Marketing Made Easy for HR Consultants

Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method...

In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR. An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on. When Paul first came to me, he was doing what most HR consultants quietly end up doing: • Posting on LinkedIn when he remembered • Taking the odd referral • Trying to be consistent without any real structure • Wonder...

If you’re an HR Consultant who’s tired of the feast-and-famine cycle — one month fully booked, the next wondering where the next client will come from — this episode is going to feel like a turning point. In this conversation, Lucia shares how she went from “no idea where my next client is coming from” to building a predictable, confidence-boosting pipeline that works quietly in the background whi...

If you’re an HR Consultant who wants to offer something your competitors don’t, something that instantly makes clients trust you more and rely on you more… this episode is for you. I sat down with Tom Vivace — People expert, L&D specialist, and Founder of Viva People — to unpack why colour profiling is one of the simplest commercial advantages any HR consultant can add to their business . In t...

We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding. But here’s the simple truth:  You don’t get new results by doing the same old things. Most people try to upgrade their life while keeping everything else the same — same habits, same prices, same routines, same thinking. Then they wonder why nothing shifts. In t...

HR Consultant... If you want a simple, straight-forward system for generating leads without networking or posting, this is the one event you need to attend before the year ends. It's called, One Funnel, Endless Leads and it's free and live on Monday 2nd December. No replays. Limited spaces. Act fast if you don't want to miss out. 👉 Grab your free ticket here: https://theinfluential...

If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up… This episode is going to be a breath of fresh air. In this episode, you’ll finally understand why all your effort hasn’t turned into predictable leads, clients, sales and profits — and what needs to be in place so it does....

We all want a great life — more clients, more income, more freedom, more joy. But here’s the uncomfortable truth: you don’t get any of it without taking massive action. Most people underestimate the sheer volume of effort required to build a business, create opportunities, and change their circumstances. They take small steps… then wonder why nothing big happens. In this Sunday Session, I’m sharin...

Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR… They’re struggling because they’re building their business on random tactics instead of a simple, reliable system. In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable...

Most people think the answer to their problems is to work harder — post more, say yes more, push through. But the truth is, reacting like this keeps you stuck. And most problems have an upstream cause, with small solutions that fix them better than last-minute effort. In this Sunday Session, I’m sharing a quick story on why “walking upstream” beats firefighting, how it shows up at work and at home...

If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you. Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and when it quietly keeps you stuck in feast-and-famine mode. Because the truth is: Sales Navigator can be great — but only under the right conditions. And if you want...

Everyone wants to get more done — but without a schedule, that’s not necessarily going to happen. The truth is, if it isn’t in your diary, it isn’t real. “Someday” never arrives — but Tuesday at 10am does. In this Sunday Session, I’m sharing why scheduling is one of the simplest yet most powerful habits for creating progress — in your business and your life.  You’ll hear how a classic Yale study p...

If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you. I’m breaking down funnels in plain English: what they are, why they give you an on-demand pipeline , and how to build one that brings clients, sales, and profit when you decide—not wh...

Nobody likes failing. But what if failure wasn’t the end of the story? The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will.  In this Sunday Session, I’m sharing how to see failure as tuition rather than punishment, with lessons from sales calls that didn’t convert, campaigns that flopped, and stories from Edison, Jordan, and M...

I was recently asked if I only help HR consultants with LinkedIn and email marketing. And honestly — it shook me. Because I thought it was obvious what I’m about, what I believe, and what I actually do. Turns out… maybe it isn’t. So I’ve recorded this episode to set the record straight. To share my philosophy for building a successful HR consultancy . So if you’ve ever wondered what I stand for, w...

Most people think comparison is harmless — just a quick glance at how others are doing. But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence. In this Sunday Session, I’m sharing why comparison is poison, how it shows up for HR consultants, and the simple shift that frees you to focus on your own lane and your own growth....

Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working? In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appointments, Presentations, and Sales. Because if you’re not tracking these, you’re guessing. And guessing is the fastest way to stay stuck. Here’s what you’ll discover: The simple tr...

Everyone says they’re busier than ever. But are we really? The truth is, most of what we call “busy” is just distraction dressed up as productivity.  In this Sunday Session, I’m exploring why busyness often hides a lack of clarity, how the Pareto Principle exposes the myth of “more,” and why focus — not frantic activity — is what moves your HR consultancy forward. So tune in, reflect, and give you...

Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock. But is yours quietly pushing people away without you even realising it? In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset. Here’...

Most people secretly hope someone will come along and fix things for them. But the truth is, no-one is coming. Not to build your business, not to change your habits, not to save you from the things you’ve been putting off. In this Sunday Session, I’m sharing why taking full responsibility is the real turning point — with insights from Mel Robbins and Dr Julie’s journey to becoming the UK’s most-fo...

If you’re an HR Consultant who knows you should be creating content… But the blank page, the time it takes, and the overwhelm of “where do I start?” keep holding you back — This episode is for you. I sat down with Ram from Riddlebox, creator of a brand-new AI tool called PulsePoint , to uncover how HR Consultants can: Share their expertise without writing a single prompt Turn one idea into blogs,...

Most people think quitting means failure. But the truth is, clinging to something just because you’ve already invested in it can quietly drain your time, money, and energy. In this Sunday Session, I’m sharing how the sunk cost fallacy tricks us into staying stuck — and how to spot it, stop it, and free yourself to make better decisions. So tune in, reflect, and give yourself permission to walk awa...

BNI promises community, referrals and opportunities — but is it the game-changer you’ve been hoping for… or just a costly distraction? In this week's podcast episode, I’ll give you the clear, honest answer so you can finally decide if BNI is worth your time, money and energy. Here’s what you’ll discover: The surprising truth about what BNI actually is (and what it isn’t) The essential resourc...

Most people think naps are for toddlers or lazy afternoons. But the truth is, a short nap could be the simplest way to reset your energy, sharpen your focus, and show up better for the rest of the day. In this Sunday Session, I’m sharing why the smartest people in the world take naps — and why they might be just as useful for you. So switch off for a few minutes, tune in, and give yourself permiss...

If you’ve ever wondered whether you can turn your consultancy into a premium, thriving business… Know that it’s absolutely possible. Lorraine Macdonald has done exactly that — but it didn’t happen overnight, and it didn’t happen without challenges. In this episode, Lorraine shares how she went from feeling stuck and second-guessing herself to building a consultancy that’s on track for 7-figures th...