Marketing Mantra

Brad Smith (Wordable.io) explains how B2B companies can create engaging content that goes viral. This segment is a highlight from "Marketing Mantra Ep. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable)." Listen to the full episode here: https://open.spotify.com/episode/0ANKXmKbCOLGiqEKRgnLuw?si=0ef6939364ae4eb1 Or watch the full interview on YouTube: https:/...

Vijay and Sreekanth (SolRazr) explain the key differences between NFTs built on the Ethereum blockchain and NFTs built on Solana. This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)."  Listen to the full episode here: https://open.spotify.com/episode/52OObjWM...

Vijay and Sreekanth (SolRazr) deconstruct Solana and its fierce competition with the Ethereum blockchain.   This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv...

Vijay and Sreekanth (SolRazr) explain Non-Fungible Tokens (NFTs) in simple terms and provide examples to help you understand this latest crypto phenomenon. This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." Listen to the full episode here: https://open.spotify....

Solana (SOL) is the latest token to take the crypto world by storm. Branded as the "Ethereum killer", Solana was a huge winner in the most recent crypto bull run. Solana's price surged by 50% in a week to reach a new all-time high. At the time of publishing this episode, Solana's price is $185.92. If you're a crypto enthusiast, you'd have definitely heard about Solana.  If you haven't yet hea...

B2B content has long been perceived as boring. But as you'll learn in this episode, there are several ways to be creative with your B2B content. I'm joined by special guest Brad Smith in this episode to discuss the framework involved in creating SERP-topping viral B2B content. Brad is the CEO of a SaaS company called Wordable and runs two successful agencies in the content production and digital P...

Marketing automation has made marketers' lives a whole lot easier. Regardless of the size of your business, you can use automation tools to automate a plethora of marketing activities — from email marketing to social media management to internal tasks — to drive more leads and revenue for your business.  In this episode, I'm joined by Dan McGaw, founder and CEO of McGaw.io , an analytics...

Page speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, Google has finally made it official — page speed is a ranking signal. In this episode, I'm joined by Dimitrii Kustov, the founder of Regex SEO - a full-service digital marketing agency based in Houston, Texas. Dec...

In this special episode, I'm joined by Neil Sheth, a former Investment Banking Consultant turned Digital Content Strategist. He worked in top Investment banks and consulting companies like Goldman Sachs and Accenture for nearly 10 years before starting his own business. Currently, Neil is the founder of Bubbli, an SEO and content marketing agency, and Writefully, a copywriting on-demand service. H...

SEO is an evolving industry. If you don't get up to speed with the latest SEO trends and updates, you'll be left behind and your competitors will soon outrank you in search results. Which is why it's important to stay up-to-date with the latest SEO news and trends so you're never caught off guard. In this episode, I share the 3 best SEO news websites that you should bookmark right away. You can vi...

One page websites are easy to create, great to look at, and fully responsive. Many companies adopt the simplicity of one page websites over complex multi-page websites that may take days to create. But by opting for a one page website for your business, are you hurting your chances of ranking higher than your competitors in SERPs? What are the SEO benefits and limitations of having a one page webs...

Is the audio-based social media app Clubhouse a game-changing product or just a feature masquerading as a product? In my opinion, it's the latter. And in this episode, I'll tell you why I think Clubhouse is a feature and not the revolutionary product marketers are claiming it to be. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resou...

Clubhouse, the audio-based social networking app, has quickly become one of the most popular social media networks in the world. Launched in April 2020, Clubhouse now has 10 million weekly active users and the company itself is valued at over 1 billion dollars. Until now, Clubhouse hasn't had a competitor, but that's about to change with the launch of "Reddit Talk," Reddit's Clubhouse clone. ...

In this episode, I'll be joined by my wife, Raksha Shenoy, who recently started her own venture — Nummy Makhana , a startup that aims at promoting guilt-free and healthy snacking.  If you've been a listener of this podcast, you'll remember Raksha from some of the older episodes. The idea behind this episode is to question entrepreneurs about their existing business model. We'd like to ask the...

Neeva, a search engine built by former Google employees, recently raised $40 million in Series B funding. The company is now valued at $300 million and its product is still in the beta testing stage. Neeva is dedicated to running its platform without any ads and the company follows a unique revenue model.  But does Neeva have what it takes to compete with the search Goliath that is Google?&nb...

Do you run a digital marketing agency or offer SEO services to your clients? Then I highly recommended that you have a set of questions to evaluate the clients you choose to work with. But why is this important? Why should you ask questions? Shouldn't it be the other way around? Having an SEO questionnaire is important because this information will reveal to you whether the new business coming you...

In this episode of Marketing Mantra, I'm joined by Shaurya Jain from Backlink Opportunities, a B2B link building service. Shaurya has been building white hat backlinks for his clients for the last 4 years and knows a thing or two about link building. He also manages a very active Facebook group for link collaborations.  In the episode, Shaurya shares some interesting insights on building back...

Affiliate marketing has been a huge source of passive income for me ever since I started blogging in 2015. It's because of affiliate marketing that I generate a steady side income of over $10,000 a month. So I wanted to do an episode on affiliate marketing, where I wanted to share some of the things I've learned so far. Then I realized a few months back I did an interview with Jules Dan for his po...

I want you to picture this scenario: You've just published a great blog post. It's doing well on social media, your subscribers are loving it, and you've optimized it to make sure it ranks well on Google. If you’ve done all of these things, then your recently published blog post will generate enough traction and traffic. So what do you do after you're done publishing and promoting the post? Do you...

Back in October 2020, Google released a "home movie" on their YouTube channel to show how Google search works. It's a 58-minute documentary that goes into detail about how Google search works and offers an insight into what goes on behind the scenes at Google.  SEOs around the world have been raving about Google's home movie, so last week, I decided to check it out. In this episode, I share m...

How do you revive a blog post that's losing organic traffic?  How do you breathe new life into old content and make sure it continues to generate search traffic in the long run?  If you have these questions in your mind, then this episode is for you.  In this episode, I'll reveal the exact SEO technique I used to increase organic traffic to one of my old posts by 146% in just 30 day...

Google has confirmed that it will be rolling out the page experience algorithm update in May 2021. This algorithm update will combine existing user experience signals (mobile-friendliness, HTTPS, safe browsing, etc.) with something called Core Web Vitals.  In this episode, I discuss Google's upcoming algorithm update and share: what this means for your site's future how to safeguard your site...

In this special episode of Marketing Mantra, I'll be joined by Daniel Daines-Hutt from AmpMyContent ( https://www.ampmycontent.com ). This is his second time on the show — if you're a regular listener of this podcast, you'll remember Daniel from Ep. #28 - The Art of Paid Content Promotion , where he shared some really cool Facebook advertising and copywriting hacks.  If you're not familiar wi...

Live videos get a ton of engagement on social channels like Facebook and Instagram. The only problem? Going live is not easy. What if there was a tool that could help you seamlessly go live with pre-recorded videos on all major social channels?  In this episode, I'll reveal how you can schedule and live stream pre-recorded videos on social media with OneStream Live , a tool that allows you to...

Ever wonder what it takes to beat stiff organic competition and reach the top of Google search results? The answer lies in creating 10x content. In this episode, I'll explain what 10x content really means and why it's important to create 10x content if you'd like to rank higher in search engine result pages (SERPs). Tune in to learn: What is 10x content? Why 10x content is important Criteria for 1...