Marketing in the Wild

Episode 120: Marketing in the Wild will be taking a break for the foreseeable future!

Episode 119: In this episode, the Stratos team shares some of their Christmas memories that may or may not be marketing related!

Episode 118: Julia delves into the challenge of balancing data privacy and personalization in marketing, drawing insights from Meta's Agency Summit. She highlights three key principles for marketers: safeguarding and not selling collected data, asking for only essential information, and employing creative segmentation methods.

Episode 117: In this episode, Julia chats with Erin Fults from Heights Strategic Marketing. They talk about the book, "They Ask You Answer" by Marcus Sheridan, exploring its principles and the importance of creating purposeful content that builds trust and guides customers through their journey. Erin provides practical advice on implementing the “They Ask You Answer” framework, such as m...

Episode 116: Julia interviews Paige Flamm, a former influencer who now works with Giv.care, a disability caregiving agency. Paige emphasizes the importance of inclusive language and representation in marketing campaigns, highlighting the challenges of terminology while stressing the need for authenticity and emotional connection in content creation.

Episode 115: In this episode, Julia interviews Jaems, owner of Once Upon a Christmas Tree Farm in Utah. Jaems discusses the challenges of starting a Christmas tree farm in a new climate, emphasizing the importance of authenticity and sharing both successes and failures on social media. She highlights the rewarding experience of seeing her dreams come to life, building a supportive community, and c...

Episode 114: This week, Julia interviews Amanda Hofman, founder of Go To Market, a branded merchandise company. Amanda shares her passion for creating meaningful and purposeful merchandise that reflects a brand's message and identity. She emphasizes the importance of choosing items that resonate with the audience and incorporating bold messages rather than simply slapping a logo on products.

Episode 113: Julia interviews Madi Baldwin, founder of Gen Z Girlies podcast, discussing entrepreneurship, Gen Z's unique traits, and effective marketing strategies toward younger generations. Madi emphasizes the importance of authenticity, hyper-personalization, and video content in social media marketing for Gen Z. She also highlights Gen Z's resilience, creativity, and open-mindedness a...

Episode 112: In this episode, Julia explores the influence of core emotions in business with guest Erika, a former interior designer turned marketer. Erika discusses her transition, highlighting the undervalued role of interior designers and the need for compelling storytelling. They delve into the E3 Storytelling Framework, emphasizing emotions like belonging and purpose and cautioning against ma...

Episode 111: In this episode, Julia chats with Ryann and Kat from Stratos, where they share some of what’s happening behind the scenes at Stratos. They share some of their proudest moments, challenging moments, and steps they’ve taken to streamline their marketing processes.

Episode 110: Julia introduces Todd, a specialist in helping people find their niche in business. They discuss the aversion some people have to find a niche and address the misconception that niching restricts business opportunities. Todd also shares three questions to help individuals identify their niche and provides insights into when a niche is essential for a business.

Episode 109: Julia shares five tips on how to DIY content creation. By applying these strategies, you can have more effective and efficient social media management, and improve your relationship with social media!

Episode 108: In this podcast episode, Karen Anderson, an Associate Publisher at Morgan James Publishing, shares her journey in the book industry and offers valuable insights for aspiring authors. Karen advocates for self-publishing and hybrid publishing models, highlighting effective marketing strategies, such as podcast appearances, leveraging traditional media, and giving books away to generate...

This week, Kat is hosting a special guest—her dad, Steven Combs, aka retroCombs! Steven shares how he turned his hobby into a content stream during the pandemic, sharing his love for retro computers through videos, and he emphasizes the importance of having fun and staying authentic while creating content.

Julia chats with Landon Wade, Owner at Goodson Clothing & Supply Co., and they are talking about all things swag and merch—like whether or not those are even the right terms to use! Tune in to learn whether or not you’re ready to order promotional items, how to choose the right swag for your audience and business, and more.

In this episode, Julia talks about getting ready for your holiday marketing (yes, in September!) and what to keep in mind. (And if you’re looking for more tips, make sure to revisit Episode 9: Preparing Your Social Media for the Holidays!)

Although our summer series is officially over, the inspiration from all the conversations these past few months remains with us. Julia shares some of her thoughts to close out the series.

Julia meets with Caitlyn Jennings, the owner and lead photographer at Wilder West Elopements. Caitlyn shares her journey as a wedding and elopement photographer based in Sedona, Arizona. Listen in to hear her talk about the flexibility and lifestyle benefits of owning her business and how she found her niche in elopements!

Episode 102: This week, Julia meets with Taylor Walden, the founder of Simple & Sentimental, a personalized gift business. Taylor shares her entrepreneurial journey from starting with calligraphy to pivoting into personalized stickers and gift boxes.

Episode 101: In this episode, Julia meets with Betty Gurerro, a licensed registered dietitian and owner of "Eat With Betty.” In this conversation, they cover the challenges of entrepreneurship, defining the "why" behind starting a business, authenticity in social media, and the rewarding feeling of empowering clients.

Episode 100: What better way to celebrate our 100th episode with some CHOCOLATE? In this episode, Julia chats with Jenni Farrow, owner and head chocolatier of Jenni’s UGLY Chocolates. Jenni shares her experience with earning accolades from renowned publications, embracing change, and seeking professional guidance to help grow her business.

Episode 99: In this episode, Julia chats with Elaine Kinney, the founder of White Pine Bath and Brew, to discuss her unique business of creating luxury vegan skincare, specifically palm-free soap made from local craft beer! Despite facing challenges like imposter syndrome, Elaine encourages aspiring entrepreneurs to take action and learn as they go.

Episode 98: In this episode, we meet Maggie, founder of Bodega, a subscription service for fresh produce in Elgin, Illinois. She talks about curating products from other small businesses in the area, surprising people with what they’re going get in their bags, and the mindset shifts that have kept her motivated and unwavering in pursuit of her dreams.

Episode 97: Kamea is the owner of Chosen Creative Stationery and the Utah Letter Writing Club. In this episode, she shares with Julia about being part of the first wave of Etsy sellers and the importance of shedding expectations imposed by societal norms to embrace your most authentic self.

Episode 96: Julia chats with Xochil, owner of The Chicago Pattern Maker, who helps businesses with their product development needs. Xochil talks about what it’s been like to be in business for 15 years, the challenges of building a team, her favorite parts about owning a business, and the importance of having community within your industry.