Marketing Made Easy for HR Consultants

Earlier this month, I decided to hold a free live Q&A for HR Consultants to get answers to any questions they felt like asking.  I created the event and publicised it widely, but only two amazing HR Consultants, Susan and Marie, showed up!  Not to worry – their questions were gold. In this candid conversation, we dive deep into the challenges of scaling an HR consultancy and share actionable s...

You think you need to sell HR. But that's a complete misunderstanding. And that one simple, but common misunderstanding is silently wrecking your marketing, crushing your sales, and making you feel like you're shouting into the void on LinkedIn. So in this episode of Marketing Made Easy for HR Consultants , I’m pulling back the curtain on the biggest marketing mistake I see every solo HR...

As an HR Consultant, you know lead generation is essential, but you might not be sure where to start. You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even trying some direct or lumpy mail. You’ve managed to land a few clients here and there, but if you’re honest with yourself, those clients mostly came from luck or referrals. And despite your efforts, you...

Ever wondered what to charge for your HR services… without scaring the client off? You don’t want to undercharge and resent the work. But you don’t want to overcharge and lose the sale either. So you second-guess yourself. You tweak the number. You stall sending the proposal — just in case it’s “too much.” Sound familiar? Well, this episode of Marketing Made Easy for HR Consultants is going to hel...

If you've been a self-employed HR Consultant for longer than five minutes, chances are you’ve been invited to join BNI. Maybe you’ve tried it. Maybe you haven’t. Either way, you’ve probably heard one of two things… “It’s a silver bullet for business success – all my clients come from BNI.” or “It’s a cliquey cult with fake referrals where you’re forced to build everyone else’s business instea...

Most HR Consultants read business books with the best intentions. But then life happens. The plan feels overwhelming. And when they don't get immediate results… they quietly stop. Which isn't ideal. Especially if you've bought the book because you want a better business. So if you’ve bought a copy of The Complete Guide to Building a £70K HR Consultancy (or thought about it), and you...

Most self-employed HR consultants are brilliant at what they do… Amazing HR knowledge, passionate about helping businesses have the best people possible, and always staying on top of their employment law knowledge. But they're invisible to the people who actually have the power (and budget) to hire them. And that means they're waking up at night and wondering where the next client is com...

Most HR Consultants have a fundamental misunderstanding of what LinkedIn is and how to best use the platform. Meaning, they're wasting their time firing posts and DMs into the void. So if getting little-to-no engagement, few leads, and even fewer clients has been your experience...  Then this is the episode for you, my friend. You’ll discover: A simple 4 step strategy for getting leads and cl...

There’s a huge myth in the HR Consultancy world that catches EVERYONE out. What’s the myth?  “ SMEs are a target audience. ” Wanna know why this myth is destroying your business?  And what to do instead so you can… Leave your peers and competitors in the dust… Get an abundance of leads and clients queuing up to work with you… And finally make marketing your HR Consultancy easy? Then click here and...

You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant. So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing. And then you go and experience an awkward AF afternoon. Small talk with strangers… everyone trying to sell their own stuff or get free advice… and then a few poten...

Most HR consultants overcomplicate their marketing. They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers. Posting on LinkedIn… Networking… Even trying out a bit of lumpy mail here and there - all without any kind of plan. But that’s like throwing random ingredients into a mixing bowl and expecting to create a cake. Effectively, tactics without strateg...

This week's episode is a discussion with Natalie Ellis of Rebox HR where you'll discover: How HR Unboxed Started – Natalie Ellis shares how her podcast was created by accident and why authenticity is key to its success. Why HR Consultants Should Listen to HR Unboxed – The podcast offers real, unfiltered HR stories, insights into tribunal cases, and workplace confessions that HR professio...

Ever Been Left in Proposal Purgatory? Your "perfect fit" client who was THRILLED about working together suddenly vanishes into thin air. No replies. No feedback. Nothing but deafening silence. Meanwhile, you're left checking your inbox every 5 minutes, second-guessing everything from your pricing to your professional worth. In this week's episode, I'm ending the ghosting n...

This week's episode is all about making sure you don’t waste time talking with people who will never become clients—no matter how interested they claim to be. You’ll discover: Why charging for consultation calls is a no-brainer move that every HR Consultant should do. How to ask for a paid consultation call without losing the lead. When you should ask to be paid for consultation calls (HINT -...

This week's episode is a behind the scenes coaching call with my client, Hannah Webb where you'll discover: Why charging for consultation calls is a no-brainer - and every HR Consultant should do it. (Find out how at the 8 minute mark) How to build a pipeline of leads and clients and avoid the dreaded feast or famine - FOREVER.  Grow your list of leads with this simple LinkedIn tactic (....

On this week's episode we discuss why retreats could be the secret ingredient to making you stand out as a HR Consultant. 🔊 Listen now to discover: ✅ How you can build stronger relationships with your clients – without spending all your time on calls. 💡 Why retreats lead to faster business growth (and how they can make you stand out to your clients). 🚀 The secret ingredient that turns an...

On this week's episode we discuss how to transform your client interactions BEFORE you get on the phone with them... So tune in and discover... 🎯 How to stop wasting hours on calls with people who were never going to become clients in the first place. ⏳ A simple strategy that helps you filter out time-wasters before you even pick up the phone. 🚦 How top experts protect their time —and why...

In this episode, I'm joined by Zoe McKeown to discuss Facebook groups and how to get the most out of them... so you aren't posting and hoping without any ROI. So tune in and discover: 🎯 The simple shift that turns a dead Facebook group into a thriving community bursting with potential clients. 💡 Why most HR consultants waste time posting about their expertise—and what to do instead to...

In this episode you'll hear about the 9 essential elements that every HR Consultant needs if they want to build a business that earns £70K or more. Specifically, you’ll discover: The #1 mistake HR consultants make in their marketing – and how to fix it. Your secret weapon for standing out in a crowded market – and how it can make clients come pre-sold. How to turn your LinkedIn profile and we...

In this episode, I'm joined by June Hogan from Wildwood Coaching to discuss her HR business journey - and how she went from struggling and overwhelmed to a market-leading HR Consultancy. So, if you're struggling with leads, clients, sales, and profits then this is an episode you don't want to miss! Tune in and discover: 🎯 The Mindset Shift That Transformed June Hogan’s Career – How...

In this episode, I'm joined by Anna Barefield to discuss funnels and why you should have one for your business. So tune in and discover: 🎯 How Funnels Can Simplify Your Lead Gen Process – Learn how to turn strangers into raving fans without endless networking or LinkedIn posts. 💌 The Secret to Building an Email List That Works for You – Why your email list is your most valuable business ass...

Ready to make 2025 your most successful year yet?  Good, because in this episode, you'll discover: Proven steps to set goals that stick – and the key actions to ensure you actually achieve them. The #1 reason people fail to achieve their goals – and a simple way to overcome it. Why goal setting is essential for achieving anything worthwhile in life – and how to do it effectively. A powerful C...

A brief podcast to thank you for listening along, to thank you for working with me, and to thank you for all your support. I also share a brief insight into the upcoming episodes - so make sure to check that out if you want to hear more about what to expect! Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consu...

A brief festive message from me to you! Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane F...

💡 Struggling to market your HR consultancy without burning out? This week on the podcast, I’m joined by the brilliant Shelly Terry to talk about something every HR consultant needs to know: How to repurpose your long-form content effectively . 🎙️✨ Here’s what you’ll discover: 👉 How to do more marketing with less effort . 👉 Why long-form content is your secret weapon to standing out. 👉 Five cr...