Marketing Meetup Podcast

In this whistle stop tour of SEO, Hannah Thorpe delivers some very very actionable advice for anyone looking to get more traffic to their site.

It's easy to spend £10 on Facebook ads.  It's easy to spend £1,000,000 on Facebook ads.  So if you're going to do it, listen to this pod first, and make sure you're covering all the basics, courtesy of Simon Jared.

There is no such thing as a bad memory - that's what Jordan Harry reckons.  In this useful podcast, Jordan describes the way you can learn to remember names - a true networking superpower!

The same project, but from the perspective of both an agency and the client. A fascinating perspective on the things that people *say* matter, and what *actually* both 'give a sh*t' about.

If there was a 'this is mega-explicit' button for marking podcasts, this would be the one it would be used for.  Nonetheless, Dan Kelsall speaks the truth. A lot of B2B content is shi*e, and a lot of us do persevere with it nonetheless. In this brutal but honest talk - Dan shares with you how to make your content just a little bit less shi*. 

In this practical talk, Marcella Silvestri discusses landing page tips for creating pages that do precisely what you want them to do.

Have you ever fancied working less?  Trick question, of course you have.  In this fascinating talk - Emily West shares just how her marketing agency, made agency, applied just this style of working, and what the results were.

David Fung is a self-confessed introvert. Nonetheless, his career as a magician  dictates he has to be the centre of attention. How does he get around this and turn his weaknesses into strengths?

Kelly Molson is badass. She's the founder of her own agency, Rubber Cheese, and also Mob Happy - a group of female agency owners brought together to encourage more female owners in the industry.  In this talk, she shares her experience on how to meet anyone. First, this is an opportunity to meet your heroes, but it could also be a route to more business. Listen and apply!

Expos have the potential to be a huge waste of money. While footfall is often high, discerning who is the right customer from the masses is no easy task.  In this interesting talk, Adam shares his tips for taking what could be a large white elephant and turning it into a success.

Having built the worlds largest social media following in the construction industry (c.4.5 million followers), Lee has successfully built an agency off the back of his original idea to create a place for the trades of the UK to meet online. In this episode, Lee talks about how he did this and how you can grow a social media audience to benefit you as a business.

Kay is exposed to a range of different clients and problems. She is therefore really well placed to help you plan your marketing campaign.  In this talk, "Why and how to plan effective campaigns", she covers the tools, tricks and tips on how correct planning can lead to great ROI.

Ash Phillips has successfully grown Yena ( A Platform for Founders, Startups & Ambitious Rebels ) - over the past few years.  Why? Well firstly, it became apparent at the time to him that the events he was going to weren’t the best experience he felt he could have. They were expensive, intimidating, old fashioned and crucially, attended by people far more senior than he was. This wasn’t a...

This is a terrific talk.  Google Ads are a massive part of the marketing mix for many, but also a complete mystery for loads more.  In this fascinating and funny talk, Mark Williams-Cook looks to demystify Google Ads, particularly for those working in smaller teams who may consider Google Ads out of their reach, all while maintaining most excellent Lord of the Rings references.

We're all told to create 'great content', but the reality of working in a small team means many marketers don't have the capacity to deliver on the promise of producing good stuff.  In this excellent, well structured and practical talk, Helen Brooks of Further takes you through the stuff you need to know in order to create the elusive 'great content' despite company limitations.

Dave Collins has been 'SEO'ing since 1997. In that time, he's learnt a thing or two about 'the Google'.  In this entertaining podcast, we hear from Dave, very quickly, about his top tips for making Google notice you. 

Rob Lawrence is an audio guy through and through, and in the current age of podcasting being front and centre - it makes a lot of sense to listen to someone who has dedicated their life to audio.  In this podcast, he lists the mistakes he sees many marketers make when launching their own podcast - we'll get our coats now as we've ticked most of them off ourselves!

It's the truth that despite it being our job, we're pretty terrible at marketing ourselves as a function internally.  In this talk, Wendy shares some of her own experiences and insights on how she has successfully ensured that the Marketing Department is taken seriously in all areas of her company

 Something a little bit different from Teresa Brooks. In this well presented, and fascinating talk, Teresa takes you through a journey of perception, and how you can leverage greater awareness of perception to get along and work with other people better.

We're all guilty of thinking 'our' news is 'the' news.  Amanda Bunn has dedicated her career to the art of PR - leading the charge at digital agency Mobas as Head of PR. In this interesting talk, Amanda details the things that make your news actually interesting, as well as some interesting tips for how to structure your releases.

Ever get the feeling you've seen the prediction article you've just finished reading before? How about writing it - struggling for new stuff? In this interactive talk James Gill shares his research having compiled a bunch of articles predicting the 'next big thing' from 2009, 2014, and 2019, with surprising (or perhaps unsurprising) results.

Luca Senatore is a serial entrepreneur with a hell of a story, although that one will have to wait till another time, as today we focus on his experience in growing one of EMEA's leading agencies - Genie Goals.  In this fascinating interview, brought about in a timely manner due to Luca's new book, The Agency: Build, Grow, Repeat, we hear from Luca on what he would do if starting all over aga...

Nicola Bray runs SEVEN companies. Basically, she's superwoman. In this talk, she goes back to the very basics of marketing and shares some values of what marketing really means beyond the channels, beyond the hype and beyond the hyperbole. This is also the second ever talk from The Marketing Meetup: Birmingham, which is very exciting!

Video is still the most powerful tool in a marketer's toolbox for storytelling, yet, people STILL aren't taking advantage of it as much as they should be. Enter Gary Gumbleton, founder of CapCo Group. Gary talks eloquently and in simple terms about video marketing and how you should be structuring your activity to ensure not only that you're producing content in the first place, but also that you'...

Luca Senatore is a serial entrepreneur, leader, and now - author. Luca has started businesses in a range of disciplines including health clinics and ju-jitsu gyms - but his biggest hit has been leading the agency - Genie Goals: famous for work with Calvin Klein, Karl Lagerfeld, Mamas & Papas and many more. In this talk Luca explores what, in his eyes, great businesses do and need to have to be abl...