 30 minutes of buffoonery from two bank marketers with too much time on their hands. The post The Best and Worst of Superb Owl LII appeared first on Marketing Money Podcast .

In this episode of Marketing Money, John shares his excitement for the upcoming Justin Timberlake concert, and Josh teaches us what “Superb Owl” means. They eventually get around to talking about Super Bowl commercials, too. How can you learn from the Super Bowl when it comes to marketing your bank? Listen and find out. Follow along here The post What makes a great commercial appeared first on Mar...

The Price is Right might be a game show, but in the world of banking, pricing your deposits correctly can make or break your ability to fund loans at lower costs. How do you get your price right? In this podcast, John and Josh attempt to discuss pricing retail deposits while amusing you with their quirky anecdotes and pointless references to things only they think are funny. The post Pricing Depos...

Listen in on the last Marketing Money Podcast of 2017. John and Josh sit down with Carey Rome and Lisa Beck of  Cypress Resources  to discuss the real-world challenges of content creation within each channel. The post Appropriate Content appeared first on Marketing Money Podcast .

Although content is the current power word in today’s marketing vernacular, even the most creative and amazing content producers lose if they cannot convert it into business. Herein lies one of the most difficult aspects of marketing and sales – the conversion process. In this edition of Marketing Money Podcast, John and Josh discuss the four points–or the finer points, depending on your opinion–o...

In the financial service industry, there are often fears surrounding social media participation. Many of those fears are driven by compliance related issues, along with an inability to create relevant and attractive content. In this edition of Marketing Money Podcast, John and Josh sit down with Carey Rome and Lisa Beck of Cypress Resources to discuss challenges banks face with social media and av...

Social Media might as well be traditional media now. If you’re not on social media, you are probably missing crucial channels in your marketing mix. If you are on social media, how do you know you’re successful? In this episode of Marketing Money Podcast, John and Josh tackle social media and banking – albeit futilely – and the challenges in executing properly. The post Soc...

When communicating with clients or prospects, delivering the proper message can make or break your success. Too many financial institutions lose their message by promoting products and self-serving events (it’s our 77th birthday!) that do not give a benefit to the client. In this podcast, John and Josh riff on messaging and commonly made mistakes in everyday business communication. The post Messag...

Cryptocurrency and the blockchain infrastructure it carries leaves many bankers scratching their heads. Will it be a disruptive replacement for wire transfers, currency and payments? Will it be adopted to varying degrees and become a more accepted function of moving money? In this Marketing Money Podcast, John and Josh riff on the potential impact of crypto on micro-corporate economies and the ban...

The 2017 ABA Bank Marketing Conference was a fun-filled four days of learning and networking. Listen as John and Josh talk about their biggest takeaways and why you should sign up for the 2018 ABA Bank Marketing Conference in Baltimore. The post 2017 ABA Bank Marketing Conference Recap appeared first on Marketing Money Podcast .

The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto- fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actually causes more headache than relief. In this Marketing Money Podcast, John Oxford of Renasant and Josh Mabus of Mabus Agency discuss bank marketing automation...