Marketing in the Wild

Is email marketing dead? It may seem like it if you're not following these important principles laid out by Julia in our latest Marketing in the Wild episode. Tune in to revive your email marketing strategy back from the dead.

Tune in to this episode where Julia chats with John Wojtasek, a StoryBrand guide at Lux Lab who specializes in video marketing and how to use it as an effective tool to get your brand script out into the wild.

Many have wondered and asked how Stratos came to be. As we approach our fourth year in business, Julia shares about her journey and how Stratos has turned into what it is today.

In this episode, Julia talks to Aaron and Garrett of Secondhand Concession Stand and how their creative marketing efforts grew them to almost 5,000 followers in just their first year of business.

While the Stratos team doesn't specialize in making billboards, there is a lot we can learn about marketing and branding from the billboards we see out in the wild. In this episode, Julia talks about multiple billboard examples and what we can learn from them to better our marketing.

Tune in to this week's Marketing in the Wild Holiday Special! In this episode, Julia and other Stratos team members share their childhood memories of Christmas marketing stories that have stuck with them. From Furbies to rebellious Christmas outfits, these stories are sure to bring you some holiday cheer!

Tune into this week's episode where Julia chats with streaming gamer Angelic Angie on how she markets herself by fostering community with her followers.

In this episode of Marketing in the Wild, Julia shares how an accident involving a dinosaur statue turns into a local memorial and marketing opportunity for a gas station. This is a true marketing in the wild story and may inspire you to embrace the good and bad happenings in marketing that are out of our control!

In this episode, Julia talks with Stratos' in-house graphic designer, Savannah Guthrie, about creating the Marketing in the Wild brand into what it is today. Make sure to tune in as we also reveal the name of our beloved bear mascot!

Social media has truly changed the way we are able to stay connected with each other and, if you're like most people, you may have a love-hate relationship with it. In this episode, Julia offers a personal reflection on how she uses social media in her everyday life and the boundaries she sets to stay mentally healthy.

What happens when your marketing strategy doesn't go exactly as planned? Do you choose to give up or do you regroup and shift your perspective? In this episode, Julia speaks with children's book author and long-time friend, Tasha Eizinger, discussing adaptability and the power of a positive mindset when it comes to marketing.

It's already November - have you planned out your social media for the upcoming holidays? And no, we're not just talking about Thanksgiving and Christmas. In this episode, Julia talks about five important holidays: Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday, and why you need to be planning ahead and scheduling social media posts around them. Whether you'r...

What is branding and what is marketing, exactly? Do you need both? And how do they work together for your business? Julia and Stratos Operations Manager, Kat Combs, get into the nitty-gritty details of each. In just one episode, you can start refinding your own brand using Kat's list of important branding items that works (even if you're a small business!)

Marketing is a really great tool to promote your brand and meet your business goals. Unfortunately, it's not a magic wand! It can help you create messaging around products or services, but it won't solve underlying problems that you need to deal with. Listen in on this episode to learn how to use marketing as a tool - not a crutch - for your business!

Is social media making or breaking your marketing strategy? In this episode, Julia speaks with two of her good friends, Amy Baumetz and Mel Johnson, both of whom use social media to grow their network marketing businesses and personal brands. Even if you don't own a network marketing business, Amy and Mel both share great tips on how you can use social media intentionally and authentically to conn...

Testimonials are an important part of helping your business gain traction...but how does a business get testimonials in the first place? In this episode, Julia gives us a testimonial confession and also shares a few ways to give credence to your product or service, even if you're a brand new business.

In this episode, Julia chats with Stratos' Senior Content Coordinator, Ryann Marlar, about getting weird on social media. Are you comfortable with being a little zany with your brand, or is it possible to be TOO weird? Come join the conversation, which includes how Weird Al Yankovic can maybe help influence your marketing!

This episode takes a personal dive into three things that bother Julia when she sees them in marketing. They may bother you too OR you may have never noticed them before! Either way, she is laying three of them out there. Do any of these bother you too?

Episode 2: Nobody likes someone who's bragging or one-upping your stories. In this episode, you'll hear about how Julia's stories about her recent moose sightings were shut down by someone who enjoys bragging. Even in business conversation, we can fall prey to shutting down potential conversations with customers when we talk too much about ourselves.  Good news? There are four ways that you c...

Intro/Episode 1: We're so excited you're tuning into our trailer episode! Our goal is to create a podcast that would talk about how and why marketing matters in the real world. We're hoping to bring you conversations that are fun and invigorating - both for seasoned marketers and people interested in how marketing intersects with culture.