Marketing In Minutes

Wait a minute…social media marketing and social media advertising aren’t the same thing? Nope! Our Director of Paid Media, Spencer Thomas, joins us today to explain the distinction between these two efforts, and whether you should be doing one, the other, or both. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some...

Domain authority is a score that measures the likelihood that your website will rank well on search engine results pages. So yeah, it’s a pretty big deal. SEO expert Ben Johnson is back to give an in-depth look at domain authority and offer suggestions on how to improve your own. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want...

A growth agency is a partner whose primary goal is to help your company grow. Seems pretty straightforward, right? Well, there’s a bit more to it than that. Evenbound President and Founder, John Heritage, is here to give us a better definition and discuss how growth agencies differ from traditional marketing agencies. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website fo...

It’s no secret that your audience loves video. But how long are they actually willing to watch one? Video producer and editor Kyle Werner joins us to discuss the ideal video length, and how that can vary based on audience and platform. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill out our form...

One huge benefit of HubSpot is its robust reporting capabilities. But, let’s be honest, those reporting features are no good if you don’t know how to use them. Evenbound’s HubSpot Account Manager, Hunter Burin, is here to guide you through. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill out our...

Today we tackle TikTok. Some love it, some hate it — but does your business need it? Evenbound Senior Account Manager and Social Media Extraordinaire, Kolby Kloosterman, gives you a clear answer to that question in today’s episode. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill out our form . Th...

When it comes to employment, most marketers have two main choices — in-house work or agency work. But how do you know which is best for you? Evenbound's Senior Account Manager, Kolby Kloosterman is here to give some insight that might help you out.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback?...

The more collaborative your sales and marketing teams, the better deals you close, and faster. But how do you get those two very different teams on the same page? John Heritage, Evenbound's president, is here to walk us through it.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill out our for...

Whether you're looking at HubSpot Starter or HubSpot Enterprise, you probably want to know what you get when you sign up for HubSpot Service Hub. Evenbound's Hubspot Account Manager, Hunter Burin, is here to tell you exactly what tools and services you get with Service Hub.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies ....

A content calendar is something that most agencies and marketing departments use for a range of tasks, from social media to blog, video, and even website content. But do you need one? Evenbound's Director of Content Strategy, Mackenzie Deater, is here to answer that one for us.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies ....

No one wants a negative review. But, as with most things in life, it's how you respond to it that's what matters most. Evenbound's Director of Client Services, Ben Johnson, is here to help you figure out how to respond to a negative Google review in the best possible way.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studie...

That's a tough question in today's increasingly hybrid world. Here to tackle it is Evenbound's Senior Account Manager, Kolby Kloosterman. We'll talk about what it means to be 100% remote, and if it's actually possible for a digital marketing agency to achieve.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies...

The marketing to sales handoff is never easy. Getting clear about what's an MQL and what's an SQL can help. John Heritage, Evenbound president and sales-extraordinaire, is here to define each, and help you figure out how to define them internally for your own business, so you can close deals faster than ever. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website f...

The HubSpot CMS is one of HubSpot's newest and most complex Hub. Most of us still don't understand the full capacity of this robust tool. Luckily, we've got HubSpot expert and Evenbound HubSpot Account Manager, Hunter Burin, on today's episode to help explain it.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies ....

Deciding on a bid strategy can be one of the toughest parts of setting up any paid media campaign. Luckily, we've got paid media expert, Spencer Thomas, in the house to help you out. Evenbound's Director of Paid Media, Spencer will walk you through each option, and help you choose the best strategy according to your goals.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check ou...

Google updated — again. What else is new? But do these constant updates actually affect you? And if so, how? Ben Johnson, Evenbound's Director of Client Services, is here to help answer that question. And spoiler: yes, Google algorithm updates affect you! Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some fee...

What do digital marketers do all day? It depends on the day. Evenbound's culture expert, Kolby Kloosterman is here to walk you through a day in the life of a digital marketing agency. From working with clients to managing a crazy inbox, we're pulling back the curtain on agency life. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case s...

Agency founder and president, John Heritage, is here to help you develop your business's growth strategy. From setting the right goals to developing the right plan to get you there, John and Kolby discuss how businesses can create, and stick to, a successful growth strategy. Read more on the Evenbound blog: https://evenbound.com/blog/7-steps-to-developing-a-growth-strategy   Contact Evenbound...

Ever wonder what you get when you sign up for HubSpot Sales Hub? Now you don't have to! HubSpot Account Manager (and resident HubSpot expert) Hunter, is here to break down exactly what is included in HubSpot Sales Hub, from starter to enterprise.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? F...

Content marketing is a constantly evolving field. And one of its more complex components is the topic cluster. Evenbound's content expert, Mackenzie Deater, is here to help us untangle the truth about topic clusters, from what they are to how you can use them in your daily content marketing strategy.  Check out Evenbound's Inbound Marketing page for a great example of a comprehensive top...

SEO expert Ben is back! And today he's helping us learn all about local SEO. Most companies worry about being found online, but have you stopped to consider how your clients and customers can find you in real life? That's what local SEO is all about.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some fe...

Today we're talking about who works on a digital marketing team! From the account managers who interface with clients to the administrators, creators, and technical experts who get the work done, Evenbound Senior Account Manager Kolby Kloosterman is here to break down each of the essential roles on a digital marketing team.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out ou...

The business world is full of acronyms and jargon. One of today's most popular buzzwords is RevOps. We pulled Evenbound president, John Heritage, in to help us understand this most recent popular term. Let's learn about what RevOps is, what it stands for, and why it might just be what your business has been missing.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our w...

Hunter Burin, our resident HubSpot hero, is back for another episode! This time, we're helping you get a sense of what all is included in the HubSpot Marketing Hub. From specific tools to the different tier levels and what they unlock, we're breaking down exactly what you get when you subscribe to HubSpot's Marketing Hub. Contact Evenbound Follow us on Instagram and LinkedIn ! Check...

Paid advertising is a complex field. Evenbound's Director of Paid Media, Spencer Thomas, is here to help you make sense of it. We'll cover what the terms "paid search" and "PPC" actually mean, we'll dive into more of the specifics of each, and we'll help you get to the bottom of what paid media really is and does for your business.  Contact Evenbound Follow...