Marketing Meetup Podcast

This is a BRILLIANT lightning talk from Mark Cook, all about automating social media and the benefits you can reap from them. Just listen to it. You'll enjoy :)

Jodie Cole is a creative through and through - she's also a mountain biking champ, but that's a whole other story. Jodie isn't a speaker - she's a bloody awesome creative person. In this talk, she shares something to make you go mmmm and think all about your relationship and how you use creative services.

This might be the best ever title for a talk at the Marketing Meetup ever. In this lightning talk, Simon shares how the punk rock movement taught him to be a great marketer (even though he likes to pretend he's not really a marketer at all)

Like it or not, Xmas is coming. And in fact, in a corporate world, chances are you're in the 'or not' category because that means one thing... corporate xmas presents. A real minefield, corporate gifting is a tricky one. Thankfully, like the angel of xmas herself - Jenny is here to help you navigate this tricky time with practical advise on nailing this period and leaving your clients with nothing...

In this inspiring lightning talk, Anne-Marie Miller shares her journey to becoming a sketchnoter, and how she now uses the skills she has picked up to remember important aspects of talks she would have never been able to otherwise.

In this talk, Mark Dalgarno aspires to deliver the worst lightning talk in history. Not because he aspires to be bad, but because he uses a great tool to problem solve during times he becomes stuck. This is a truely brilliant lightning talk. Enjoy!

Failure is glamourised within personal development disciples, but much of the chat is without substance - discussing failure as a concept that is to be embraced: yet never really sharing one's own failures. That's why this talk by Adam Tuckwell is useful. In this talk, Adam not only shares why failure is important, but also shares his own. A brilliant talk.

The world is getting a smaller place with digital marketing efforts allowing us to reach everywhere easily. However, just because it's easy to do, doesn't mean it's easy to get right. So, in this talk by Tom Bool, he takes you through his model to starting to get internationalisation correct.

AI and ML are everywhere, and yet at the same time, means so little to so many. Fortunately, like a AI/ML based caped crusader, Alina Ghost - impressive career in tow, is here to help you in what she belives are some impressive use cases of ML and AI in the real world today, and what she believes will also be the future for these much hyped concepts.

As marketers we've been told that blogging is the most amazing thing since forever. But that's really tiresome. It's a grind, and getting results is hard to come by meaning it can be demoralising. Therefore consider this talk a shot in the arm for all you marketers out there. As an inbound guy, Jeremy unsurprisingly argues in favour of blogging. Why? ... Well you'll have to listen to find that out...

We've all heard storytelling is important - we've even heard it on this podcast before. However, now it's reached a full buzzword status - it's always good to revisit a pro discussing the topic rather than your mate Bill reciting what their boss told them last week. Enjoy this funny, interesting, engaging talk in which Martyn valiantly battled a nasty flu to captivate The Marketing Meetup audience...

We all know we should be 'doing' content, but getting it noticed is really hard. That's where Amanda comes in - she's a specialist in creating content in such a way it has every chance of getting more eyeballs. In this talk, Amanda discusses the things you should be thinking about to make sure your content has every chance of being seen where you want it to be.

If you're not from Cambridge you might not know of Faye Holland, but even though she'd never say it... she's kind of a big deal. Faye is a completely inspirational human being whos career has spanned some of the most important companies in the region, during which time she has amassed a wealth of experience and knowledge. In this fireside chat, we took the opportunity to find out a little bit abou...

'Storytelling' as a concept is now 100% a marketing buzzword. Everyone knows that people react better to stories, but few people tell them as well as Jon Torrens. Jon is an ex-games designer, part time stand up comic, current day communications coach and full time brilliant chap. In this talk, Jon explores the exact components required to tell a great story - through telling his own.

Jeremy Knight has graced the Marketing Meetup stage more than anyone else for good reason - his insight into how you can be organising your content and boosting your SEO in the process is invaluable for anyone sinking hour upon hour into making that blog the most special place in the world ever. In this theatrically delivered talk, Jeremy shares what pillar pages, and how they should be the things...

Yes, yes, I know content is EVERYWHERE. But the reason why is that it works. However, few people actually talk about the different types of content you can and should be giving away. Enter Alex Cooper. Alex has carved a real niche for himself on YouTube, amassing over 20,000 followers today and making his content work for him. In this interesting view into Alex's world - he shares not only his tho...

Ever wonder how small companies make it to unicorn status through their marketing? It's all about creating a movement behind the company that transcends the functionality of the product and makes customers understand exactly how something will affect their life, as well as what something does. In many ways, this is marketing 101, yet so many of us get so wrapped up in the day to day we lost sight...

'Kids these days don't care', right? Wrong. You're probably just trying to reach them in the wrong way. In this talk by Harry Seaton - the brains behind the agency 'Fluential' - Harry takes you through what it takes to reach a generation some marketers may have given up on, through the use of influencer marketing. For more from The Marketing Meetup, head to themarketingmeetup.com

This episode of The Marketing Meetup Podcast is supplied by Rob Wilkes of Creative Giant. What is BrandUX? Well Rob describes it as the strategy behind your strategy. Intrigued? In this talk, he discusses his journey as a designer to someone who listens first, how authenticity will always win, and his discovery process - among many other nuggets of

Taz Thornton is known for unleashing the awesome, and that's exactly what she did in this podcast episode. Taz has lived what seems like many lives all in one. The result? She knows exactly what it takes to be happy... but also unhappy. In this empowering talk, Taz challenges you to find your awesome, embrace it, and make the most of the person you are.

Video is so so so powerful - and yet, the uneducated saying again and again isn't going to prove it. That's why you can ask Alex Morris from Lambda Films. He's created videos all around the world, including videos to educate those at risk of natural disaster what to do in the case of emergency. In this talk, Alex talks about the videos he's created and the impact they've had. Sharing how they've c...

Kettle Foods are on a mission to become the 'hoover of crisps' - i.e. the brand so synonymous with crisps they become a byword for the food. One tool to achieve this ambitious aim is PR: often an unexploited and misunderstood channel. In this fascinating and short trip behind the curtain of the famous food company, Tash touches on the methods she's using to get new news, and regular 'we're still h...

Video HAS to be a tool in any marketers kit today - it's no longer new, it's not even that hard to produce. And yet, for some reason, video still seems to be very very successful for some, and a complete mystery for others. In this 'double-header' talk, Colin and Sue discuss not only the things you should be thinking about when creating a video, but also the second (neglected) half of video: how a...

It's not beyond the realm of possibility that you think building a strong community of customers around your products or brand is a really good idea. And yet, so few communities actually thrive, prosper or indeed ever get beyond that initial stage of inviting your mum to like your Facebook page. Ed Goodman has built a community of over 3000 freelancers. More impressively however - the community is...

We're all users of products - that's a fact. However, when it comes to designing our own products: it's often best to call the experts in as we're so often blinded by our own biases. In this talk, Tom Hackzewski discusses what UX is, some best practices, and provides a compelling argument for why you should be prioritising UX before you even start designing your next website or app.