Marketing in the Wild

Boutique fashion is a fast-paced industry. In this episode, our guest Grace Snively, a boutique owner, talks about what she's done to keep up! She also shares with Julia about setting boundaries for herself as a business owner. A must-listen for anyone who runs their own business!

You might have seen companies come under fire in the news for doing something they probably shouldn't have—but is even bad publicity good if it's getting your business name out? StoryBrand guide Lauren Kwedar-Cockerell shares with Julia more about the world of PR.

Is TikTok purely a Gen-Z platform? Julia chats with StoryBrand guide, Jonathan Carone, on how he's used TikTok to promote his podcast and how others can think about using TikTok for their brand, too.

SEO—black magic or no? Julia speaks to SEO expert, Heather Bowers, on what SEO actually is, tips to improve your SEO strategy, and what you should know when measuring your SEO efforts.

In this episode, Julia talks about states that have banned face filters and how that affects us as consumers and marketers.

Is there overlap between political campaigns and marketing campaigns? Julia chats with field organizer and pod director, Abigail Hayes, about what goes on behind the scenes during political campaigning.

In this episode, Julia chats with Caleb Mootispaw about how marketing his new business resulted in his community rallying around him during a difficult time.

In this episode, Julia shares some thoughts about how we can approach sensitive topics and practice inclusivity as professional and individual marketers.

Julia chats with StoryBrand guide, Lynn Tickner, on the thought process of naming a business and the role your brand's name plays in your overall marketing.

Have you ever bought a product just because it had really beautiful packaging? Or had a great experience opening up a new product? In this episode, Julia talks with StoryBrand guide, Sarah Hackman, about how great packaging can help push product brands to the next level.

We get asked this question almost every week. It can be confusing to choose because there are so many social media platforms out there! In this episode, Julia shares some food for thought on what to consider when strategizing for your social media presence.

Julia and guest, Brent Stutzman, discuss transparent follow-up and software to help streamline.

A marketing checklist: what we've noticed makes successful marketing!

This week, Julia chats with brand photographer Amy Lawson about how brand photography differs from other types of commercial photography and when it's time for your business to hire a photographer (likely sooner than you think!)

In this episode, Julia goes through the Storybrand framework using several movie examples. Let us know what you think about the last example! Who is the hero and who is the guide?

Julia chats with StoryBrand guide and CEO of Sparx360, Elaine Acker, about Elaine's new endeavor The Creative Cookbook, and how it works as a marketing case study that's happening in real-time.

A listener recently asked us, "Why hire a graphic designer? Isn't using someone on Fiverr or similar sites good enough?" Julia shares some critical points to consider.

Do you struggle with your nonprofit marketing? Or do you struggle to apply marketing principles to reach your nonprofit goals? In this episode, Julia chats with Storybrand guide Evan Cox about the differences and similarities between nonprofit and traditional marketing, and best practices on how to ensure your nonprofit marketing is effective.

It's a given: businesses should be practicing what they preach. Does yours? Julia reflects on her own experience as a business owner while also sharing real-life stories of clients who have tried to serve others without trust and authority.

Tune in to this week's episode as Julia chats with Jill Felty, founder and Storybrand Certified copywriter at Felty Co Copywriting about how to add personality into your marketing without sacrificing clarity.

Julia shares about an ad she recently saw for hands-free shoes. Tune in to hear why this targeted ad for a no-so-new product concept was so effective and how you can use the same principle in your own marketing.

Ever wanted to be a fly on the wall for a creative brainstorming session? Just join our senior content coordinator, Ryann as she chats with lawyer Sami Hall about how to generate creative ideas for any line of work and how to utilize those ideas over multiple platforms.

In this episode, Julia chats with Stephanie Scott of New Light Marketing who has collaborated with the Stratos team on many projects. Listen in on ad targeting success stories, what ads can and can't do for your business, and when is the right time for a business to start running social media ads.

Audits get a bad rep but we promise, this is an audit that is worth taking the time to do to up your social media strategy. In this episode, Julia speaks with Stratos sales and retention manager, Bryce Shockley, about how you can perform your own audit and figure out the next steps for your business.

Julia chats with Tracey Matney of Victory Points Social about how businesses are using chatbots to their advantage when selling a product or service.