Marketing Mantra

This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend Jab, Jab, Jab, Right Hook by Gary Vaynerchuk . This book is a culmination of everything Vaynerchuk has learned...

In this episode, I'll explain the importance of search intent and what you need to do to optimize your content for search intent and rank higher on Google. You'll learn: What is search intent? Why search intent is important The 4 different types of search intent w/ examples 5 steps to optimize your pages for search intent To learn more about search intent and for more insights into optimizing your...

This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend All Marketers Are Liars by Seth Godin, one of the most influential marketing thought leaders and bestselling a...

Google products have faced intense criticism in the last few years and their search engine has not been spared. Among the criticisms, the most troubling ones are invasion of privacy and creating a "filter bubble."  With a 87.35% market share of global searches, it's not easy to compete with Google and there are very few companies that are currently competing with Google in the search eng...

In this episode, I’ll be joined by our special guest, Alexandra Tachalova, who is one of the most dynamic and accomplished digital marketing thought leaders. If you follow any of the top marketing blogs or publications, I’m sure you'd have stumbled upon one of her articles. She’s a frequent contributor at Moz, Search Engine Journal, Social Media Examiner, among many others. After having worked at...

This episode features our special guest, John Vuong, the owner of Local SEO Search, a 4.9-star, full-service local SEO company based in Canada. Since starting his local SEO company in 2013, John has been on a mission to help businesses stand out with useful, informative, and locally-focused content.  In this episode, John will be sharing lots of insights on local SEO and he'll be specifically...

"Book Recommendation" is a new segment I've started to talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there.  In this episode, I recommend Mindset by Dr Carol Dweck , one of the world's leading researchers in the field of psychology. Tune in to find out w...

In this episode, I'll be joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast.  Jules is a group fitness instructor turned email copywriter and has a passion for stories. His podcast, Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secret...

In this episode, I reveal the top 3 must-watch movies for entrepreneurs. These movies will not just entertain you, but you'll also learn something new or, at the very least, be inspired. If you need more recommendations for movies based on entrepreneurship and business, check out my list of 21 Best Movies for Entrepreneurs ( https://www.99signals.com/movies-entrepreneur-watch-inspiration/ ).&...

In this episode, I'll be joined by our special guest, Michelle Vandepas, co-founder of GracePoint Matrix Publishing. Michelle has made her career helping people write and publish books to help them grow their personal or business brand. She is a leading expert for entrepreneurs who want to share what they’ve learned with the world by becoming an author. As a book coach and publisher, Michelle has...

This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall shares 3 books that he recommends to entrepreneurs.  Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing...

This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall talks about the biggest mistake most entrepreneurs make.  Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Mark...

In this special episode, I’ll be joined by John Wall, co-host of Marketing Over Coffee . If you haven't subscribed to Marketing Over Coffee already, I'd urge you to do so right now. It’s one of my favourite marketing podcasts and it’s also one of the most highly-regarded marketing podcasts with over half a million downloads annually. The show follows a unique format — John Wall and his co-host Chr...

In this episode, I'll reveal the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google. Tune in to find out what these bad habits are and what you can do to avoid them. -=-=-=-=- Tools and resources discussed in this episode: Image compression tools: TinyPNG - https://tinypng.com/ ImageOptim...

In this edition of "Social Media Buzz this Week," I'll share my thoughts on IGTV enabling monetization, which will finally let creators earn money from their IGTV videos. IGTV hasn't gained any traction so far, but this move may finally help it compete with YouTube. Tune in to learn more about Instagram's new feature. Visit https://www.99signals.com for more insights on SEO, blogging, and marketin...

Google has had a busy 2020 so far. Not only have they changed the look of paid and organic search results on desktop, they have also rolled out a major update to featured snippets. Tune in to this episode to learn more about these changes and their implications on your search traffic. Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. -=-=-=-=- SEO news stories disc...

This is a highlight from Marketing Mantra Ep. #39 - Craig Campbell Interview: Epic Affiliate Marketing Strategies for Beginners . In this segment, Campbell shares his number 1 advice for affiliate marketers who are just starting out. Tune in to the full episode to learn more about Craig Campbell's favorite affiliate marketing strategies: https://open.spotify.com/episode/2WamDbim3cjBW9Yk9SGY23 -=-=...

In this episode, we'll be joined by SEO expert Craig Campbell who will be sharing some of his favorite affiliate marketing strategies. Craig has over 18 years of experience in digital marketing, having worked with many small to medium-sized businesses with all aspects of digital marketing. He is also a regular speaker at SEO events and has conducted several webinars for SEMrush . If you're looking...

In episode 38 of Marketing Mantra, I'll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion "nerd." Before he founded Pathmonk, Lukas worked at Google for quite some time as UX Manager in the mobile optimization team.  The theme of this episode will revolve...

In this episode, I’ll be talking about BERT which is Google’s latest algorithm update. On October 25, 2019, Google made an official announcement on their blog that they had rolled out a new search algorithm update called BERT . Google is calling it their most important update in the last five years. Tune in to this episode to learn more about how BERT will impact search results and what it me...

In this episode, we'll be joined by Subramanian Kalpathi, author of "The Millennials." He will talk about the collaboration challenges faced by millennials and what entrepreneurs can do to foster a culture of collaboration.  This episode is hosted by Raksha Shenoy, who worked with Subramanian Kalpathi at KNOLSKAPE.  About Subramanian Kalpathi Subramanian Kalpathi (Subbu) began his c...

If you have your own podcast, then you'd probably know how difficult it is to keep a track of your podcast downloads on so many different channels where your podcast is available. Luckily, there's a tool that provides accurate analytics data for podcasts. And it's 100% free. Tune in to this episode to learn more about this incredibly useful podcast analytics tool. -=-=-=-=- Visit https://chartable...

In this episode, I'll be joined by Ish Jindal, co-founder of TARS Chatbots, a popular chatbot-building platform . TARS  enables marketers to create chatbots that can be used for lead generation. We'll talk about the evolution of chatbots, Ish's entrepreneurial roots, and why he believes conversational landing pages created via chatbots are more effective than static landing pages. Really...

In this episode, I talk about the recent WeWork fiasco. From its delayed IPO to the bizarre behavior of the company's co-founder & CEO, Adam Neumann, WeWork has been making the news lately for all the wrong reasons. So in this episode, I'll break down the sequence of events that unfolded over the past few weeks that took WeWork from being a potential Wall Street darling to a cautionary tale.&n...

In this episode, I'll be sharing the top 3 news stories in Search Engine Optimization (SEO) in August 2019.  From Google's featured snippets algorithm update to Google making podcasts playable in search results, here are all the trending SEO news stories from August 2019 that you need to be aware of.  -=-=-=-=- Top 3 SEO News Stories in August 2019 Google Makes Podcasts Playable in Searc...