Marketing Mantra

Disclaimer: This episode includes discussion about the tobacco industry. Nothing in this conversation should be considered an endorsement or promotion of tobacco use. Smoking is injurious to health. Please make informed decisions. What does it take for a 95-year-old family business to stay relevant in 2025? That’s the central question in this conversation with Abhishek Pai, who represents the four...

In this episode of Marketing Mantra , I share my honest take on the growing chaos of acronyms around AI search. Every week there’s a new one: AEO, LLMO, AIO, GAIO, SEvO, and honestly, most of them don’t make sense. They’re shallow rebrands of SEO dressed up with new jargon. I break down where each of these acronyms came from, why they don’t hold up, and why only one term actually deserves a place...

Affiliate marketing has changed dramatically, and I’ve felt it firsthand. With content saturation, shrinking organic visibility on Google, and declining trust, the old playbook of publishing reviews and waiting for rankings no longer works. In this episode of Marketing Mantra , I share how I’ve adapted my approach to keep affiliate revenue steady in 2025. You’ll learn: Why the old “publish a revie...

Feeling the impact of Google’s latest algorithm updates? You’re not alone. In this episode, I break down the steps you can take to recover your site’s traffic after being hit by the dreaded updates—especially the "Helpful Content" update. What You’ll Learn: How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check Key steps...

In this episode of Marketing Mantra , I'm joined by special guest Anil Agarwal, the founder of BloggersPassion , one of India’s top digital marketing blogs focused on blogging, SEO, and affiliate marketing. Anil shares his incredible journey, starting BloggersPassion in 2010 and growing it into a blog that generates over $10,000 in monthly revenue. He also reveals the strategies that helped hi...

In this episode of Marketing Mantra , we dive deep into the Hook Model, a powerful framework popularized by Nir Eyal in his groundbreaking book Hooked: How to Build Habit-Forming Products . This model has been used by the world’s leading tech companies to create products that users can’t resist. Join me as I break down the four phases of the Hook Model—Trigger, Action, Variable Reward, and Investm...

In this episode, we explore easy-to-implement SEO strategies that can provide immediate improvements to your website's visibility and performance. Tune in to get actionable tips that can enhance your SEO efforts right away. -=-=-=-=- Resources Mentioned: Semrush - https://99signals.com/semrush/ Ahrefs - https://ahrefs.com/ Yoast SEO - https://yoast.com/ Special Offer: Don't forget to grab...

AppSumo’s Sumo Day 2024 is the can't-miss event of the season for entrepreneurs, featuring exclusive lifetime deals on a wide range of essential software tools from June 9th to June 13th. In this episode, we’re diving into the top 3 deals from AppSumo’s Sumo Day. I’ll walk you through why these deals are a big deal for anyone looking to boost their business. You’ll hear about each one, why I t...

Local SEO can transform your business, making it the go-to spot in your community for what you do best. In this episode, we dive deep into the basics of Local SEO and examine crucial strategies to help you drive more customers to your doorstep and boost your online visibility. Whether you’re managing a café, running a dental practice, or owning a quaint bookstore, these insights are tailored to he...

Curious about how to achieve top SEO rankings without spending a dime? In this episode, I reveal a zero-cost SEO hack that's been the cornerstone of our success at 99signals, drawing in over 100,000 organic visitors each month . Tune in to unlock the full potential of your SEO efforts with this proven method. -=-=-=-=- Resources Mentioned: Google Search Console - https://search.google.com/sear...

In this episode, we unpack the essentials of link building for those just starting their SEO journey. Join us as we reveal three proven methods to build high-quality backlinks from scratch, even when you’re starting from ground zero in authority. -=-=-=-=- Resources Mentioned: Link Building Secrets (eBook) : Access the eBook and bonuses: https://ebooks.99signals.com/link-building-secrets/order Fin...

Google's SGE (Search Generative Experience) is on the brink of revolutionizing the search industry. In this episode, we reveal the potential impact of Google SGE on website traffic and offer a few insider tips on optimizing content for this latest search feature and staying ahead in the SEO game. -=-=-=-=- Tools & resources discussed in this episode: Google SGE - https://labs.google/sge/ (...

Keeping tabs on your website’s traffic is your golden ticket to making smart, data-backed choices about how well your marketing efforts and campaigns are doing. In this episode, I reveal the 5 best traffic analysis tools to optimize your site's performance. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] ⁠ 7 Best Traffic Analysis Tools to Boost Your Website’s Performance...

It's that time of the year again: AppSumo's Black Friday 2023 is finally here! Mark your calendars for November 19 to November 28, because this year’s lineup of deals is nothing short of spectacular. While AppSumo's Black Friday main event launches on November 19, there are a few early access deals up for grabs right now! You can find AppSumo's entire Black Friday early access line...

Signing up for business newsletters is a super effective way to keep up with the latest business buzz. The issue, however, is the sheer number of business newsletters out there. You wouldn't want to end up with your inbox crammed full of too many of them. In this episode, I reveal the top 10 business newsletters that are worth your attention, ensuring you get the most valuable insights without...

This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola exper...

AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience. On this episode, we are joined by special guest Jyotirmoy Dutta (JD), co-founder of Yarnit, who sheds light on how AI can help manifest stories in different formats, including vis...

In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budget, and ensuring proper indexing for improved search engine visibility. If you're aiming to enhance your website's technical SEO performance, this episode is a must-listen. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] 10 Techni...

On this special episode of Marketing Mantra, guest host Raksha Shenoy, founder of Nummy Makhana, shares valuable insights on "Resistance and Resilience" for entrepreneurs. Raksha emphasizes the significance of focusing on both product development and organizational growth, drawing from personal experiences and real-world examples of successful and unsuccessful companies to illustrate imp...

Uncover the captivating story behind ChatGPT, from its origins to becoming a cultural phenomenon. Explore the milestones that shaped its history and be amazed by its impact on our digital landscape. -=-=-=-=- [Episode Source] History of ChatGPT: A Timeline of the Meteoric Rise of Generative AI Chatbots - https://www.searchenginejournal.com/history-of-chatgpt-timeline/488370/ [Search Engine Journal...

In a time marked by incredible tech advancements and the digital revolution, there's one industry that stands out for its game-changing impact: FinTech. From digital payments and lending platforms to robo-advisors and blockchain technology, FinTech has disrupted traditional financial systems, offering greater convenience, accessibility, and efficiency to consumers and businesses alike. In this...

Welcome to a new segment of Marketing Mantra called "When Marketing Fails." In this segment, we'll deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. While success leaves clues, failure leaves lessons. In this episode, we explore a classic marketing failure: The Ford Edsel. Dubbed as "the Titanic of Automobiles,"...

With the rise of artificial intelligence and machine learning, marketers are now able to create high-quality content in a fraction of the time it would take with traditional methods. In this episode, I'll be sharing the top 5 AI content creation tools that every marketer should consider adding to their arsenal. You'll also learn about the pros and cons of using AI copywriting tools and how...

On this episode, I share my favorite SEO hack to 2x your search traffic. This powerful tactic is utilized by some of the biggest names in the industry, including Semrush, Ahrefs, HubSpot, and Neil Patel, to maintain their lead over competitors in the search engine results pages. Tune in to learn how to apply this SEO tactic to your website and drive significant growth in traffic. -=-=-=-=- This ep...

Google's foray into AI is not going as planned. An underwhelming AI event coupled with a disastrous Twitter ad led to a significant drop in the company's stock price and a loss of trust among its investors. In this episode, we take a closer look at Google's AI mistake that cost the search engine giant $100 billion in market value. Learn what went wrong and how Microsoft's ChatGPT-powered Bing is c...