Marketing In Minutes

We’ll give it to you straight — if you want a website that functions well, showcases your brand, and is optimized for search engines, you’ll need to make an investment. But exactly how much can you expect that investment to be? Our President and Founder, John Heritage, breaks down the cost of a website redesign today.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website f...

We’re bringing the SEO big guns back in to answer today’s question: “What’s a sitemap?” Ben Johnson, our Director of Client Services, joins us to give us the lowdown on what sitemaps are, how to create them, and how to submit them to Google.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill out ou...

Google hit us with not one, not two, but THREE algorithm updates in September — and us digital marketing nerds LOVE to analyze how updates like these affect certain websites and their performance metrics. One of our lovely account managers, Allison Johnson, chats with us today. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want t...

Hot take: there’s no such thing as an impulse purchase. All buyers go through a process before they’re ready to pull out their wallets and pay. Our Director of Content Strategy, Mackenzie Deater, is on the podcast to explain the buyer’s journey and how to communicate with your audience through every stage of it. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for help...

Why must we pit two queens up against each other? The truth is, Google Ads and Microsoft Ads are both great options that can generate serious leads. They’re just different and should be used strategically. Our Director of Paid Media, Spencer Thomas, fills us in and tells us which platform he personally thinks outranks the other.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out ou...

If you’re on social media, you’ve likely seen a hashtag (#). Maybe you’ve even used one. But do you really know what that hashtag does — or could do – for your business? Senior Marketing Manager and Social Media Extraordinaire, Kolby Kloosterman, is back on the #podcast to fill you in. Resources:  https://blog.hootsuite.com/instagram-hashtags/ Contact Evenbound Follow us on Instagram and LinkedIn...

A Search Engine Land study found that 60% of categorized direct traffic is actually organic traffic — say whaaat? Our resident SEO expert and Director of Client Services, Ben Johnson, joins us to discuss why your traffic analytics might be lying to you, and what you can do about it. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . W...

In the world of content, consistency is key. A solid content style guide will help get you there. Our Director of Content Strategy, Mackenzie Deater, is on the podcast today to walk you through the steps of creating one.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill out our form . Thanks for s...

No matter how much we try not to, it seems like we’ll always judge books by their covers — and same goes for your audience judging emails by their subject lines. Luckily our Senior Marketing Manager, Kolby Kloosterman, is here to offer tips on how to make those subject lines pop and boost email engagement! Resources: SubjectLine.com , Email Marketing Tips from Jay Schwedelson , and 20 Tips to Writ...

Instagram is a great platform for staying up to date on your friends’ adventures. But is it a worthy investment for your business? Evenbound Senior Account Manager, Kolby Kloosterman, is here to help you figure that out! Disclaimer: Kolby has A LOT of fun managing our Instagram account, so her opinion may be a little biased… Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our web...

We broke down the real cost of HubSpot in a previous episode. But now you’re probably thinking, can my company actually afford that? In today’s episode, we crunch the numbers and take a serious, unbiased look at whether HubSpot is truly a match for your company, or not. Evenbound's Blog:  What is the Real Cost of HubSpot? Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our w...

You know about SEO, but do you know the difference between onsite and offsite SEO? Our trusty SEO expert Ben Johnson is here to drop some knowledge about what each of these terms mean and how to use them to your advantage. Evenbound's Free Website Grader Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feed...

The Evenbound team was fortunate to attend INBOUND22 both virtually and in-person in Boston, MA. We learned a lot and we want to share some of our key takeaways with you! Join Kolby and a panel of Evenbounders for this special episode of the Marketing in Minutes podcast as they discuss their favorite moments from this year's conference.  Jay's Email Marketing Tips from INBOUND Contact Ev...

We can’t always predict the future, but sometimes we get pretty darn close. In today’s episode, videographer Kyle Werner shares his thoughts on what video marketing will look like in 2023, and how to prepare your business for those changes. Tune in!  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fil...

When you ask most HubSpot Solutions Partners (and even HubSpot themselves) how much HubSpot costs, they’ll direct you to the HubSpot Pricing Page. While that gives a helpful ballpark estimate, it’s probably not the answer you’re looking for. Today we give you the full scoop, and even uncover some hidden costs! HubSpot pricing page Trusted HubSpot partner agency (like us!) Our blog article: https:/...

B2Bs and LinkedIn Ads go together like peanut butter and jelly. If you’re a B2B marketer and you haven’t tried them out yet, it’s time to get on it! Our Director of Paid Media, Spencer Thomas, is here to provide some insight on what you can expect in the space. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some fe...

Keyword research is one of the key foundational elements of an effective inbound marketing strategy. Our Director of Client Services, Ben Johnson, is here to reveal some of his helpful tips on how to perform keyword research, what makes a good keyword, what tools to use, and more! Free Keyword Research Tool: https://www.infinitesuggest.com/ Contact Evenbound Follow us on Instagram and LinkedIn ! C...

You’ve heard of the dark web (yikes), but have you heard of dark social? We promise it’s not anywhere near the same thing! Today our President and Founder, John Heritage, joins us to explain exactly what a dark social strategy is, and how it could help your company grow. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give...

Video marketing. It’s like going to the doctor. We all know we should do it, but it’s scary and hard, so we put it off. Today one of our fave videographers, Kyle Werner, offers some simple steps on how to get your video marketing strategy started. No more excuses, people! Resource: How REI's Video Strategy Boosted Their Insane Success Contact Evenbound Follow us on Instagram and LinkedIn ! Ch...

If you’re doing inbound marketing right, you should see leads flooding in. If your sales team is struggling to manage that huge list of contacts, HubSpot has a great solution: lead scoring. One of our HubSpot heroes, Adreana Bell, joins us to talk about some HubSpot lead scoring best practices. Resources: https://evenbound.com/blog/how-to-use-hubspot-lead-scoring Contact Evenbound Follow us on Ins...

Is Twitter dying? Is Twitter dead already? The people want to know! Today our social media savant, Kolby Kloosterman, shares some statistics on Twitter usage — along with her own opinion on where the platform’s at and where it will be in the future. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill...

We get this question a lot, and there’s nobody that answers it better than our in-house SEO wizard, Ben Johnson! He joins us today to discuss whether you should or shouldn’t pop your company name into the Google search bar. The answer might surprise you. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback?...

If you’re like any marketer we’ve talked to, your boss wants to know exactly how much ROI your efforts are contributing to. You probably also know that proving that number is never as straightforward as you’d like. Our President and Founder, John Heritage, is back to offer helpful tips on how to measure marketing ROI. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website fo...

Video marketing is something all organizations want , but only a few can actually find the time and resources for. That’s where outsourcing comes in. We talk with one of our amazing contracted videographers, Kyle Werner, about when you should and shouldn’t outsource video marketing. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . W...

Goodbye funnel, hello flywheel! For years, marketers and salespeople have used a funnel model to conceptualize their efforts. But the truth is that HubSpot’s flywheel does a much better job of putting customers front and center for a longer period of time. Our HubSpot Administrator, Adreana Bell, has the deets. Resources: https://www.hubspot.com/flywheel Resources: https://evenbound.com/blog/hubsp...