Marketing In Minutes

Do you want to discover innovative ways to stay ahead in today's dynamic market and unlock your growth potential? Join us in this podcast episode with marketing pro, Matthew Bolian, as we unravel the reasons behind the decline of traditional go-to-market strategies (GTM) and explore exciting new market trends. Connect with Matt on LinkedIn ! Contact Evenbound Follow us on Instagram and Linked...

In this podcast, Matthew Bolian compares the HubSpot CRM and other CRM platforms, exploring their respective strengths, weaknesses, and unique features to determine which one reigns supreme and is best for your business and why. Connect with Matt on LinkedIn ! Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some fee...

We're thrilled to have Matthew Bolian, Supered's Co-Founder & CEO, on the podcast this week! In this episode, we discuss Demand Generation and Demand Capture. What's the difference between the two, anyway? Let's dive in! Follow Matt and all of the "supered" things he's doing on LinkedIn.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our w...

The digital landscape is constantly evolving. In today's world, if you don't have an effective website, you can essentially kiss success goodbye. Join us for a conversation with Project Manager, Josh Sanders, as we explore the need for a new website versus the significance of a comprehensive WebOps strategy. Connect with Josh on LinkedIn and check out Pantheon's WebOps video he ment...

What the heck is API? If you've been hearing this acronym thrown around recently and you feel like you're in the dark, we're here to help. On this episode of Marketing in Minutes we give a general overview of this topic and show you how you can use API to your advantage. Connect with Josh and Darren on LinkedIn!  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our...

What are the common types of Marketing Attribution Models? How can I select the most suitable marketing attribution model for my business? If you're asking yourself these questions, you're in the right spot. Listen in to Spencer Thomas, our Director of Paid Media, to learn all there is to know about this hot topic. Connect with Spencer on LinkedIn! Contact Evenbound Follow us on Instagra...

The HubSpot platform consists of a vast collection of high-quality tools and programs, such as HubSpot Smart Content. Join us for this episode where our HubSpot Account Manager, Zach Bischmann, gives us the inside scoop on this fabulous program. Connect with Zach on LinkedIn! Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to...

With AI technology on the rise, more and more ways are coming out that businesses can leverage their power. If you’re new to the world of AI, you might not know where to begin – this podcast is for you! Our Project Manager, Josh Sanders, and Robert Gonzalez, our Senior Lead Developer, sit down together to dive into the new HubSpot AI tools, their specific features, and how they can be used to impr...

Sometimes social media advertising can feel like the wild west. But when used properly, social media advertising can do a lot to boost your brand awareness and can even deliver more of the targeted leads right to your website. If aren't seeing the results you'd hoped for, this is the podcast for you! Evenbound’s Paid Media Manager, Kaelyn Hale, gives us the inside scoop on getting top-ti...

What is growth-driven website design, and how does it differ from traditional web design? We’ve got this inside scoop! In this podcast, we’ll discuss this valuable topic, including how a business can implement a growth strategy for its website. Want to learn more? Reach out to Robert Gonzalez at Evenbound! He’s our Senior Lead Developer and knows all the best tips and tricks for creating a high-qu...

In the world of marketing, customer feedback is paramount. It lets us know what we're doing right and what we can improve on. Is there a way to obtain and assess customer feedback in HubSpot? Yes! Zach Bischmann is here to tell us all about it. Connect with Zach!  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us...

Lead scoring is the process of assigning value to each lead you generate. Want to learn more and discover how this process can benefit you? Tune in to hear our HubSpot Account Manager, Zach Bischmann, tell you everything you need to know. Want to chat directly with Zach? Connect on LinkedIn!  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case s...

A fantastic benefit of HubSpot is that many automation tools are offered to streamline daily activities, such as sequences and workflows. But what's the difference between sequences and workflows, and how do they work? Our very own, Zach Bischmann, sat down with us to give us the inside scoop. Connect with Zach on LinkedIn!  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out ou...

For some, it’s difficult to see how branding can impact overall business success because it’s challenging to attribute measures to specific growth points. But Ryan Hornack knows the impact of cohesive brand strategy and how it can skyrocket a business. Let’s dive in! Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company ! Contact Evenbound Follow us on Instagram and L...

Rebranding creates a new look and overall vibe for an already established brand or company. Investing in a refresh like this can make all the difference for your growth! If you’re wondering if it’s time for your company to rebrand, Ryan Hornack is back to give us the inside scoop. Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company ! Contact Evenbound Follow us on I...

When it comes to growing your business, branding is everything. It’s how people recognize and view your business. If you’re worried you might be making some branding mistakes, we’ve got your back. Ryan Hornack is here to walk us through the dos and don’ts of branding. Connect with Ryan on LinkedIn and check out his work at The Brand Marketing Company ! Contact Evenbound Follow us on Instagram and...

For some, turning marketing strategies into marketing tactics may seem a little bit like turning water into wine. Luckily, we have a very special guest on the podcast to break down the process for you — Mary Keough, Senior Marketing Strategy at Gorilla 76. Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer ! Contact Evenbound Follow us on Instagram and LinkedIn ! C...

ChatGPT is a new artificial intelligence chatbot computer program that can write “human-sounding answers.” This program has pros and cons, and it might not be right for every business. Senior Marketing Strategist at Gorilla 76, Mary Keough, is here to tell you everything you need to know. Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer !  Contact Evenbound Follo...

In today’s world, the amount of digital marketing tools seems almost endless. So, is it worth our time to continue attending trade shows? We sat down with Senior Marketing Strategist at Gorilla 76, Mary Keough, to give you the inside scoop. Connect with Mary on LinkedIn and tune into her podcast, The Manufacturing Marketer !  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our we...

A go-to-market (GTM) strategy is an action plan that details how your business will reach target consumers and establish a competitive advantage in your industry. Sounds nice, right? Barret King joins us for a third time to walk through steps on how to build one. Follow Barrett on LinkedIn and tune in to his podcast, Partnerships in SaaS !  Contact Evenbound Follow us on Instagram and LinkedIn ! C...

Demand generation is a hot marketing buzzword right now. If you’d like some insight on what it means and how to get started implementing a strategy of your own, this episode’s for you. Barret King is back to give us the details on demand gen strategies for B2Bs. Connect with Barrett on LinkedIn and tune into his podcast, Partnerships in SaaS ! Contact Evenbound Follow us on Instagram and LinkedIn...

Your sales training shouldn’t look the same as it did a year ago. In today’s evolving market, you’ll need to stay on top of ever-changing best practices, technologies, and sales enablement tools like your business depends on it — because it does! For expert insights on what your sales training should include in 2023, we’ve brought in one of HubSpot’s best: Barret King — Sr. Manager of GTM Strategy...

Product marketing and sales enablement are two things that can help a sales team thrive. How can you align them to best set your team up for success? Justin Graci wraps up our week with the answer. Connect with Justin on LinkedIn and check out his recent article, ChatGPT & AI for Marketers — Use Cases & Why it Matters . Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our...

There’s no doubt about it: aligned teams are awesome teams. 🤝 If you’re looking for help on how to better align your sales and marketing teams for growth, that’s what this episode’s all about. Justin Graci is back to chat with Kolby about what alignment means to him, and what tips and tricks he has to share. Connect with Justin on LinkedIn!   Contact Evenbound Follow us on Instagram and LinkedIn...

It seems like HubSpot comes out with an exciting new product every day. How do you know which ones are most worth looking into? 🤔 We’ve brought the best of the best in to answer that question: Justin Graci — Principal Marketing Manager, Product GTM & Enablement.  Justin shares what the most popular HubSpot products were in 2022, what ones he was most excited about, and how all of them can hel...