Marketing Mantra

In this episode, I delve into Google's latest AI chatbot announcement, a potential rival to OpenAI's widely-used ChatGPT. Join me as I break down the details and explore what this means for the future of AI technology. -=-=-=-=- This episode is sponsored by GrowthBar , an AI-powered content and SEO tool that helps you create content that Google loves. Try GrowthBar for free for 5 days: https://www...

Mobile SEO is growing in importance. 59% of all website traffic worldwide comes from mobile phones. And according to Google, there are more searches on mobile than on desktop. If you're not optimizing your website for mobile SEO, you're going to lose out on a massive amount of traffic. On this episode, I share an EASY hack to improve your mobile SEO with Google Search Console.  Time-stampe...

I've been an affiliate marketer since 2016. When I launched 99signals, my online marketing blog, I never imagined that it would one day generate a side income of $12,000/month. My affiliate marketing journey began when I started promoting a premium SEO tool on my blog. Fast forward to today, this SEO tool has generated more than $250,000 in commissions. On this episode, I share my BEST piece of ad...

The creator economy has been steadily growing for the past few years and it shows no signs of slowing down anytime soon. While 68% of global creators do it part-time, in the long term, more creators are predicted to sign up for content creation to catalyse their careers and build their personal brands — which will in turn help them land better jobs or better freelance projects. In this episode, I...

From a business growth perspective, choosing the right SaaS pricing model and strategy is a must. Most business owners I have worked with treat it almost like an afterthought, but the reality is an effective pricing strategy is vital for business success. In this episode, I'm joined by Corey Haines, the creator of SwipeWell , Swipe Files , and Copywriting Prompts , to deconstruct SaaS pricing mode...

When it comes to content marketing, your end goal should always be to get more conversions — whether it's someone purchasing your product, downloading your eBook, filling a form, or signing up for your service. That's where conversion rate optimization (CRO) comes in. Daniel Daines-Hutt is back on the show to deconstruct conversion rate optimization and reveal tried-and-tested CRO tips to improve...

Welcome to SEO news recap, a new monthly segment I'll be doing on my podcast to recap all the top news stories in the world of SEO to help you stay informed about the ever-changing landscape of SEO. On this episode, I break down the 3 biggest SEO news stories from October 2022.  -=-=-=-=- News items discussed in this episode: Google on the Use of Stock Photography - https://www.searchenginejo...

This episode is brought to you by Semrush . Semrush is an all-in-one marketing toolkit that is best known for its SEO, competitor analysis, and content marketing features.  Try Semrush free for 30 days and test out all the tips discussed in this episode: https://www.99signals.com/go/semrush-agency/ There are several ways you can use Semrush to boost your SEO and content marketing efforts. The...

WordPress is the world’s most popular content management system (CMS). It powers over 35% of all sites on the internet, eclipsing all other players in the CMS market. When it comes to choosing the right WordPress SEO plugins, it’s important to be super selective. On this episode, I share the 3 best WordPress SEO plugins that you can install on your site to improve your search rankings. -=-=-=-=- T...

Having the right content marketing stack is key to running successful content marketing campaigns and reach your marketing goals. On this episode, I talk about the 10 best content marketing tools that deserve a place in your tech stack. -=-=-=-=- Tools & resources discussed in this episode: [99signals Blog Post] 43 Best Content Marketing Tools to Level Up Your Content Game - https://www.99sign...

Back in April 2022, Ahrefs launched their new pricing plans. The new usage-based pricing structure adopted by Ahrefs has stirred up a lot of controversy in the SEO community. On this episode, I deconstruct Ahrefs' new pricing and explain my reasons as to why I believe it's a bad move by the company.  -=-=-=-=- This episode is sponsored by GrowthBar , an all-in-one SEO toolkit that helps you c...

Google’s Chrome web store offers a variety of different SEO extensions to take your SEO to the next level. On this episode, I share the 5 best SEO Chrome extensions you can use to transform your web browser into an SEO powerhouse. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] 26 Best Google Chrome Extensions for SEO - https://www.99signals.com/chrome-extensions-seo/ SEOqua...

Recently, I did a webinar for Serpzilla on the best link building practices. In the webinar, I shared 5 of my favorite link building strategies. The best part about these strategies is that anyone can use them to increase their site's authority and gain organic traction. On this episode, I share these 5 easy link building strategies so you can implement them for your own site. -=-=-=-=- This episo...

On-Page SEO is a critical part of improving your website's search traffic. On this episode, I share 10 actionable on-page SEO tips to help you keep up to speed with the ever-changing SEO landscape.  -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] On-Page SEO Guide: 20 Actionable Tips to Boost Your Rankings - https://www.99signals.com/on-page-seo-tips/ [Blog Post] Search...

Marketing analytics tools are used to uncover insights that can improve your marketing performance. With a plethora of marketing analytics tools on the market, it's not easy to decide which marketing tools are worth using. On this episode, I recommend 5 best marketing analytics tools that can really level up your marketing. -=-=-=-=- Tools & resources discussed in this episode: #1 Google Analy...

A few weeks ago, Ahrefs launched their own search engine called Yep . Aside from being a privacy-focused search engine, Ahrefs promises a 90/10 revenue split for creators. I've been using Yep for the past few days and it's safe to say I'm a bit underwhelmed. Tune in to this episode to learn why I think Ahrefs has made a huge blunder with this move. -=-=-=-=- This episode is sponsored by GrowthBar...

A few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts. Using the remarkably easy 6-step content upgrade strategy, I was able to significantly increase organic traffic to my blog. The content upgrade strategy is a process of relaunching an old blog post with new and updated informatio...

SEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optimize your SEO campaigns. -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit ( https://resour...

It's time for a book recommendation. In this episode, I talk about one of my favorite business books , Traction by Gabriel Weinberg and Justin Mares. Tune in to learn why I think this book is a must-read for entrepreneurs and small business owners.  -=-=-=-=- Resources discussed in the episode: Traction by Gabriel Weinberg and Justine Mares - https://www.99signals.com/go/traction/ More book r...

In this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google. -=-=-=-=- Tools & resources discussed in this episode: [Blog post] 15 Common SEO Mistakes to Avoid - https://www.99signals.com/common-seo-mistakes/ Semrush : Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/ Free and Paid WordPress Caching P...

Last month, Facebook's stock value fell by 26% because of disappointing results in the last quarter. As a result, the company's total valuation dropped by $250 billion. While some contribute the drop in Facebook's revenue to increased competition from TikTok and the uncertain future of Facebook's metaverse, the real reason might be something else. But the fact remains that a lot of online advertis...

Twitter is testing a new feature that promises exciting possibilities. Listen to this quick episode to learn more. Source: Social Media Today - https://www.socialmediatoday.com/news/twitter-is-working-on-a-new-podcast-tab-to-facilitate-discovery-and-engagem/619713/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog,...

Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally different SEO metric. On this episode, we examine pogo-sticking from an SEO perspective. You'll learn the main causes of pogo-sticking, whether it's a ranking factor, and how you can ensure your content is more engaging. -=-=-=-=- This episode is spo...

Google has a plethora of free tools to help with your SEO. But Google Trends is perhaps the most underrated and underutilized SEO tool in Google’s repertoire. In this episode, I reveal 5 ways you can use Google Trends to improve your SEO. -=-=-=-=- This episode is sponsored by GrowthBar , an all-in-one SEO toolkit that helps you create content that Google loves.  Try GrowthBar for free for 5...

SEO metrics are critical data points that help you understand if your SEO efforts are working. With a plethora of SEO metrics vying for your attention, it’s important to separate the wheat from the chaff. But the question is: how do you differentiate between useful SEO metrics and vanity metrics? On this episode, we take an in-depth look at 10 SEO metrics that are worth tracking. By the end, you’l...