Marketing in the Wild

Episode 70: Sometimes you are too close to your own products or services to know what the best way to market is. Julia shares some examples on marketing that's needed to be tweaked, marketing that was scrapped, and marketing that has worked.

Episode 69: Julia chats with Cali Waege, a Pinterest marketer and founder of The Halcyon Hive. Tune in to learn about all things Pinterest: how to use it when you're not churning out weekly blog posts, whether or not it's considered social media, and the industries currently thriving on the pin-sharing platform.

Episode 68: Julia shares about the exciting projects Stratos has been a part of in 2022 and how we're grateful for being able to co-create with our clients!

Episode 67: In this special Christmas episode, the Stratos team shares about products from social media ads that have made it onto their holiday wishlists this year.

Episode 66: Julia speaks with Michelle Sell, a product marketing manager who has worked in the B2B, B2C, and B2B2C world. In this episode, learn about what all these letters mean and the differences between these marketing audiences!

Episode 65: If you're not already using hashtags, get on it! Every social media platform utilizes hashtags differently, but they are a powerful tool for your customers to find you. Julia takes a deep dive in this episode on how to use hashtags and how to brainstorm them for your business.

Episode 64: Julia speaks to VP of Marketing and Technology of Wausau Homes, Amber Gauge, about identifying who your customer is. You may be surprised to learn that your target audience might not actually be who you think it is!

Episode 63: Julia gets personal as she reflects on what it means to feel grateful, even when life feels hard.

Episode 62: Julia speaks to hand-lettering and mural artist, Hayley Barry, about how murals can play a unique role in a business's marketing, how most of history's fine art was a form of PR, and the difference between calligraphy and hand-lettering.

Episode 61: In this episode, Julia talks about the different marketing perspectives when it comes to using social media for your business. Tune in for examples of companies that don't use social media and for reasons to consider when figuring out if social media aligns with your marketing strategy.

Episode 60: Julia and fellow StoryBrand Guide, Schell Gower, take a deep dive into Schell's experience as a fractional CMO, the power in personal branding, and how one kink in your systems can cause a ripple effect in your marketing.

Episode 59: Stratos Operations Manager, Kat, talks about who exactly you should be following from your business Instagram account.

Episode 58: Julia chats with Karsen Murray about what ethical copywriting is and some best email marketing practices you might not expect!

Episode 57: What calls to action are you using in your marketing? Are you giving clear instructions directing your customers in the right direction? Julia shares how lack of clarity resulted in a few confusing situations in her own life.

Episode 56: Julia speaks with fellow StoryBrand guide, Rachel Zurer, about the conception of Magic Words of the Week, what makes nurture emails so effective, and ideas you can apply to your own email marketing.

Episode 55: Julia surprises Ryann with a piece of mystery marketing. Tune in on the discussion of why this product was successful, what we can take away from it, and to learn more about Ryann's favorite song, "It's Corn!"

Episode 54: This week, Julia chats with JoAnn Kunberger, a market researcher at Reed Group, on why market research is helpful and practical ways to get usable and helpful data to act on.

In this episode, Stratos Operations Manager, Kat Combs, shares some behind-the-scenes with our exact content repurposing methods.

Julia chats with outdoor advocate, Amanda Powell, about her experience as an Instagram influencer and what it might look like for companies and businesses to be more inclusive and accessible for users of all abilities.

In this episode, Julia talks about exploring the new Shuffles app by Pinterest and her thoughts on how it can be used by marketers.

Ever wondered how the StoryBrand livestream can help you clarify your message? Julia chats with Monica Mikhaeil who went through the workshop and was able to set a strong marketing foundation for her brand.

Marketing is a lot like dating in that building relationships take time. Julia dives more into the foundation of a good relationship with your customers.

In this episode, Julia speaks to former salesperson, Justine Wan, on how to sell your products or services without feeling like a sleazy salesman.

A question Julia gets asked a lot is how to apply the StoryBrand framework to social media posts. Here are some formulas you can use to help you strategize your social media plan using your BrandScript!

As you may know, Julia is a certified StoryBrand guide. In this episode, she shares how she discovered StoryBrand and why Stratos uses it as the foundation of our work.